The Buyer'S & Merchandiser'S Guide To Retail

Understanding the Retail Cycle From Purchase Orders to Loyal Customers

What you'll learn

Understand the flow of merchandise and its associated data as it traverses through the retail enterprise

Learn the key industry-specific terms related to merchandise supply chain, technology and marketing

Review visual merchandising concepts and their impact on the customer experience

Gain an understanding of the cross-functional coordination required to achieve right product, right place, right time, right price

Discuss the latest industry trends such as omni-channel sales, artificial intelligence, and personalization

Explore buyer's and merchandiser's perspectives on e-commerce and omni-channel selling

Requirements

No retail experience required, just bring a desire to learn

Also see optional companion course "Retail Math: Understanding the Numbers that Drive Success"

Description

Dive into the dynamic world of retail with "The Buyer’s and Merchandiser’s Guide to Retail," a practical course designed to teach the retail cycle from start to finish. Whether you're a budding buyer, an aspiring merchandiser, or a business owner eager to enhance your operation, this course offers valuable insights into the intricate processes that drive successful retailing, from an instructor who has lived these topics at multiple national retailers.Understand the Complete Retail Cycle: From initial purchase orders to developing lasting relationships with satisfied customers, grasp each stage of the cycle with in-depth tutorials and real-world applications.Learn Key Concepts in Buying and Merchandising: Learn how products are selected as part of an assortment, and optimize product placement to maximize sales and customer interest.Harness Cutting-Edge Retail Technologies: Stay ahead of the curve by understanding how modern technologies and digital tools are revolutionizing the shopper's experience.Drive Customer Loyalty: Discover the secrets to not just attracting customers, but turning them into repeat buyers through loyalty programs and excellent service.Reveal the Power of Omni-Channel: learn how an integrated, multi-channel sales strategy drives competitive advantage and customer retention.The lectures are 5-15 minutes each, contain colorful illustrations, and are taught by an instructor who uses real-life examples, years of experience, and a friendly, approachable style that makes learning fun and easy. 

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Learning Objectives

Section 2: Where It All Begins: Merchandise

Lecture 3 The Purchasing Cycle

Lecture 4 Assortment Planning, Allocation & Replenishment

Lecture 5 A Math Refresher

Section 3: How It Gets from Point A to Point B

Lecture 6 The Supply Chain

Lecture 7 Value Added Services

Section 4: The Role of Technology

Lecture 8 How Technology Supports Buying & Merchandising

Lecture 9 Customer Facing Technology

Lecture 10 What is Artificial Intelligence & How Is It Impacting Retail?

Section 5: The Art of Selling

Lecture 11 Visual Merchandising & Store Layout

Lecture 12 Loyalty Programs & Customer Retention

Section 6: The Unique Challenges of E-Commerce

Lecture 13 Beyond the Four Walls

Lecture 14 What Every Buyer Should Know About Omni-Channel Retail

Section 7: Conclusion

Lecture 15 Closing Thoughts

Buyers, merchandisers, assistant buyers, planning & allocations analysts,Retail project managers who want to understand the full retail cycle,Early career and aspiring retail professionals who want a better understanding of how products reach consumers,Students who are considering a career in retail and want to understand the possible career paths,Accomplished retail professionals who are curious about current trends in technology & supply chain networks