The Big Course About Matomo Analytics

Get to know the most popular Digital Analytics Free software.

What you'll learn

To be autonomous in using the Matomo Analytics User Interface

To understand how the adminsitration user interface of Matomo is working

To be able to use the main features of Matomo Analytics

To be able to deploy a data collection process with Matomo

Requirements

To have an internet connection and a computer.

Having an access to Matomo, if you don't, you can always use the demo site of Matomo.

Some knowledge in marketing and web development is a plus

Description

Matomo Analytics is a powerful, open-source web analytics platform that allows users to track and analyze website traffic, user behavior, and more. In this course, you will learn everything you need to know about how to effectively use Matomo to gain insights into your website's performance and improve your digital marketing strategies.Throughout the course, you will explore the key features and capabilities of Matomo Analytics, including its customizable dashboards, detailed reports, and real-time analytics. You will learn how to set up and configure Matomo on your website, as well as how to track various metrics, such as pageviews, bounce rates, and conversion rates.In addition to these technical skills, the course will also cover important concepts and best practices in web analytics, such as setting goals and objectives, measuring ROI, and optimizing user experience. You will gain a deep understanding of how to use Matomo Analytics to inform and improve your digital marketing strategies, whether you are looking to increase traffic, improve engagement, or drive conversions.By the end of the course, you will be able to confidently use Matomo Analytics to monitor your website's performance, identify areas for improvement, and make data-driven decisions to achieve your digital marketing goals. Whether you are a business owner, marketer, or web developer, this course is essential for anyone looking to gain a competitive edge in the online world.

Overview

Section 1: An introduction to the big course about Matomo Analytics

Lecture 1 Welcoming participants

Section 2: An introduction to web analytics

Lecture 2 An introduction to web analytics video

Lecture 3 What is web analytics?

Lecture 4 What is the purpose of web analytics?

Lecture 5 Quantitative analysis solutions

Lecture 6 Qualitative analysis solutions

Lecture 7 Competitive analysis solutions

Lecture 8 The market of quantitative audience analysis solutions

Lecture 9 Understand how a quantitative audience analysis solution works

Lecture 10 How to collect data in a database?

Lecture 11 Understanding privacy in audience analysis

Section 3: The ethics of Free Software

Lecture 12 The ethics of Free software video

Lecture 13 What is Matomo?

Lecture 14 Open Source vs. Free Software: What's the Difference?

Lecture 15 Understanding the GPLv3 License

Lecture 16 The Story of Matomo

Lecture 17 Matomo's Mission

Lecture 18 Why should you choose Free Software?

Lecture 19 Matomo's Open Source Competitors

Lecture 20 Matomo and privacy

Lecture 21 Some business models with Matomo

Lecture 22 Contribute to the development of Matomo

Lecture 23 How do I get trained about MatomoAnalytics?

Section 4: The installation of Matomo

Lecture 24 How to install Matomo? Video example

Lecture 25 Installing Matomo on your own server

Lecture 26 Requirements

Lecture 27 The installation of Matomo

Lecture 28 Understanding the configuration file

Lecture 29 Install Matomo via the Matomo cloud

Lecture 30 Install Matomo via your service provider/IT department

Lecture 31 Install Matomo via Docker

Lecture 32 Install Matomo via the specific plugin for WordPress

Lecture 33 The Matomo console

Lecture 34 The integrations of Matomo

Section 5: Defining and implementing a measurement plan

Lecture 35 Measurement plan definition video

Lecture 36 Define a measurement plan

Lecture 37 Stakeholders

Lecture 38 The different stages of the measurement plan

Lecture 39 Step 1: Identify and understand

Lecture 40 Step 2: Define the performance measurement strategy

Lecture 41 Step 3: Implement the measurement plan

Section 6: Understanding the Matomo user interface

Lecture 42 Guided tour video

Lecture 43 Guided tour of Matomo

Lecture 44 Personal

Lecture 45 The Tag Manager

Lecture 46 The administration area

Lecture 47 The help area

Lecture 48 Disconnect

Lecture 49 The search bar

Lecture 50 The list of sites

Lecture 51 The calendar

Lecture 52 The Segments

Lecture 53 Dashboard

Lecture 54 Zen Mode

Lecture 55 Keyboard Shortcuts

Lecture 56 Types of Reports

Lecture 57 Dashboards

Lecture 58 Visitors

Lecture 59 Behavior

Lecture 60 Acquisition

Lecture 61 Goals

Lecture 62 Marketplace

Lecture 63 Configure Matomo in detail in the administration area

Lecture 64 Privacy

Lecture 65 Websites

Lecture 66 Platform

Lecture 67 Diagnosis

Section 7: Advanced Features

Lecture 68 Zoom on the advanced features of Matomo

Lecture 69 Compare audiences using segments

Lecture 70 Segment video

Lecture 71 View your KPIs in one place thanks to dashboards

Lecture 72 Dashboard video

Lecture 73 Quantify visitor behaviour through events

Lecture 74 Events video

Lecture 75 Analyze performance through goals and funnels

Lecture 76 Goals video

Lecture 77 Refine your analysis with custom dimensions

Lecture 78 Custom dimensions video

Lecture 79 Analyze the impact of campaigns with URL tagging

Lecture 80 Matomo URL Builder video

Lecture 81 Detect performance gaps with custom alerts

Lecture 82 Custom alerts video

Lecture 83 Understand the sales performance of your site with e-commerce reports

Lecture 84 Ecommerce video

Lecture 85 Improve the time spent on the site with the HeartBeatTimer feature

Lecture 86 Heartbeat timer video

Lecture 87 Taking notes in Matomo with annotations

Lecture 88 Annotation video

Lecture 89 Analyze the performance of your content with content tracking

Lecture 90 Content tracking video

Lecture 91 Send your data to third parties while securing your instance with email reports

Lecture 92 Email report feature video

Lecture 93 Measure the number of people on your site with the user ID

Lecture 94 User id video

Section 8: Community plugins

Lecture 95 Community plugins video

Lecture 96 Introduction to community plugins

Lecture 97 Community plugins related to the tracking code

Lecture 98 Community plugins related to the general configuration

Lecture 99 Community plugins for data visualization

Lecture 100 Community plugins related to user preferences

Lecture 101 Community plugins for reporting

Lecture 102 Community plugins for widget creation

Lecture 103 Community plugins related to development

Lecture 104 Community plugins related to APIs

Lecture 105 Community plugins for diagnostics

Lecture 106 Community plugins related to the console

Section 9: Premium Features

Lecture 107 An introduction to premium features video

Lecture 108 An introduction to premium features

Lecture 109 Custom reports video

Lecture 110 Custom Reports

Lecture 111 White label video

Lecture 112 White Label

Lecture 113 Advertising conversion export video

Lecture 114 Advertising Conversion Export

Lecture 115 SEO Web Vitals video

Lecture 116 SEO Web Vitals

Lecture 117 Media Analytics video

Lecture 118 Media Analytics

Lecture 119 Heatmap & session recording video

Lecture 120 Heatmap & Session Recording

Lecture 121 Cohorts video

Lecture 122 Cohorts

Lecture 123 Login SAML video

Lecture 124 SAML

Lecture 125 Search Engine Keywords Performance video

Lecture 126 Search Engine Keywords Performance

Lecture 127 Funnels video

Lecture 128 Funnels

Lecture 129 Activity log video

Lecture 130 Activity Log

Lecture 131 A/B Testing video

Lecture 132 A/B Testing

Lecture 133 Roll-up video

Lecture 134 Roll-Up Reporting

Lecture 135 Form Analytics video

Lecture 136 Form Analytics

Lecture 137 Users flow video

Lecture 138 Users Flow

Lecture 139 Attribution video

Lecture 140 Multi Channel Conversion Attribution

Lecture 141 WooCommerce Analytics

Lecture 142 WooCommerce Analytics

Section 10: Creating Your Own Plugins for Matomo

Lecture 143 Plugin development video

Lecture 144 Introduction to plugin development in Matomo

Lecture 145 Setting up our development environment

Lecture 146 The specifications

Lecture 147 Example of specifications for creating a plugin for Matomo

Lecture 148 Concrete realization of a plugin

Lecture 149 Indexing a plugin to the marketplace

Lecture 150 Create a simple widget for Matomo

Lecture 151 Manage Matomo configuration with a plugin

Lecture 152 Creating a theme in Matomo

Section 11: APIs

Lecture 153 The Matomo APIs

Lecture 154 Tracking API

Lecture 155 Tracking API

Lecture 156 Reporting API

Lecture 157 Reporting API

Section 12: Business Intelligence

Lecture 158 Business intelligence video

Lecture 159 Exporting data from Matomo

Lecture 160 Exporting data from the Matomo API

Lecture 161 Exporting data from the Matomo database

Lecture 162 Integration with Business Intelligence Solutions

Lecture 163 Google Looker Studio

Lecture 164 Sending Data to Privacy-Respecting Platforms (e.g., Libre Office Calc)

Web developers who would like to understand how to send data to Matomo.,Marketing profiles who would like to understand how Matomo differ from any other web analytics platforms,System administrators who would like to understand how end users are using this application,Communication profiles who would like to master the user interface in order to take better decisions,Stakeholders who would like to know how Matomo can impact their business.