The Power Of Your Brand 2025

Harnessing Your Brand to Drive Business Success

What you'll learn

Gain a clear understanding about why a standout brand is one of your most important assets, adding value at every stage of the business life cycle.

Learn why a compelling brand underpins a business culture that is a magnet to prospective clients, staff, suppliers, channel partners and other stakeholders.

Define the brand elements beyond your name and logo that combine as your brand platform that will enable you to shape people’s perceptions.

Gain insight into how a strong brand delivers competitive advantage, helping you stand out from your competitors, resulting in tangible brand equity.

Requirements

You don’t need any specific skills just the desire to grow your business, organisation or personal brand.

Description

Investing in your brand is one of the best business decisions you can makeMore competition exists in our markets than ever. Brands are powerful tools and a compelling and believable brand puts your business organisation on a faster track to success. Why? Because strong brands simply outperform the others.This course is a highly practical, 'hands-on' resource that's easy to use. It expertly guides you through every aspect of developing and managing your brand platform to achieve competitive advantage.Successful branding is about understanding what motivates and drives people. Seeing them clearly and identifying what's most meaningful to them opens the door to their hearts and minds and paves the way to happy, loyal customers—essential for any venture to flourish.It's hard to overstate the benefits of building a quality brand. I aim to help you capture the magic that makes your brand unique, competitive, valuable and enduring.Coarse contentI’ve drawn on my extensive first-hand experience in brand and business development. My tried and tested process has been helping organisations of every type develop and manage outstanding brands.The course is brimming with specially designed exercises and templates, examples, case studies, anecdotes, fresh thinking and ideas to ensure you craft a captivating brand position, story and messaging. There are Six Sections encompassing 21 lectures, workbooks including exercises, templates, examples and ideas.Who's this course for?This course is for people who want to harness the full potential of their brand. People looking for fresh thinking and inspiration to take their brand to the next level.You're about to launch a new business.You're already in business but need some fresh brand thinking. You want to refresh an established brand or evolve one or more of your brand elements.Your a brand or marketing manager looking for inspiration or help with your burning brand issues or professional development.You're looking for an inspiring team building exercise focussed on brand and marketing.What's in it for you?A transformational guided journey to brand peak brand performance:Six hours of videos offering curated quality information in one place.Expert insights drawing on my extensive brand and business experience.Tools, ideas, templates, case studies and resources to challenge your thinking and push your boundaries.Work through the course at your own pace, in your own place. There's not time limit—you're in control.Gain professional skills to advance your brand and career.For the price of the course, you get the equivalent of tens of thousands of dollars of agency services.By the end of the course, you will have:Understood and mastered the art of brand positioning, including your vision, mission and purpose.Build an in-depth profile of your organisation and offer by populating my Organisational Understanding Framework.Reviewed the importance of brand values and how to capture them.Found your brand voice and created your Tone of Voice Guide.Profiled your audiences by shaping customer personas and completing my Audience Understanding Framework. Developed your brand story.Created maps of your competitors and operating landscapes to feed into your planning and strategies.Identified the core brand perception you want people to have and how to embed it in your brand communications by populating my Brand Perception Model.Crafted highly targeted messaging to reach those all-important hearts and minds.Remember, what your brand will become in time depends mainly on what you choose to do today. Make investing in this course your first choice.

Overview

Section 1: Brand Basics

Lecture 1 The Brand Basics — Introduction

Lecture 2 Your Brand — One of Your Most Valuable Business Assets

Lecture 3 So What is a Brand — What's all the Fuss About?

Lecture 4 Setting Your Brand Goals

Section 2: The Brand Building Blocks

Lecture 5 The Brand Building Blocks Introduction

Lecture 6 That Vision Thing

Lecture 7 Beyond Profit—Your Purpose

Lecture 8 Mission Possible

Section 3: Your Organisation and Offer — Capturing the Magic

Lecture 9 Your Organisation and Offer Introduction

Lecture 10 Knowledge is Power

Lecture 11 The Value of Values

Lecture 12 Sizing up the Competition

Section 4: It's All About Them — Your Audiences and What Makes Them Tick

Lecture 13 It's All About Them Introduction

Lecture 14 Bringing Your Audiences to Life

Lecture 15 What's in it for Them — Selling the Sizzle

Lecture 16 In Branding, Perception is Everything

Section 5: It's Story Time

Lecture 17 It's Story Time Introduction

Lecture 18 Finding Your Brand Voice

Lecture 19 Telling Your Brand Story

Lecture 20 Crafting Impactful Key Messages

Section 6: Next Steps — Keeping Momentum

Lecture 21 Pulling It All Together

This course is for people who want to harness the full potential of their brands — founders and entrepreneurs, marketing and comms managers, business owners and managers, influencers and fund raisers.,Whether you’ve got the concept for a ‘killer’ new brand, want to re-fresh an established one, evolve one or more of your brand elements, or seek professional development and upskilling, you’ll find insights and exercises to help you understand and harness the power of your brand to support your business or organisational success.