The Strategic Online Brand Blueprint

Your Roadmap to Brand Success: Plan, Set Goals, and Visualize Your Vision for Powerful Execution.

What you'll learn

Creating your Presence or Brand from scratch or with an existing idea

Defining and establishing goals, and figuring out what success looks like

Understanding your Audience & Creating for them

Fully realising your Vision

Requirements

You can come to this course with no ideas, an existing idea or an established idea

Description

This course is a strategic deep-dive into building an online presence that stands out. We’re not just going to give you tips and tricks; we’re going to help you build a solid foundation by starting with the most crucial element: your purpose.We’ll guide you through a series of introspective exercises and strategic planning sessions to define your ‘why’ and translate it into a compelling brand narrative. You'll learn to ask the right questions, the ones that uncover your unique value proposition and set the stage for long-term social media success.Our curriculum is structured around three essential pillars:Understand Your Purpose & Build Your Foundation: You'll learn how to identify your target audience, define your brand voice, and establish a strong brand identity. We'll also cover the essential elements of creating a consistent and engaging online experience.Goal Scoping & Defining Success: We'll equip you with the tools and techniques to set realistic and achievable goals, track your progress, and measure your success. You'll learn how to analyze data, identify trends, and optimize your strategy for maximum impact.Brand Visualization: Learn how to create visually appealing content that resonates with your audience. We'll cover everything from photography and videography to graphic design and content creation strategies, empowering you to build a cohesive and compelling brand aesthetic.By the end of this course, you’ll have a comprehensive blueprint for building a thriving online presence that aligns with your goals and reflects your unique brand identity.

Overview

Section 1: Introduction & Overview

Lecture 1 Intro & Overview

Section 2: My Story & Phase

Lecture 2 My Story & Phase

Section 3: Your resources and commitments

Lecture 3 Your resources and commitments

Section 4: Scoping & Defining your Audience

Lecture 4 Scoping and Defining your Audience

Section 5: Competition, Inspiration & The Future

Lecture 5 Competition, Inspiration & The Future

Section 6: Goals and Defining Success

Lecture 6 Goals and Defining Success

Section 7: Visualizing your Presence or Brand

Lecture 7 Visualizing your Presence or Brand

People looking to build a presence or brand online and want to understand how to build it out for the best chance of success