The Marketing Management Masterclass: Marketing Strategy Mba

Marketing Management | Marketing MBA | Product Marketing | Marketing Strategy | Marketing Plan | Digital Marketing

What you'll learn

Develop a comprehensive marketing plan for a business, including market research, SWOT analysis, and promotional strategies

Understand and apply key marketing concepts such as the marketing mix, target audience segmentation, and customer journey mapping

Analyze and interpret marketing data, including consumer behavior, market trends, and social media analytics

Create effective marketing messaging and branding strategies that resonate with target audiences and build brand loyalty

Develop and execute successful digital marketing campaigns across various channels, including email, social media, and search advertising

Develop and execute successful traditional marketing campaigns across various channels, including print, TV, and radio advertising

Understand the role of marketing in driving sales and revenue, and measure marketing ROI using key performance indicators

Stay up-to-date with the latest marketing trends and technologies, and incorporate them into marketing strategies

Create effective pricing strategies that align with business goals and appeal to target audiences

Understand the ethical considerations involved in marketing and develop responsible and sustainable marketing practices

Requirements

There are no prerequisites for taking this course. However, a basic understanding of business and marketing concepts would be beneficial. No prior experience or tools are required. This course is designed to accommodate beginners and those looking to refresh their knowledge of marketing.

Description

Marketing Management Masterclass is a comprehensive course designed to teach you the fundamentals of marketing, as well as advanced marketing techniques and strategies that you can use to improve your business. This course covers everything you need to know about marketing, from understanding your target audience to creating a marketing plan and measuring the success of your marketing efforts.This course is perfect for anyone who is interested in marketing, whether you are just starting out in the field or have been working in marketing for years. Whether you are a small business owner looking to promote your products or services, a marketing professional looking to improve your skills, or an entrepreneur looking to start a new venture, this course has something for you.Some of the key topics covered in this course include:Understanding the Marketing Mix: Learn about the four Ps of marketing (product, price, place, and promotion) and how they can be used to create a successful marketing strategy.Conducting Market Research: Learn how to conduct market research to identify your target audience, understand their needs and preferences, and develop a marketing plan that will appeal to them.Creating a Marketing Plan: Learn how to create a comprehensive marketing plan that incorporates all aspects of the marketing mix and outlines the steps you need to take to achieve your marketing goals.Developing a Brand Identity: Learn how to develop a brand identity that will resonate with your target audience and help you stand out in a crowded market.Coordinating Marketing Efforts Across Channels: Learn how to coordinate your marketing efforts across various channels, including social media, email, and offline marketing, to create a cohesive and effective marketing campaign.Measuring and Evaluating Marketing Effectiveness: Learn how to measure and evaluate the effectiveness of your marketing efforts using key performance indicators (KPIs) and other metrics.This course also covers ethical considerations in marketing, such as deception, exploitation, and privacy, and provides guidance on how to avoid ethical pitfalls in your marketing efforts.By the end of this course, you will have a solid understanding of marketing fundamentals and advanced marketing techniques and strategies, and you will be able to create a comprehensive marketing plan and measure the success of your marketing efforts. You will also have the tools and knowledge you need to make ethical decisions in your marketing efforts.Here are some of the specific skills and knowledge you will gain from taking this course:Understanding the four Ps of marketing and how they can be used to create a successful marketing strategy.Conducting market research to identify your target audience, understand their needs and preferences, and develop a marketing plan that will appeal to them.Creating a comprehensive marketing plan that incorporates all aspects of the marketing mix and outlines the steps you need to take to achieve your marketing goals.Developing a brand identity that will resonate with your target audience and help you stand out in a crowded market.Coordinating your marketing efforts across various channels, including social media, email, and offline marketing, to create a cohesive and effective marketing campaign.Measuring and evaluating the effectiveness of your marketing efforts using key performance indicators (KPIs) and other metrics.Understanding ethical considerations in marketing and how to avoid ethical pitfalls in your marketing efforts.This course is taught by Salil Dhawan who has worked in a variety of industries and has a wealth of knowledge and experience to share. The course is designed to be practical and hands-on, with real-world examples and case studies to help you understand how marketing principles can be applied in practice.So if you want to take your marketing skills to the next level and create a successful marketing campaign, enrol in Marketing Management Masterclass today!

Overview

Section 1: Introduction to Marketing

Lecture 1 Definition of Marketing

Lecture 2 Importance of Marketing

Lecture 3 Types of Marketing (B2B, B2C, C2C)

Section 2: Target Market & Customer Analysis

Lecture 4 Identifying The Target Market

Lecture 5 Demographic, Psychographic, And Behavioural Segmentation

Lecture 6 Creating Customer Personas

Lecture 7 Analyzing Customer Needs And Wants

Section 3: Marketing Research and Data Analysis

Lecture 8 Types Of Marketing Research

Lecture 9 Research Design And Sampling

Lecture 10 Data Collection Methods

Lecture 11 Data Analysis Techniques

Lecture 12 Marketing Analytics Tools & Techniques Google Analytics, Social Media Analytics

Section 4: Marketing Plan

Lecture 13 The Components Of A Marketing Plan

Lecture 14 Setting Marketing Goals & Objectives

Lecture 15 Determining A Target Audience

Lecture 16 Identifying A Value Proposition

Lecture 17 Outlining Marketing Tactics

Lecture 18 Setting A Budget And Timeline

Lecture 19 Measuring And Evaluating The Effectiveness Of The Marketing Plan

Section 5: Marketing Mix

Lecture 20 Marketing Mix Introduction

Lecture 21 Product

Lecture 22 Price

Lecture 23 Promotion

Lecture 24 Place

Lecture 25 Additional Ps

Section 6: Marketing Strategies and Tactics

Lecture 26 Marketing Strategies (Differentiation, Positioning, Etc.)

Lecture 27 Choosing The Right Marketing Mix

Lecture 28 Implementing And Evaluating Marketing Campaigns

Section 7: Online Marketing

Lecture 29 Digital Marketing Overview

Lecture 30 Website Design And Optimization (SEO, User Experience, Etc.)

Lecture 31 Content Marketing (Blogs, Video, Podcasts, Etc.)

Lecture 32 Social Media Marketing (Platforms, Advertising, Engagement, Etc.)

Lecture 33 Email Marketing (List Building, Segmentation, Automation, Etc.)

Lecture 34 Online Advertising (Pay-Per-Click, Display, Retargeting, Etc.)

Section 8: Traditional Marketing

Lecture 35 Advertising (TV, Radio, Print, Outdoor)

Lecture 36 Public Relations And Publicity (Press Releases, Media Relations, Events, Etc.)

Lecture 37 Sales Promotion (Coupons, Discounts, Contests, Etc.)

Lecture 38 Event Marketing (Trade Shows, Sponsorships, Etc.)

Section 9: Integrated Marketing Communications

Lecture 39 Integrated Marketing Communications Introduction

Lecture 40 Coordinating Marketing Efforts Across Channels

Lecture 41 Creating A Brand Identity And Messaging

Lecture 42 Developing A Marketing Budget

Section 10: Ethics and Social Responsibility in Marketing

Lecture 43 Ethical Considerations In Marketing (Deception, Exploitation, Privacy, Etc.)

Lecture 44 Corporate Social Responsibility (Environmental Sustainability, Philanthropy, Etc

Lecture 45 Green Marketing (Eco-Friendly Products And Practices)

Section 11: Marketing for Global Markets

Lecture 46 International Marketing Strategies (Standardization Vs. Adaptation, Entry Modes)

Lecture 47 Cultural Differences & Their Impact On Marketing - Values, Beliefs, Customs, Etc

Lecture 48 Marketing To Different Regions & Countries & Region Specific Strategies

Section 12: Marketing Metrics And Performance Evaluation

Lecture 49 Marketing Metrics And Performance Evaluation Introduction

Lecture 50 Key Performance Indicators (KPIs) For Marketing

Lecture 51 Measuring The Effectiveness Of Marketing Campaigns (ROI, Conversion Rates, CLV)

Lecture 52 Using Data To Optimize Marketing Efforts

Section 13: Marketing Leadership And Strategy

Lecture 53 Strategic Decision-Making In Marketing

Lecture 54 Leading A Marketing Team

Lecture 55 Marketing Strategy In Larger Business Context, Alignment With Corporate Strategy

Section 14: Conclusion

Lecture 56 Key Takeaways

Lecture 57 Thank You!

This course is intended for anyone who is interested in learning about marketing management. It is particularly beneficial for professionals who want to improve their marketing skills or individuals who are interested in pursuing a career in marketing. The course is suitable for beginners as well as experienced professionals who want to refresh their knowledge or learn new strategies and techniques. Entrepreneurs, small business owners, marketing managers, and marketing executives will find this course particularly useful in developing marketing plans and strategies to promote their products or services. Additionally, individuals who want to improve their analytical skills and understand marketing metrics and performance evaluation will find this course valuable.