Strategic Marketing Management

Acquire Market-driven and Market Driving Strategies for Competitive Advantage and Business Success

What you'll learn

Acquire Ability to Conduct S. W. O. T Analysis of Marketing Environment

Develop Critical Skills for Excellent Customer Service Delivery

Understand Ethical and Legal Issues in Strategic Marketing Communication

Master Market-driven and Market Driving Strategies for Competitive Advantage

Develop Insight on International Marketing

Requirements

None

Description

This course deals on how to make a success of the marketing effort by examining those issues and strategies that can give the company competitive advantage.In it, you will acquire ability to conduct SWOT analysis of marketing environment, develop critical skills for excellent customer service delivery, understand ethical and legal issues in strategic marketing communication, master market-driven and market driving strategies for competitive advantage, and develop insight into international marketing. You will learn several factors that make up the marketing environment and their roles, identify the Strengths, Weaknesses, Opportunities, and Threats of each of the factorsHaven understood the meaning of customer service, you will be able to correctly interpret targets and performance objectives. You learn how to manage customers and gain ability for preventing and/or managing customer service failuresYou will understand the meaning of and identify marketing communication goals. You will understand the rudiments of marketing communications and its associated concepts. You will learn how how marketing communications messages are developed and their uses. You will understand the legal and ethical issues in messages dissemination; you will learn the need for legal and ethical controls by approved institutions.You will understand what makes up Information Communication Technology, know and be able to explain Networking Terminologies, know the roles ICT can play in Information Management, understand the key roles ICT can and plays in modern marketingFinally, you learn the concepts of international marketing, and understand the factors that determine why a company decides to go into international marketing, you will understand the processes and requirements for going into international marketing, understand the methods used for marketing and selling across international borders.

Overview

Section 1: Introduction

Lecture 1 Course Introduction

Lecture 2 Marketing Management

Section 2: Critical Skills for Effective Customers Service Delivery

Lecture 3 SWOT Analysis of Marketing Environment I

Lecture 4 SWOT Analysis of Marketing Environment II

Lecture 5 Critical Skills for Effective Customer Delivery I

Lecture 6 Critical Skills for Effective Customer Delivery II

Lecture 7 Critical Skills for Effective Customer Delivery III

Section 3: Ethical and Legal Issues in Strategic Marketing Communications

Lecture 8 Ethical and Legal Issues in Strategic Marketing

Lecture 9 Strategic Marketing Communication

Lecture 10 Strategic Marketing Communications II

Section 4: International Marketing Fundamentals

Lecture 11 Networking in Marketing Operations

Lecture 12 International Marketing II

Lecture 13 International Market Planning

Lecture 14 Product Entry Strategy

Section 5: International Marketing

Lecture 15 Product Branding

Lecture 16 Managing Product Lifecyle

Lecture 17 Managing the Customers

Lecture 18 Reducing Customer Defections

Marketing Professionals,Bankers and Financial Services Personnel,Corporate Executives and Managers,Sales Representatives and Managers,Digital Marketers,Entrepreneurs and business owners etc.