Turnaround Management - 1M Marketing

Turnaround Management Training Course

What you'll learn

Turn-Around Management Concepts

Turn-Around Management Principles

Turn-Around Management Execution Techniques

Turn-Around Management Implementation in your organisation

Requirements

Turn-Around Management - Introduction Course

Description

Marketing initiatives that builds a 5 year growth oriented roadmap towards achieving Rs.600+ Crore business performance.Travel in the industry path targeting an upward growth, especially towards scaling up the business captivating the industry potential. Achieving this calls for strategically designing and deploying the Turnaround Hexagon Processes deploying  7M Methodology with productive and profitable practices developed and time-tested by us for its clientele exponential growth. We always stand beside all our clientele who wish to grow through specific aspirational initiatives by supporting them with professional resource in implementation of such result-driving strategic approaches in their business.What is Turnaround Management?Most of the industries across the world are going through a big metamorphosis. The liberalization and globalization of industries brought in lot of opportunities. At the same time, it also brought in lot of global competition in terms of Quality, Cost, Delivery, Development, Response and Innovation.Most of the traditionally/conventionally managed Industries are failing because they couldn’t face this competition. The basic key of facing such situation is to graduate from boys to men. Traditional industries or industries in most of the third world countries, even in some of the developed countries, are still struggling to become men from boys. The need of the day is to give a second look to the way we do and approach our business. It has to go through a radical change to meet this challenge.We TAPAMS undertake “assignments of turning around” loss making companies or companies not making good profits and struggling to keep pace with the market requirements.  We be with them, work with them, work for them and turn the whole organization a profit making one and help them graduate to next level of maturity continuously.We TAPAMS have our own unique Turnaround Hexagon / 7M Methodology to turnaround companies in a very systematic and robust way.Our 7M methodology focuses ona) 1M – Marketingb) 2M – Moneyc) 3M – Managementd) 4M – Materiale) 5M – Methodf) 6M – Machines andg) 7M – ManAll the activities / actions taken in any organization will fall under one these 7Ms. Keep on improving these 7Ms automatically helps the organization to grow exponentially in terms of business and profit.TAPAMS has a unique approach of “Control – Improve – Innovate” the effectiveness parameters along-with “Identify – Eliminate – Prevent” the risks involved in each of these 7 Ms. This unique approach not only makes the organization grow positively in all the directions and also establishes very robust management systems causing irreversible and continually improving results.

Overview

Section 1: Marketing

Lecture 1 Introduction to Marketing

Lecture 2 Introduction

Lecture 3 BHDH - Business Development Strategy

Lecture 4 Discussion

Lecture 5 Sales Analysis MRMS Understanding Customers

Lecture 6 A few good Companies and their share price history

Lecture 7 Innovations

Lecture 8 Market Strategies Discussion

Lecture 9 Common Market Strategies

Lecture 10 Self didn't do But Competitors do

Lecture 11 Do's and Don'ts of Competition

Lecture 12 What is Customer Orientation

Lecture 13 Today's Customer is a King

Lecture 14 Conclusion

Lecture 15 Bonus Lecture

Top Management Executives, Managers, CEOs, CFO, COO, General Managers,BBA and MBA students, Corporate Trainers,Anyone who is curious about learning Turnaround Management,Trainers and Coaches