The Compact Guide To Tech Product Marketing

A Mini Masterclass Simplifying Tech Product Marketing Essentials For All Levels With The Ultimate PMM Toolkit

What you'll learn

Understand what marketing is and why we need it in tech

Define product marketing and its position in a high tech company

Frame the product workflow and identify relevant stakeholders

Find the resources to create product marketing value

State the responsibilities of a product marketing manager

Conduct market research & competitive analysis

Classify market segmentation, customer profiles, and Jobs To Be Done

Define product positioning & messaging

Formulate high-level GTM strategy

Apply sales & customer success enablement program

Master pricing principles

Strategize product marketing content

Contribute product feature suggestions

Comprehend product communication

Help optimize the product user journey

Resolve common product marketing disputes

Distinguish between B2B & B2C tech product marketing

Identify the key traits of an outstanding product marketing manager

Come prepared for the PMM hiring process in high-tech

Introduce product marketing to peers effectively to enhance work collaboration

Requirements

No marketing experience is needed, just a minimum familiarity with the high-tech field. You'll learn the ABCs of product marketing and get customizable slides, templates, and worksheets with real-world examples tailored for tech product marketing professionals.

Description

Welcome to "The Compact Guide To Tech Product Marketing"!I'm Efrat Shalem, an Impact entrepreneur and a seasoned marketing and product specialist with a decade of experience in high-tech. Throughout this course, you'll gain insights from my professional journey, learn the secrets of the trade, and equip yourself with tools that have proven to be game-changers in the world of tech product marketing.Whether you're a budding tech product marketer, a tech PMM seeking to enhance your workflow, someone wishing to introduce the PMM role to a high-tech team, or a tech business leader contemplating a hire - this course is designed for you, and at the end of it, you’ll get The Ultimate Tech Product Marketing Toolkit for FREE - where  80+ meticulously crafted, customizable slides, templates, and worksheets will be available to download and modify according to your professional needs!In this comprehensive course, you'll embark on a deep exploration of the dynamic realm of Tech Product Marketing. We'll start with a solid foundation, understanding what Tech Marketing and Tech Product Marketing truly entail. Then, we'll dive into real-world applications with a detailed overview of tech PMM responsibilities, from Market Research to Sales Enablement. Next, we'll tackle common disputes in the field, addressing Pricing, Content Development, and more, and offer practical solutions. Then, we'll define the role of B2B and B2C Tech Product Marketing Managers and the essential traits they possess. Finally, we'll wrap it up with vital insights to guide you on your exciting product marketing path.Unmatched Course AdvantagesThe most comprehensive yet compact tech product marketing-focused online course Instructor with a decade of marketing, product management, and entrepreneurship experience in high-techReal-world examples and insights from the B2B and B2C tech industriesReal-life PMM job interview assignments from leading tech companies'The Ultimate PMM Toolkit': a treasure trove of 80+ meticulously crafted, customizable slides, templates, and worksheets tailored for tech product marketing professionalsDive in to uncover the essence of product marketing and its pivotal role in high-tech and learn how to make a mark in this dynamic field. Let's embark on this transformative journey together!

Overview

Section 1: Tech Marketing & Product Marketing Introduction

Lecture 1 Welcome & Course Overview

Lecture 2 What Is Tech Marketing

Lecture 3 What Is Tech Product Marketing

Section 2: Tech Product Marketing In Practice

Lecture 4 Tech PMM Responsibilities Overview

Lecture 5 Market Research & Competitive Analysis

Lecture 6 Market Segmentation, Customer Profiles & Jobs To Be Done

Lecture 7 Product Positioning & Messaging

Lecture 8 Go-To-Market Strategy

Lecture 9 Sales & Customer Success Enablement

Section 3: Solutions to Common Disputes

Lecture 10 Pricing

Lecture 11 Content Development

Lecture 12 Product Feature Suggestions

Lecture 13 Product User Journey Optimization

Lecture 14 Product Communication

Section 4: Tech Product Marketing Managers

Lecture 15 B2B & B2C Tech Product Marketing

Lecture 16 Tech PMM Hiring Process & Career Advancement

Section 5: Tech Product Marketing Summary

Lecture 17 Final Words

Lecture 18 Bonus Lecture

An aspiring tech PMM pondering if the role is right for you and want to quickly learn the essentials.,A tech PMM looking to streamline your workflow, resolve common disputes, and use clear, practical, and customizable product marketing templates and sheets.,A tech PMM needing to introduce the role to your teammates and enhance work collaboration with impactful and concise presentation templates.,A tech business leader aiming to understand the PMM role swiftly before making a hiring decision.