The Complete Digital Marketing Guide For Beginners

Digital Marketing, SEO, SMO, Social Media Marketing, Email Marketing, Google Ads, Online Business, Meta Ads, Canva,

What you'll learn

Foundations of digital marketing and online branding. How to build a website or blog from scratch to sell online products

Search Engine Optimization (SEO) strategies Google Ads & Facebook/Instagram paid campaigns

Social Media Marketing across platforms Content creation and planning

Email Marketing and Automation Affiliate & Influencer Marketing to grow your business

Analytics and campaign performance tracking Marketing strategy planning + capstone project

You will learn social media marketing using all of the most popular social media platforms to grow your business

ORM, Video Marketing, canva, Invideo, Capcut Shoopify, Woocommerce, Social Media Advertising, Affiliate Marketing, you tube Basics

Requirements

No prior experience needed

Basic internet skills

A laptop/PC and internet connection

Motivation to learn and apply

Regular Practice and Consistency

Description

In today’s digital-first world, marketing has evolved far beyond traditional tactics. Whether you're an aspiring entrepreneur, a job seeker, a freelancer, or simply curious about how brands grow online—this course is your all-in-one roadmap to mastering digital marketing from scratch.The Complete Digital Marketing Guide for Beginners is designed to give you practical, hands-on knowledge of the most in-demand online marketing tools and strategies. From setting up your own website and building your online presence, to SEO, Google Ads, social media marketing, content creation, email campaigns, and beyond—this course covers everything you need to build your digital brand, launch an online business, or start a marketing career.You'll get 20 structured modules, real-world projects, downloadable templates, and guided walkthroughs using tools like Google Analytics, Facebook Ads Manager, Mailchimp, Canva, and WordPress. No prior experience required—just your curiosity and willingness to learn.Whether you want to become a freelancer, work in a marketing agency, grow your small business, or generate passive income—this course is your launchpad into the digital marketing world.Join thousands of learners and future-proof your skills. Start building your online success story today. Intended Learners:Absolute beginners curious about digital marketingAspiring digital marketers, bloggers, or influencersEntrepreneurs or small business ownersStudents & career changersFreelancers looking to add digital skills to their portfolio Course Highlights:20 beginner-friendly modulesLearn with real-world tools (Google Ads, Canva, SEMrush, Mailchimp, etc.)Step-by-step projects and templatesSEO, Social Media, Email, Affiliate, YouTube, AutomationBuild your personal brand or online businessCertification upon completion

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Introduction to Digital Marketing

Lecture 2 What is Digital Marketing?

Lecture 3 Traditional vs. Digital Channels

Lecture 4 Understanding the Digital Customer Journey

Lecture 5 Scope, Trends, and Career Opportunities

Section 3: Understanding the Marketing Funnel

Lecture 6 Awareness to Conversion: AIDA Model

Lecture 7 Customer Lifecycle and Retention

Lecture 8 Funnel Stages and Targeting

Section 4: Branding and Online Positioning

Lecture 9 Building Your Brand Online

Lecture 10 Unique Selling Proposition (USP)

Lecture 11 Brand Voice and Visual Identity

Section 5: Website Planning and Development

Lecture 12 Choosing a Domain and Hosting

Lecture 13 WordPress/Wix Basics

Lecture 14 Landing Pages and Conversion Strategy

Lecture 15 Basic UX & Mobile Responsiveness

Section 6: Content Marketing

Lecture 16 What is Content Marketing?

Lecture 17 Content Strategy & Planning

Lecture 18 Creating Engaging Blog Posts

Lecture 19 Content Calendar Tools & Templates

Section 7: SEO - Search Engine Optimization

Lecture 20 How Google Ranks Content

Lecture 21 Keyword Research & Planning

Lecture 22 On-Page, Off-Page & Technical SEO

Lecture 23 SEO Tools: Ubersuggest, Google Search Console

Section 8: Search Engine Marketing (SEM)

Lecture 24 Intro to Google Ads

Lecture 25 Creating PPC Campaigns

Lecture 26 Understanding Quality Score & Ad Copy

Lecture 27 Google Ads Dashboard Overview

Section 9: Social Media Marketing (SMM)

Lecture 28 Platforms Overview: Facebook, Instagram, LinkedIn, X

Lecture 29 Content Strategy for Social Media

Lecture 30 Organic Growth Techniques

Lecture 31 Social Media Tools: Meta Business Suite, Buffer

Section 10: Social Media Advertising

Lecture 32 Facebook & Instagram Ads Setup

Lecture 33 Audience Targeting & A/B Testing

Lecture 34 Retargeting Campaigns

Lecture 35 Ad Creative Best Practices

Section 11: Email Marketing

Lecture 36 Building and Segmenting Your List

Lecture 37 Creating Effective Email Campaigns

Lecture 38 Automation Sequences (Welcome, Nurture)

Lecture 39 Tools: Mailchimp, ConvertKit

Section 12: Influencer & Affiliate Marketing

Lecture 40 Understanding Influencer Collaboration

Lecture 41 Finding the Right Influencers

Lecture 42 Affiliate Marketing Basics

Lecture 43 Platforms: ShareASale, Impact, etc.

Section 13: Video Marketing

Lecture 44 Why Video is Dominating

Lecture 45 YouTube Basics & SEO

Lecture 46 Short-form Video Strategy (Reels, Shorts)

Lecture 47 Tools: Canva, InVideo, CapCut

Section 14: Mobile Marketing

Lecture 48 SMS Marketing & App Marketing

Lecture 49 Geo-Targeting & Push Notifications

Lecture 50 Mobile Optimization for Ads & Websites

Section 15: Online Reputation Management (ORM)

Lecture 51 Why ORM Matters

Lecture 52 Monitoring Brand Mentions

Lecture 53 Handling Negative Reviews

Lecture 54 Tools for ORM: Google Alerts, Trustpilot

Section 16: E-commerce Marketing

Lecture 55 Setting Up an Online Store

Lecture 56 Shopify, WooCommerce Basics

Lecture 57 Product Page Optimization

Lecture 58 Cart Abandonment Emails

Section 17: Analytics and Reporting

Lecture 59 Introduction to Google Analytics

Lecture 60 Understanding Traffic Sources & User Behavior

Lecture 61 Conversion Tracking

Lecture 62 Custom Dashboards & Reports

Section 18: Marketing Automation

Lecture 63 What is Marketing Automation?

Lecture 64 CRM and Lead Nurturing

Lecture 65 Tools: HubSpot, Zoho, Active Campaign

Lecture 66 Building Simple Automations

Section 19: Growth Hacking Basics

Lecture 67 Viral Loops & Referral Systems

Lecture 68 A/B Testing for Growth

Lecture 69 Analyzing and Scaling What Works

Section 20: Freelancing & Career Path in Digital Marketing

Lecture 70 Building a Portfolio

Lecture 71 Finding Clients on Fiverr, Upwork

Lecture 72 Setting Your Rates and Proposal Writing

Lecture 73 Building Personal Brand as a Marketer

Section 21: Capstone Project + Certification

Lecture 74 Plan a Full-Funnel Campaign

Lecture 75 Create a Website or Blog

Lecture 76 Run a Sample Google or Social Ad

Lecture 77 Submit Final Project for Review & Certification

Anyone who wants to build a digital presence.,Professionals who want to pivot into digital marketing,Students looking to boost employability,Creators or coaches seeking online visibility,Entrepreneurs wanting to grow their business online,Want to Earn Extra Income Source