Startup Product Management | Learn Product Management

Learn what it takes to be a Startup & Scale-up Product Manager and acquire skills that will take you well beyond that!

What you'll learn

Comprehensively understand the role of Product Management in businesses of all sizes

Unlock 30 valuable skills that will allow you to differentiate yourself as a Product Manager & beyond

Develop a growth mindset that allows you to take on any product development challenge

Master the end-to-end product development process and understand what is expected of you as a Product Manager in the process

Understand how product management differs in startups and scale-ups as compared to corporate environments

Become a commercially successful product manager by finding the right KPIs to measure in any business

Understand how digital products are made and how Product Managers shape them

How to set goals and prioritise resources to maximise ROI

How to create a Product Roadmap that can be used in a rapidly changing environment

The key components of a Product Requirements Document (PRD)

How to manage scope in the development process

An alternative approach to customer personas

Manage the risk associated with Minimum Viable Products (MVP)

How to build a Go-to-Market Strategy in order to launch a product

A/B testing

Dive into APIs and the basics of software architecture

How to engage stakeholders effectively

How to best partner with a CEO in a startup & beyond

How to use design frameworks and how to find the best framework for your purpose

Product Strategy & Product Growth Strategy

Product-led Growth

Problem solving as a Product Manager

Requirements

No prior experience necessary

Description

A brand new course in 2023 about Product Management on Udemy! This course is a comprehensive and complete guide to Product Management, where you will learn everything, ranging from the '101' kind of things, all the way to Product Strategy and Product Growth Strategy. Learn all the needed skills that land you your dream product manager job!As you progress through this course, you will unlock 30 valuable skills in your product manager toolbox that you can apply to create incredible value in your business. This course is designed to cut through the fluff and nonsense, and takes a unique approach that is concise, to-the-point and full of real-world examples.We won't waste our time on frameworks that you will never use, instead we'll simplify everything down as much as possible and using frameworks only when essential. The best product managers solve problems, and find the right tool for each problem depending on the circumstances. And that is exactly the approach we will take in this course.Quite importantly, this course is focused on developing your product mindset and shaping your commercial sense so you can deliver with maximum impact.Meet your instructor - Asher SaeedI designed this course based on two decades of experience building businesses and managing products in high growth businesses. This course has a special focus on Product Management in Startups and Scaleups however, everything you learn can be applied in any product role in any size of business! My experience includes leading American and Australian technology businesses such as: Trilogy Automotive, hipages Group, Hey You, Autotrader, Whizz and CarExpert.  I have a passion for Product Management and have mentored several aspiring Product Managers, helping them land their first role in product.

Overview

Section 1: PM101 - Introduction to Product Management

Lecture 1 What is Product Management?

Lecture 2 The role of Product Management in startups & beyond

Lecture 3 Key differences between Product Management in startups vs. large companies

Section 2: The Reality of Startups & Scaleups

Lecture 4 Hyper focus on customers

Lecture 5 Resourcing, growth potential and the decision making process

Section 3: Product Research & Discovery

Lecture 6 Customer needs and painpoints

Lecture 7 The business of ideas

Lecture 8 Customer personas

Section 4: Product Planning & Roadmapping

Lecture 9 Setting Goals and Objectives

Lecture 10 Resourcing, Prioritisation and introduction to Roadmaps

Lecture 11 Deep-dive into Roadmaps

Section 5: Product Development

Lecture 12 Product Development Process

Lecture 13 The Components of the Product Development Process

Lecture 14 Managing Requirements and Scope

Lecture 15 Minimum Viable Product

Lecture 16 Stakeholder Engagement

Section 6: Go-to-market Strategy

Lecture 17 Planning for launch

Lecture 18 Product Marketing

Section 7: Tools & Technology

Lecture 19 The Product Manager toolset

Lecture 20 Technology & Engineering

Section 8: The 3 dilemmas of Product Management

Lecture 21 No? Yes? Why?

Section 9: Product & The CEO

Lecture 22 The relationship between CEO and Product Management

Lecture 23 Best practices for partnering with the CEO

Section 10: The Growth Model

Lecture 24 Growth and the AA Pirate Metrics

Lecture 25 The RRR Pirate Metrics

Section 11: Discovery & Design Frameworks

Lecture 26 A deep-dive into design frameworks

Section 12: Product Strategy & Growth

Lecture 27 Understanding Strategy & Product Growth

Lecture 28 Product-led Growth

Lecture 29 Unit Economics

Section 13: Interactive Exercises

Lecture 30 Hypothesis development exercise. Diagnose a problem and build a hypothesis.

Anyone looking to become a Product Manager,Existing Product Managers looking to upskill themselves or become a Product Manager in a startup,Anyone who wants to work better with Product Management,Anyone looking to build a digital product