The Complete Digital Marketing Course - 12 Courses In 1

Master Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!

What you'll learn

Grow a Business Online From Scratch

Make Money as an Affiliate Marketer

Get Hired as a Digital Marketing Expert

Work From Home as a Freelance Marketer

Requirements

No experience required

Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Description

Join 500,000+ students in the best-selling digital marketing course on Udemy!With over 20 hours of training, quizzes, and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. We'll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics, and more!Learn By DoingThe course is hugely interactive with projects, checklists & actionable lectures built into every section.Learn step by step how to market a business online from scratch across all the major marketing channels.Follow the steps on-screen to get results at work, for your own business, or for your digital marketing clients.12 Courses in 1Covering 12 major online marketing topics and comprising 20+ hours of clear-cut lectures & practice activities - this course is "incredible value for money!" as one student said. We'll cover:Market Research. Ask 3 simple questions to validate your business idea.WordPress. Build a world-class website in 1 hour without any coding.Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.Copywriting. Write sales pages that make the cash register ring!SEO (Search Engine Optimisation). Get free traffic to your website with SEO.YouTube Marketing. Drive traffic & sales with simple "how to" videos.Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).Linkedin Marketing. Go viral on Linkedin and 400x your connections.App Marketing. Discover 43 Ways To Promote Your App.Google Adwords. Avoid common mistakes and set up profitable campaigns the first time.Facebook Ads. Make money with Facebook Ads without spending a fortune.Google Analytics. Improve your marketing with Google Analytics data.By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.All the strategies, tips, and tools recommended are either free or very cost-effective.You'll Also Get:Lifetime Access to course updatesFast & Friendly Support in the Q&A sectionUdemy Certificate of Completion Ready for DownloadDon't Miss Out!Every second you wait is costing you valuable leads and sales.This course comes with a 30-day money-back guarantee - so there's no risk to getting started.Go ahead and hit the "take this course" button to start growing a business online today!

Overview

Section 1: Introduction

Lecture 1 Course Overview

Lecture 2 4 Best Free Digital Marketing Tools to Go Viral

Lecture 3 Course Resources

Lecture 4 FAQ's

Lecture 5 Tip to Finish the Course in Half the Time

Lecture 6 Digital Marketing Demystified in 5 Mins!

Section 2: Market Research

Lecture 7 Market Research Intro

Lecture 8 How to Find a Hungry-to-Buy Audience with 3 Simple Questions

Lecture 9 How to Get Responses to Your Survey

Lecture 10 How to Analyse Your Survey Results

Lecture 11 How to Get Valuable Feedback Without Sending a Survey

Lecture 12 Market Research - Assignment

Section 3: Make a Website

Lecture 13 Why Use Wordpress vs. Wix, Weebly etc?

Lecture 14 WordPress.com vs.WordPress.org

Lecture 15 How to Make a Website in 10 Mins - Simple & Easy!

Lecture 16 How to Set Up Your Business Email in 5 Mins

Lecture 17 How to Add Your Domain Email to Gmail

Lecture 18 How to Activate Your Free SSL Certificate in 1 Click!

Lecture 19 How to Verify WHOIS Information [IMPORTANT]

Lecture 20 Assignment - Set Up a Website

Section 4: Email Marketing

Lecture 21 Why Market Your Business with Email?

Lecture 22 How to Create a Mailchimp Account for FREE

Lecture 23 SOLVED: Can I just use GMAIL to send emails instead of Mailchimp?

Lecture 24 How to Add Opt-Ins & Pop Ups to Your Website for Free

Lecture 25 How to Write Email Subject Lines That Get Opened

Lecture 26 How to Create a Email Campaign with Mailchimp

Lecture 27 Email Marketing Analytics

Lecture 28 Assignment - Email Marketing

Section 5: Copywriting

Lecture 29 How to Write Faster with Artificial Intelligence

Lecture 30 What is Copywriting?

Lecture 31 The “AIDA” Formula

Lecture 32 11 Tips for Writing Magnetic Headlines

Lecture 33 How to Flip Features Into Benefits

Lecture 34 5 Tips to Create an Irresistible Call to Action (CTA)

Lecture 35 How to Write Like Your Customers Talk

Lecture 36 Assignment - Copywriting

Section 6: Search Engine Optimization (SEO)

Lecture 37 Introduction to SEO

Lecture 38 An Overview of SEO

Lecture 39 5 SEO Metrics to Measure SEO Performance

Lecture 40 How to SEO Optimise Your Homepage

Lecture 41 How to Add Your Website to Google Search Console

Lecture 42 How to Improve Website Performance & Speed

Lecture 43 How to Take the Google Mobile Friendly Test

Lecture 44 How to Do Keyword Research: Steps & Strategy

Lecture 45 How to Quickly Brainstorm 1000's of Keyword Ideas

Lecture 46 How to Narrow Down Your Keyword List (Updated)

Lecture 47 How to Assess Keyword Competition & Choose Target Keywords

Lecture 48 How to Write Title Tags Search Engines Love

Lecture 49 How to Skyrocket Clickthrough Rate with Meta Descriptions

Lecture 50 How to Appear in the Google Image Search Results

Lecture 51 Copy Optimization: Headings Tags, Outgoing & Internal Links etc.

Lecture 52 The Types of Backlinks That Really Matter and How to Get Them

Lecture 53 How to Maximise Links for Your SEO Campaigns

Lecture 54 How to Create Content That Generates Links & Social Shares on Autopilot

Lecture 55 How to Leverage Authority Websites and Top of the Search Results

Lecture 56 The Poster Boy Formula - Build Traffic, Backlinks & Valuable Relationships

Lecture 57 Student Q&A #1

Lecture 58 Student Q&A #2

Lecture 59 Local SEO: How to Rank Your Local Business in Google

Lecture 60 Assignment - SEO

Section 7: YouTube Marketing

Lecture 61 YouTube Marketing Overview

Lecture 62 How to Create a YouTube Channel (Personal or Brand)

Lecture 63 The Best YouTube Tool Ever Made

Lecture 64 How to Increase YouTube Subscribers by 400%

Lecture 65 YouTube Marketing - 3 Simple Strategies

Lecture 66 Video Gear - What I Use

Lecture 67 How To Record and Edit Your First YouTube Video

Lecture 68 How to Find Video Ideas with Competitor Analysis

Lecture 69 How To Find Video Ideas With Keyword Research

Lecture 70 How To Rank Videos Higher With YouTube SEO

Lecture 71 How to Add Custom Thumbnails To Get More Views

Lecture 72 How to Make Eye-Catching Thumbnails for FREE

Lecture 73 How to Make a YouTube Banner for Free

Lecture 74 How To Add YouTube Cards To Get More Views

Lecture 75 How to Add YouTube End Screens to Get More Views

Lecture 76 How to Use YouTube Comments to Get More Views

Lecture 77 How To Monetize Your YouTube Channel

Lecture 78 How to Use YouTube Analytics to Get More Views

Lecture 79 Assignment - YouTube Marketing

Section 8: Facebook Marketing

Lecture 80 Why Market Your Business on Facebook?

Lecture 81 Facebook Page Setup

Lecture 82 Facebook Icon & Cover Image

Lecture 83 Facebook - What to Post?

Lecture 84 8 Tactics To Get Your First Page Likes

Lecture 85 Secret Way to Boost Page Likes

Lecture 86 Facebook Competitions / Contests

Lecture 87 Facebook Groups

Lecture 88 Facebook Live

Lecture 89 Manage Multiple Facebook Pages

Lecture 90 Facebook Comments & Reviews

Lecture 91 Update: Facebook Reviews are Now Recommendations

Lecture 92 Facebook Insights

Lecture 93 Solved: What's the difference between like/follows, fans/followers?

Lecture 94 Assignment - Facebook Marketing

Section 9: Twitter Marketing

Lecture 95 Twitter Marketing - What You Will Learn?

Lecture 96 Twitter Profile Setup

Lecture 97 Twitter Accounts to Follow

Lecture 98 Twitter Profile Optimisation

Lecture 99 Twitter Features

Lecture 100 Twitter - What to Post?

Lecture 101 Twitter Followers

Lecture 102 Twitter Hashtags

Lecture 103 Twitter Polls

Lecture 104 Pinned Tweets

Lecture 105 Twitter Customer Acquisition

Lecture 106 Twitter @Mention Influencers

Lecture 107 Twitter on Your Website

Lecture 108 Twitter Analytics

Lecture 109 Assignment - Twitter Marketing

Section 10: Quora Marketing

Lecture 110 Why Market Your Business on Quora?

Lecture 111 Quora Marketing Strategy

Lecture 112 Quora Account Setup

Lecture 113 Quora Account Optimisation

Lecture 114 Build a List of Questions to Answer

Lecture 115 Solved: Why is Quora hiding the question stats field?

Lecture 116 Format Your Answers for Maximum Clicks

Lecture 117 Quora Promotion

Lecture 118 Find Blog Post Ideas with Quora

Lecture 119 Quora Business Page Setup

Lecture 120 Quora Analytics

Lecture 121 Assignment - Quora Marketing

Section 11: Google AdWords / Ads

Lecture 122 Why Market Your Business with Google Ads?

Lecture 123 How Google Ads Works

Lecture 124 Analyze Your PPC Competition

Lecture 125 Google Ads Account Setup

Lecture 126 Select the Right Campaign Type

Lecture 127 Target Your Audience

Lecture 128 Determine Bids & Budgets

Lecture 129 Advanced Campaign Settings

Lecture 130 Choose Profitable Keywords

Lecture 131 Write Ads That Grab Attention

Lecture 132 Assignment - Google Ads

Section 12: Google Analytics

Lecture 133 Introduction

Lecture 134 Google Analytics Glossary - Top 50 Terms

Lecture 135 Google Analytics Overview

Lecture 136 Google Analytics Demo Account

Lecture 137 How to Set Up Google Analytics & Install the Tracking Code On Your Website

Lecture 138 Update: How to Setup & Install Google Analytics 4 + Workaround

Lecture 139 How Google Analytics Works

Lecture 140 How to Add Backup Views

Lecture 141 How to Add Filters to Reporting Views

Lecture 142 How to Set Up Goals in Google Analytics

Lecture 143 How to Set Up Ecommerce Tracking in Google Analytics

Lecture 144 Main Tools for Analysis

Lecture 145 How to Analyse Real Time Reports

Lecture 146 How to Analyze Audience Reports

Lecture 147 How to Analyze Acquisition Reports

Lecture 148 How to Analyze Behaviour Reports

Lecture 149 How to Analyse with Segments

Lecture 150 How to Track Marketing Campaigns with Campaign Tagging

Lecture 151 Campaign Tagging Example

Lecture 152 How to Use Benchmarking Reports to Grow a Business

Lecture 153 How to Set Up Custom Dashboards for In-Depth Analysis

Lecture 154 How to Set Up Event Tracking in Google Analytics

Lecture 155 Goal Value: Rule of Thumb for Assigning Dollar Amounts

Lecture 156 How to Set Up Custom Alerts For Traffic Spikes/Drops

Lecture 157 How to Remove Spam Traffic from Google Analytics

Lecture 158 Use Machine Learning to Understand Your Data (Analytics Intelligence)

Lecture 159 How to Manage Multiple Google Analytics Accounts

Lecture 160 How to Link Google Adwords to Google Analytics

Lecture 161 Assignment - Google Analytics

Section 13: Instagram Marketing

Lecture 162 Instagram Business Account Setup

Lecture 163 Follow These Instagram Accounts

Lecture 164 Instagram Profile Image

Lecture 165 Instagram Bio

Lecture 166 Instagram Content Creation

Lecture 167 Instagram Reposting

Lecture 168 Instagram Followers Hack

Lecture 169 Instagram Hashtags

Lecture 170 Instagram Stories

Lecture 171 Instagram @Mention Influencers

Lecture 172 Instagram Spam

Lecture 173 Instagram Analytics

Lecture 174 Shopping on Instagram (New Feature)

Lecture 175 Next Steps

Section 14: Pinterest Marketing

Lecture 176 Why Market Your Business on Pinterest?

Lecture 177 Pinterest Account Setup

Lecture 178 Pinterest Accounts to Follow

Lecture 179 Pinterest Account Optimisation

Lecture 180 Pinterest Account Verification

Lecture 181 Pinterest Boards

Lecture 182 Pinterest Followers

Lecture 183 Pinterest Chrome Extension (Free)

Lecture 184 Pinterest Graphics

Lecture 185 Next Steps

Section 15: LinkedIn Marketing

Lecture 186 Linkedin Account Setup & Optimisation

Lecture 187 Linkedin Connections Hack

Lecture 188 Linkedin InMail Hack

Lecture 189 Linkedin Viral Posts

Lecture 190 Linkedin Blog Traffic

Lecture 191 Linkedin Groups

Lecture 192 Linkedin Company Page Setup

Lecture 193 Linkedin Ad Credits ($50 Free)

Lecture 194 Next Steps

Section 16: Facebook Ads

Lecture 195 7 Keys to Facebook Advertising Success

Lecture 196 Facebook Success Stories

Lecture 197 How to Set Up An Advertising Account

Lecture 198 Boost Posts vs. Ads Create Tool vs. Power Editor - Updated

Lecture 199 Key Ad Policies (Facebook & Instagram)

Lecture 200 Facebook Ad Structure

Lecture 201 Create Your First Ad - Choose a Campaign Objective

Lecture 202 Targeting by Location & Demographics

Lecture 203 Targeting By Interests

Lecture 204 Targeting By Behaviours & Connection

Lecture 205 Ad Placements

Lecture 206 Budgets

Lecture 207 Ad Creative

Lecture 208 Tips to Write a Winning Ad

Lecture 209 Place Ad Order

Lecture 210 Key Advertising Terms

Lecture 211 Ad Reporting

Lecture 212 How to View Your Billing Summary

Lecture 213 Facebook Pixel

Lecture 214 How to Install the Facebook Pixel for Apps

Lecture 215 Website Custom Audiences

Lecture 216 Email List Custom Audience

Lecture 217 Page Engagement Custom Audiences

Lecture 218 Video Views Custom Audience

Lecture 219 Lookalike Audiences

Lecture 220 Page Likes With Custom Audiences

Lecture 221 Video Ads

Lecture 222 Lead Ads

Lecture 223 Instagram Ads

Lecture 224 Dynamic Ads For Ecommerce

Lecture 225 Collection Ads for Ecommerce

Lecture 226 Canvas Ads

Lecture 227 Offer Claim Ads

Lecture 228 Local Awareness Ads - Updated

Lecture 229 Event Response Ads

Lecture 230 Power Editor

Lecture 231 Easy Split Testing with Power Editor

Lecture 232 Bulk Manage with Power Editor

Lecture 233 Business Manager

Lecture 234 Solved: Do I need to use Business Manager?

Lecture 235 Business Manager - Roles & Permissions

Lecture 236 Custom Conversions and Standard Events

Lecture 237 Facebook Marketing Partners (FMP's)

Lecture 238 How to Start a Facebook Ads Business

Lecture 239 Next Steps

Section 17: App Marketing

Lecture 240 App Store Market Research

Lecture 241 43 Ways To Promote Your App

Lecture 242 Facebook Ads : App Install & Enggagement Ads

Lecture 243 Google Ads : App Install & Engagement Ads

Section 18: Old Content

Lecture 244 Access Old Content

Section 19: Conclusion

Lecture 245 You've Done It! …12 Key Takeaways from This Course

Lecture 246 How to Get Your Certificate of Completion

Lecture 247 BONUS Lecture

Pre launch business owners who don't know where to get started,Website owners who are struggling to get traffic and sales,Anyone looking to add highly paid skills to their CV