The Complete Google Ads Course For Beginners

Master the basics of Google Ads and Campaign types, this will prepare you for advanced concepts in your future learning.

What you'll learn

Google Ads

Google Ads Editor

Google Merchant Center

All the campaign types and related concepts

Requirements

Absolutely no prior knowledge or experience is required.

I'll start from the basics and gradually build up your understanding, teaching you everything from scratch.

Description

Unlock the full potential of digital marketing with our comprehensive Google Ads course, meticulously designed for both beginners and seasoned marketers. This course offers a deep dive into the dynamic and intricate world of online advertising, empowering you to master the strategies essential for creating effective, high-impact campaigns.We start by laying a solid foundation, breaking down the core concepts of Google Ads. You’ll explore essential topics such as keyword research, ad creation, and bidding strategies. Each module is thoughtfully structured to not only provide theoretical knowledge but also to ensure you acquire practical skills that can be applied immediately. You'll learn how to identify and analyze your target audience, craft compelling ad copy that resonates, and select the most effective keywords to maximize your reach and engagement.By the end of this course, you will be well-equipped with the expertise to launch, manage, and optimize successful Google Ads campaigns that not only drive targeted traffic but also significantly increase conversions. Whether you're looking to enhance your career, grow your business, or simply expand your knowledge, this course will transform your digital marketing skills and provide you with the confidence to navigate the competitive landscape of online advertising effectively. Join us today and take your first step towards becoming a Google Ads expert!

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Introduction to Paid Advertising

Lecture 2 Evolution of advertising

Lecture 3 What is Search Engine, Search Engine Marketing, and Paid Search

Lecture 4 Primary Metrics

Lecture 5 Derived Metrics

Section 3: The Online Presence

Lecture 6 Google Ads - Account Creation

Lecture 7 The purchase journey in a website for Ecommerce

Lecture 8 URL Structure of a Website : ECommerce Client

Lecture 9 URL Structure of a Website : Service Business Client

Section 4: Conversion Tracking

Lecture 10 What is Conversion Action & Why is it Needed?

Lecture 11 Conversion Windows

Lecture 12 Enhanced Conversions

Lecture 13 Attribution Models

Lecture 14 Conversion Action Setup

Lecture 15 What is Bidding & Optimization ?

Section 5: Types of Targeting's & Types of Campaigns

Lecture 16 Types of Campaigns, Ads

Lecture 17 Primary Targets & Secondary Targets

Section 6: Introduction to Paid Search Campaigns

Lecture 18 How Search Engines Work ?

Lecture 19 How Paid Search Campaigns Work?

Lecture 20 Search Campaign Creation

Section 7: Keyword Research

Lecture 21 Introduction to Keyword Research

Lecture 22 Keyword Research Based on Website Design

Lecture 23 Keyword Research Through Google Keyword Planner

Lecture 24 Different Keyword Match Types

Lecture 25 Understanding the Match Types

Lecture 26 Best Search Campaign Structuring

Lecture 27 Keyword Research - Example

Section 8: Quality Score

Lecture 28 What is Quality Score ?

Lecture 29 Importance of Quality Score ?

Lecture 30 How to Improve Quality Score.

Lecture 31 Quality Score Live Example

Section 9: Negative Keywords

Lecture 32 What are Negative Keywords ?

Lecture 33 How to Add Negative Keywords ?

Section 10: Responsive Search Ads (RSA's)

Lecture 34 Components of RSA on SERP

Lecture 35 How to Write an Effective Ad Copy

Lecture 36 Winning Strategies for RSA's

Lecture 37 Dynamic Keyword Insertion (DKI)

Lecture 38 Countdown Insertion

Lecture 39 Location Insertion

Section 11: Ad Extensions

Lecture 40 What are Ad Extensions ?

Lecture 41 Sitelink Ad Extension

Lecture 42 Callout Ad Extension

Lecture 43 Structured Snippet Ad Extension

Lecture 44 Image Ad Extension

Lecture 45 Call Ad Extension

Lecture 46 Lead Form Ad Extension

Lecture 47 Location Ad Extension

Lecture 48 Price Ad Extension

Lecture 49 Promotion Ad Extension

Lecture 50 Headline, Description, Business Name, Logo Ad Extensions

Lecture 51 Automated Ad Extensions

Section 12: Google Ads Editor - Bulk Uploads

Lecture 52 What is Google ads Editor and How to install it ?

Lecture 53 Ads Editor Overview

Lecture 54 How to Bulk Upload Campaigns ?

Lecture 55 Things to Remember

Lecture 56 RSA Editor Format

Lecture 57 Ad Extensions Editor Format

Section 13: Audience Targeting

Lecture 58 Who are the Audiences ?

Lecture 59 Affinity & In-market Audiences

Lecture 60 Demographic Audiences

Lecture 61 Audiences - Your Data Segments or Remarketing Audiences

Lecture 62 Audiences - Website Visitors

Lecture 63 Audiences - App Users, YouTube Users, Customer Match List & GA4

Lecture 64 Audiences - How to Exclude Audiences

Section 14: Location & Language Targeting

Lecture 65 Location Targeting

Lecture 66 Language Targeting

Section 15: Ad Schedule & Device Targeting

Lecture 67 Ad Scheduling or Day Parting

Lecture 68 Device Targeting

Section 16: Bidding Strategies

Lecture 69 About Bidding Strategies

Lecture 70 Manual Bid Strategy - Manual CPC

Lecture 71 Automated Bidding Strategies

Lecture 72 Maximize Clicks Bidding Strategy

Lecture 73 What is Impression Share ?

Lecture 74 Target Impression Share Bidding Strategy

Lecture 75 Smart Bidding Strategies

Lecture 76 Maximize Conversions Bidding Strategy

Lecture 77 Maximize Conversion Value Bidding Strategy

Lecture 78 Bidding Strategies - All Together

Section 17: Google Ads - Auction Insights

Lecture 79 Google Ads - Auction Insights

Lecture 80 Google Ads - Auction Insights - Overview

Section 18: Complete Search Campaign

Lecture 81 Complete Search Campaign

Section 19: Google Ads - Important Sections

Lecture 82 Google Ads - Search Campaign Experiment

Lecture 83 Disapproval Check - Google Ads - Policy Manager

Lecture 84 Change History

Lecture 85 Optimization Score

Lecture 86 Google Ads - Label

Lecture 87 Google Ads - Rules

Lecture 88 Promo Implementation

Section 20: Standard Shopping Campaign

Lecture 89 Product Listing Ads

Lecture 90 Google Merchant Center Next

Lecture 91 Product Feed

Lecture 92 Shopping Campaign Details

Lecture 93 Standard Shopping Campaign Creation

Section 21: Performance Max Campaign

Lecture 94 What is Performance Max Campaign ?

Lecture 95 Structure of Performance Max Campaign

Lecture 96 Performance Max - Targets

Lecture 97 Performance Max - Signals

Lecture 98 Performance Max Campaign - Walk-through

Lecture 99 Performance Max Campaign - Product Listing Ads

Section 22: App Campaign

Lecture 100 Where App Ads Can Appear

Lecture 101 Google Ads - App Campaign

Section 23: Phone Call Campaigns

Lecture 102 Phone Call Ads, Conversion Tracking, Reporting

Lecture 103 Google Ads - Track Calls From Your Ads

Lecture 104 Google Ads - Calls to A Phone Number On Your Website

Section 24: Display Campaign

Lecture 105 How Ads Appear for - Display Campaign

Lecture 106 CPM Bidding Strategy ( Viewable CPM & Target CPM )

Lecture 107 Display Campaign Creation

Section 25: Demand Gen Campaign

Lecture 108 Demand Gen Campaign - Types of Ads

Lecture 109 Demand Gen Campaign Creation

Section 26: Video Campaign

Lecture 110 Video Campaign - Types of Ads

Lecture 111 Video Campaign - Companion Banner & Call to Action

Lecture 112 CPV Bidding Strategy ( Maximum CPV & Target CPV )

Lecture 113 Optimized Targeting & Audience Expansion

Lecture 114 Video Campaign - Overview

Lecture 115 Asset Library & How to Add Videos

Lecture 116 Non-skippable reach -Campaign Creation

Section 27: Remarketing Campaign

Lecture 117 What is Remarketing ?

Lecture 118 Remarketing Audience Creation

Lecture 119 Suitable Campaign for Remarketing

Lecture 120 Standard Remarketing

Lecture 121 Dynamic Remarketing

Lecture 122 Paid Search - RLSA Campaign

Section 28: Tools in Google Ads

Lecture 123 Planning

Lecture 124 Shared Library

Lecture 125 Bulk Actions

Lecture 126 Budgets and Bidding - Shared Budgets

Lecture 127 Budgets and Bidding - Bid Strategies

Lecture 128 Budgets and Bidding - Adjustments

Lecture 129 Data Manager

Lecture 130 Troubleshooting

Lecture 131 Business Data

Lecture 132 Billing

Lecture 133 Admin

Lecture 134 Measurement - Attribution

Section 29: Google Ads - Quiz

Section 30: The End

Lecture 135 Google Ads - Summary

Lecture 136 Skillshop Certification

Lecture 137 ***All The Best***

Beginners: Perfect for individuals new to paid search advertising, offering a comprehensive introduction to Google Ads establishing a strong foundational understanding.,Business Owners: Essential for entrepreneurs and business owners seeking to leverage paid search advertising to enhance their online presence, attract more customers, and increase revenue.,Professionals: Valuable for professionals in digital marketing, advertising, or related fields, enabling them to acquire a new skillset and stay competitive in the dynamic landscape of online advertising.