Social Media Marketing Mastery - Facebook Ads Manager

Unleash the Power of Social Media Marketing - Be equipped to pursue Meta certification as a Digital Marketing Associate

What you'll learn

Structure campaigns in Facebook - Meta Ads Manager

Build an ad that aligns with your marketing objectives and target it to your intended audience

Set a budget, placement, and schedule for your ads in Meta Ads Manager

Social Media Marketing And Meta Advertising

Master the core features and strategies for successful ad campaigns.

Set SMART goals, define KPIs, and create impactful marketing plans.

Identify and reach your ideal audience with precision

Learn to create guidelines for a consistent and positive brand presence

Will be able to pursue certification as a Digital Marketing Associate from Meta

Requirements

basic internet navigation skills

Having a Facebook or Instagram account

be eager to learn social media marketing

Description

Hi, Welcome to the comprehensive "Social Media Marketing Mastery - Facebook Ads Manager" course, where we lay the groundwork for mastering the dynamic world of social media marketing. Whether you're a beginner or have some experience, this course is designed to equip you with essential skills and knowledge to elevate your social media marketing efforts.Course Highlights:This course covers the fundamentals of social media marketing, offering insights into its core features, the diverse landscape of social media especially Facebook and Instagram, and the crucial factors in selecting the right ad placements for your specific needs. We guide you through setting goals, understanding success metrics, and identifying your target audience.Key Features:Master the core features and strategies for successful ad campaigns.Set SMART goals, identify key performance indicators (KPIs), and create impactful marketing plans.Identify and reach your ideal audience with precision.Learn to create guidelines for a consistent and positive brand presenceLearn new concepts from industry expertsGain a foundational understanding of a subject or toolDevelop job-relevant skills with hands-on projectsGain a comprehensive understanding of traditional, digital, and social media marketing landscapes.Be equipped to pursue certification as a Digital Marketing Associate from Meta.Understand the functions and roles of major social media platforms in marketing.Define your target audience and map their customer journey.Join us on this exciting journey to master Facebook Ad Manager and enhance your social media marketing skills. By the end of this course, you'll be well-prepared to navigate the ever-evolving landscape of social media and make your marketing efforts stand out. Enroll now and start your journey towards social media marketing success!

Overview

Section 1: Career In Social Media Marketing

Lecture 1 Careers in Digital Marketing

Section 2: Ad Manager And Campaign Structure

Lecture 2 Section Overview

Lecture 3 Tools to Advertise on facebook

Lecture 4 Ad Placements

Lecture 5 The Facebook Ad Auction

Lecture 6 Campaign Structure

Lecture 7 Set Up Your Ad Account

Lecture 8 How to Navigate Ads Manager

Lecture 9 Section Conclusion

Section 3: Campaign Objective And Set Budget For Business Goal

Lecture 10 Campaign Objective and Budget Overview

Lecture 11 Set a Campaign Objective

Lecture 12 Campaign Examples

Lecture 13 Determine Your Campaign Budget

Lecture 14 Set a Budget in Ads Manager

Lecture 15 Campaign Bid Strategies

Lecture 16 Section Conclusion

Section 4: Choose Placement, Schedule and Audience in Ads Manager

Lecture 17 Section Overview

Lecture 18 Introduction to Audiences in Ads Manager

Lecture 19 The 3 Types of Audience

Lecture 20 Core Audiences

Lecture 21 Introduction To Facebook Pixel

Lecture 22 Custom Audiences

Lecture 23 Lookalike Audiences

Lecture 24 Choose Ad Placements in Ads Manager

Lecture 25 Optimization Spending Controls

Lecture 26 Schedule Your Ad Set

Lecture 27 Estimate Your Audience Reach

Lecture 28 Section Conclusion

Section 5: Create, Understand and Monitor Ads Campaign Result

Lecture 29 Section Overview

Lecture 30 Ad Formats

Lecture 31 Create Your Ads in Ads Manager

Lecture 32 Edit and Troubleshoot Your Campaign

Lecture 33 Understand Your Campaign Performance

Lecture 34 Analyze your Campaign Results

Lecture 35 Campaign Objective and Key Metrics

Lecture 36 Section Conclusion

Section 6: Full Rundown and Career Information

Lecture 37 Section Overview

Lecture 38 Campaign Brief Walk Through

Lecture 39 Campaign Creation Walk Through

Lecture 40 Course Overview

Lecture 41 Congratulations

No prior marketing experience is required. All you need is a basic understanding of internet navigation and a willingness to engage and connect on social media. While having a Facebook or Instagram account is beneficial, it's not mandatory.