Strategic Marketing Plan (English)

learn how to create a strategic marketing plan from scratch till reporting to the high management and implementation

What you'll learn

How to create Strategic Marketing plan

How to think like a prof marketers

How to analyze your competitors

Smart way to use marketing budget

How to report marketing plan to high management

Creating SWOT & TOWS Matrix

ANSOF Matrix

Requirements

Just marketing fundamentals , we'll start from the basics

Description

In this course, you will learn how to start a comprehensive strategic marketing plan, whether for products or companies. Different marketing goals and objectives emerge, as they differ based on the goals. They can be built to increase sales or increase awareness of the identity, whether the company’s identity or the product’s identity, and thus goals can be to increase market share. We will go through all of this from the beginning.Training course will include below topics:- How to determine the goal of the plan.- The concept of MICRO & MACRO Environmental Scanning (How to scan the market around you (internal & External)- Understanding competition (Analyzing competitors /  Types of competitors Direct or Indirect competitors or back-to-back)- How to divide the market in segmentation and hit the right segment to your business.- How to distinguish your company or product from the competing company or product- Knowing how the company or product is positioned in the market among competitors and positioned in the customer's mind- Knowing more about SWOT and TOWS Matrixes.- The basics of Marketing Mix from the beginning of the 4Ps until it developed into 7Ps- The difference between marketing channels and marketing tools that many marketers confuse- Action Plan and distributing work to the work team- Entering the world of advertising and knowing the use of advertising and the use of public relations and which is better in terms of timing- Creating the Annual Marketing Budget and its optimal use by focusing on the channels appropriate for the target segment- Marketing Research ( Types and when to use each type) What & When !!- Ansoff Matrix- Some necessary information that must be known if you want to be a professional marketer or to enter Marketing world and be qualified to be a marketing manager or regional marketing manager

Overview

Section 1: Introduction

Lecture 1 Marketing plan templet

Section 2: #3_Objectives & Market Scanning

Lecture 2 Objectives & Market Scanning

Section 3: #4_Marketing Tools & Marketing Channels

Lecture 3 Marketing Tools & Channels

Section 4: #5_Marketing Mix

Lecture 4 Marketing Mix

Section 5: #6_SWOT & TOWS

Lecture 5 SWOT & TOWS

Section 6: #7_STDP

Lecture 6 Segmentation / Targeting / Differentiation / Positioning

Section 7: #8_Competitor analysis

Lecture 7 Competitor analysis

Section 8: #9_Action plan

Lecture 8 Action plan

Section 9: #10_Budgetting

Lecture 9 Budgetting

Section 10: #11_Quick info

Lecture 10 ANSOF Matrix & Marketing Research

Beginners and intermediate in marketing field