These 15 Marketing Myths Will Kill Your Business

Learn about the most common marketing myths, why they simply aren't true, and how believing them will harm your business

What you'll learn

Learn The Most Effective Channels For Marketing

Understand How Marketing Automation Works

Discover How To Educate Your Audience Without Deception

Find Out Why Marketing Is So Essential For Every Business

Learn The Best Platforms For Your Business

Discover The Power Of Content Marketing

Requirements

No marketing experience required

Description

Are outdated marketing myths silently harming your business? It’s time to bust these common misconceptions and empower yourself with strategies that work in today’s fast-paced digital landscape.Welcome to "These 15 Marketing Myths Will KILL Your Business" – a course designed to debunk widely accepted but damaging marketing myths. From "Marketing is all about creativity" to "Good marketing will fix a bad product," we’ll cover 15 pervasive beliefs that could be sabotaging your success. Each myth we tackle is backed by practical insights, case studies, and strategies you can apply immediately to make informed, impactful marketing decisions.What You’ll Learn:Real vs. Perceived Value of Marketing: Explore why marketing is more than just creativity or advertising and learn to design strategies that deliver results.Right-Sized Marketing for Any Budget: Discover effective marketing techniques without breaking the bank, and why even small businesses need marketing.Traffic Quality Over Quantity: Understand why not all traffic is good traffic, and how to focus on leads that convert.Strategic Platform Choice: Debunk myths around marketing on “every platform” and learn to target channels that truly resonate with your audience.Sustainable Growth Tactics: Avoid costly mistakes like chasing virality, and embrace strategies that build long-term brand loyalty.Who This Course is For:Entrepreneurs and Small Business Owners who want to understand marketing fundamentals and avoid common pitfalls.Marketing Professionals looking to refine their strategies and align them with current trends.Freelancers and Consultants who aim to educate their clients and provide up-to-date marketing insights.Join us as we dive into these 15 crucial marketing myths and show you how to bypass the noise to build a marketing strategy that drives sustainable success! Enroll now and take the first step toward a smarter, myth-free approach to marketing.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Myth #1: Marketing Is All About Creativity

Lecture 2 Introduction To This Myth

Lecture 3 Why It's True

Lecture 4 The Role Of Creativity

Lecture 5 Why Strategy Trumps Creativity

Lecture 6 Data Driven Marketing Versus Creativity

Lecture 7 Consistency Over Flash

Lecture 8 Drive Action, Not Attention

Section 3: Myth #2: Marketing Is The Same As Advertising

Lecture 9 Introduction To This Myth

Lecture 10 Why Marketing Is Different From Advertising

Lecture 11 The Broad Scope Of Marketing

Lecture 12 The Role Of Content Marketing

Lecture 13 Marketing Without Advertising

Section 4: Myth #3: Only Big Brands Need Marketing

Lecture 14 Introduction To This Myth

Lecture 15 Why Every Brand Needs Marketing

Lecture 16 Marketing For Small Businesses And Startups

Lecture 17 Local Marketing

Section 5: Myth #4: Marketing Is A Waste Of Money

Lecture 18 Introduction To This Myth

Lecture 19 ROI (You Should Never Lose Money)

Lecture 20 Needs Strategy And Purpose To Succeed

Lecture 21 Cost Effective Strategies

Lecture 22 Common Mistakes That Waste Money

Lecture 23 The Cost Of Not Marketing

Section 6: Myth #5: Marketing Is Expensive

Lecture 24 Introduction To This Myth

Lecture 25 Free Content Marketing

Lecture 26 Marketing On Any Budget

Lecture 27 Organic Traffic

Section 7: Myth #6: You Need To Go Viral

Lecture 28 Introduction To This Myth

Lecture 29 The Dangers Of Going Viral

Lecture 30 Building Sustainable Engagement

Lecture 31 The Role Of Virality

Section 8: Myth #7: A Good Product Will Sell Itself

Lecture 32 Introduction To This Myth

Lecture 33 The Role Of Marketing In Product Success

Lecture 34 Differentiation

Lecture 35 The Importance Of Pricing

Lecture 36 Why Products Don't Sell Themselves

Section 9: Myth #8: Marketing Is About Manipulation

Lecture 37 Introduction To This Myth

Lecture 38 What Is Manipulative Marketing?

Lecture 39 Marketing Versus Manipulation

Lecture 40 Building Trust Through Marketing

Lecture 41 Educate, Don't Manipulate

Section 10: Myth #9: More Traffic Means More Sales

Lecture 42 Introduction To This Myth

Lecture 43 Quantity Versus Quality

Lecture 44 Qualifying Leads

Lecture 45 Conversion Rate

Section 11: Myth #10: The More Channels You Market On The Better

Lecture 46 Introduction To This Myth

Lecture 47 The Myth Of Marketing Everywhere

Lecture 48 Channel/Audience Fit

Lecture 49 Budget Spread Thin

Section 12: Myth #11: You Only Need To Target One Platform

Lecture 50 Introduction To This Myth

Lecture 51 Why You Need To Be On Multiple Platforms

Lecture 52 Why One Platform Will Harm You

Section 13: Myth #12: Marketing Automation Is Set It And Forget It

Lecture 53 Introduction To This Myth

Lecture 54 The Myth Of Set It And Forget It

Lecture 55 Constant Process Of Testing

Lecture 56 Can Always Improve

Section 14: Myth #13: You Need To Focus On Getting New Customers

Lecture 57 Introduction To This Myth

Lecture 58 The Kernel Of Truth

Lecture 59 Why Returning Customers Are Important

Lecture 60 Finding Balance

Section 15: Myth #14: Your Marketing Plan Is Set In Stone

Lecture 61 Introduction To This Myth

Lecture 62 Always Adapting To Circumstances

Lecture 63 What Is A Marketing Plan?

Lecture 64 How To Create A Strategic Marketing Plan

Section 16: Myth #15: Good Marketing Can Fix A Bad Product

Lecture 65 Introduction To This Myth

Lecture 66 Marketing Can't Fix Everything

Lecture 67 Deceitful Marketing

Section 17: Conclusion

Lecture 68 Conclusion

People interested in marketing or expanding their preexisting business