The Win-Win Negotiation Playbook (Real-World Case Studies)

Develop skills to negotiate confidently and effectively in English

What you'll learn

Master fundamental negotiation frameworks (BATNA, ZOPA, anchoring) to strategically approach business deals and salary discussions with confidence

Develop advanced persuasion techniques using psychological principles like reciprocity and framing to influence outcomes while maintaining ethical standards

Learn proven deal-closing tactics including handling objections, creating urgency, and securing concessions to finalize agreements successfully

Acquire conflict resolution strategies to navigate difficult negotiations, break deadlocks, and manage aggressive counterparts effectively

Adapt negotiation approaches for cross-cultural contexts and different industries by understanding how cultural dimensions impact business communication

Apply skills through practical exercises in salary negotiations, vendor contracts, and sales deals using customizable templates and real-world simulations

Requirements

No prior negotiation experience needed – Perfect for beginners, with concepts taught from the ground up

Open mindset – Willingness to practice through role-plays and self-reflection exercises

Basic business familiarity (helpful but not required) – Examples include sales, management, or entrepreneurial experience

Tools: Just a notebook/device for taking notes – All exercises use real-world scenarios (no special software needed)

English language familiarity - All lessons are taught in English (with accurate subtitles available)

Description

Master the art of business negotiation in English with this practical and comprehensive course.Designed specifically for professionals and non-native English speakers, this course teaches you how to negotiate fluently, confidently, and strategically in a wide range of business situations. You will learn essential negotiation frameworks, including Harvard’s Principled Negotiation method and the concept of BATNA (Best Alternative to a Negotiated Agreement). These tools will help you stay focused on interests instead of positions and make better decisions during high-stakes discussions.In addition to strategy, you will improve your Business English skills for negotiation. You will learn how to use persuasive language, make polite refusals, suggest alternatives, and respond to objections in a professional and respectful way. The course covers key language techniques such as hedging, softening, and summarizing agreements clearly.Real-world simulations will help you apply what you’ve learned. You will practice supplier contract discussions, salary negotiations, internal team disagreements, and more. These practical exercises are designed to build your confidence and prepare you for actual business negotiations.The course includes downloadable phrase lists, templates, and assignments. You will also receive peer feedback and complete a final negotiation project to put your skills into action.Whether you are closing international deals, asking for a raise, or resolving a conflict, this course will give you the tools and language you need. By the end of the course, you will be able to lead negotiations across cultures with clarity, professionalism, and confidence.

Overview

Section 1: Introduction

Lecture 1 Introduction of Business Negotiation Course

Section 2: Negotiation in Business: The Strategic Art of Deal-Making

Lecture 2 Negotiation in Business: The Strategic Art of Deal-Making - Part 1

Lecture 3 The 5 Key Types of Negotiation in Business

Section 3: Principled Negotiation

Lecture 4 Principled Negotiation : The Getting to Yes Framework

Section 4: Negotiation Tactics in Business English

Lecture 5 Mastering Polite Disagreement, Proposals, Clarification, and Confirmation

Section 5: Ultimate Negotiation Phrases & Strategies

Lecture 6 Ultimate Negotiation Phrases & Strategies

Section 6: Cultural & Strategic Considerations in Negotiation

Lecture 7 Mastering Cross-Cultural Communication for Business Success

Section 7: Negotiation Techniques & Tactics in Business English

Lecture 8 Diplomatic Disagreement, Strategic Proposals, and Hardball Tactics

Section 8: Negotiation Case Studies

Lecture 9 Negotiation Case Studies Presentation

Business Professional – Salespeople, managers, and executives who want to close more deals, secure partnerships, or lead high-stakes negotiations,Entrepreneur/Founder – Startup owners who need to negotiate with investors, suppliers, or clients to grow their business,Job Seeker or Employee – Anyone aiming to negotiate higher salaries, promotions, or better job terms,Freelancer or Consultant – Independent workers who want to set better rates, manage client expectations, and avoid underselling themselves,Non-Native English Speaker – Professionals comfortable with intermediate business English (subtitles available) who want to master negotiation in global settings,Career Advancer – Ambitious learners ready to develop a high-income skill that boosts their professional value