The Most In-Depth Google Analytics 4 (Ga4) Course For 2023

Master GA4 custom reports, create custom events & conversions, set it up on Shopify, WordPress, and much more.

What you'll learn

Set up Google Analytics 4 (GA4) on your website or store, WordPress, Shopify, Squarespace, with Google Tag Manager…

Link GA4 to Google Ads and Search console for a deeper understanding of your audience.

Create and configure custom reports, segments, conversions, filters, events, custom dimensions, and metrics…

How ready-made reports can help you quickly answer common questions about how your users are interacting with your app or website.

To use different exploration techniques to uncover deeper insights into your customers' engagement.

Tracking individual users' actions and paths.

Requirements

Join with an open mind & ready to learn.

No prior experience with GA4 is required.

Good to have but not required: own website or app & basic GTM knowledge.

Description

In this course, we will cover everything from initial Google Analytics 4 setup, account structure, and interface overview all the way to more advanced topics like custom exploration reports. The course and reports are based on real-world examples so you’ll be able to apply them to your specific case. By the end of this course, you will have a deep understanding of GA4 and be able to come up with and create your own reports and dashboards confidently.Become a Google Analytics master, setting up detailed tracking and creating advanced custom reports based on your specific business needs.SOME OF THE TOPICS WE WILL COVERHow to structure your Google Analytics 4 (GA4) account and initial installationWe’ll take a look at some of the essential concepts behind the structure of GA4. Your analytics account structure will depend on your business setup so we’ll look at some common business types and explain the setup through real-world examples. I’ll show you how to create and set up GA4 on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website.Understanding premade reports and dashboards and modifying them to your liking The simplest way to get started with Google Analytics is through premade reports and dashboards geared toward common use cases. We’ll take a look at what they offer and how you can modify them to fit your specific business goals.Creating advanced custom reports based on your business needs With explorations, you get a set of powerful audience discovery and comparison tools. We’ll take a look at how you can easily select dimensions and metrics, switch between exploration techniques, and export your findings to Google Analytics segments and Remarketing Audiences.Google Analytics 4 overview and some good practices This section will be a bit more theoretical as we’ll explore and explain different parts of Google Analytics 4. We’ll take a look at how to set up your structure, and the limitations of Google data Analytics and do a top-level interface overview. For all of you coming from Universal Analytics, I’ll also show you where in GA4 can you find your old reports.WHO IS THIS FORIf you are running your own eCommerce store and want to track revenue and conversions and get deeper insights into which products get the most engagement then join this course.If you are a marketer who wants to understand customers' journeys and be able to get deeper insights into the campaigns you are running, then this course is for you as well.If you are a small business owner and would like to optimize your sales funnels and learn where your customers are coming from, you will learn how to do that as well.WHAT WILL YOU GETBy joining this course you’ll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me and all future course updates and of course Google Analytics certification.But most importantly you’ll get exclusive access to an amazing invite-only community called the Marketing Tribe.Don’t hesitate and start learning about GA4 today!

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What Is Google Analytics 4 (GA4) and Why Do You Need It

Lecture 3 How to Get The Most Out of This Course

Section 2: Initial Google Analytics 4 (GA4) Setup and Installation

Lecture 4 Create a Google Analytics 4 Account

Lecture 5 Property Migration From Universal Analytics

Lecture 6 Setup GA4 Manually on Your Website or Store

Lecture 7 Set it up on WordPress

Lecture 8 Set it up on Shopify

Lecture 9 Connect Search Console

Lecture 10 Connect Google Ads

Section 3: Best Practices and Interface Overview

Lecture 11 How to Setup Your Account Structure

Lecture 12 Limits you Should Know About

Lecture 13 Practicing on the Demo Account

Lecture 14 Event Naming Best Pratices

Lecture 15 Top-Level Interface Overview

Lecture 16 Where in GA4 Can I Find My UA Reports?

Section 4: Premade Reports and Dashboards

Lecture 17 Real-time Report

Lecture 18 Acquisition Reports

Lecture 19 Engagement Reports

Lecture 20 Monetization Reports

Lecture 21 Demographics & Tech Reports

Lecture 22 Advertising Reports

Lecture 23 Editing and Creating Standard Reports

Lecture 24 Editing and Creating Report Overviews

Lecture 25 Adding Custom Reports and Overviews to the Collection

Section 5: Advanced Custom Reports in the Explore Section

Lecture 26 Explorations Interface Overview

Lecture 27 Free Form Exploration

Lecture 28 Funnel Exploration

Lecture 29 Path Exploration

Lecture 30 Segment Overlap Exploration

Lecture 31 User Lifetime Exploration

Lecture 32 Cohort Exploration

Section 6: Custom Configuration of Events, Conversions and Audiences

Section 7: Conclusion

Lecture 33 The Wrap up

Lecture 34 Bonus Lecture

eCommerce owners figuring out where your customers are coming from and how to optimize the sales funnels.,Internet marketers trying to better understand how your users are interacting with your app or website and which customer segments are worth pursuing.,Business owners trying to uncover deeper insights into your customers' engagement with your product.