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    Social Media Marketing - Content Marketing Masterclass 2023

    Posted By: ELK1nG
    Social Media Marketing - Content Marketing Masterclass 2023

    Social Media Marketing - Content Marketing Masterclass 2023
    Last updated 4/2020
    MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
    Language: English | Size: 9.96 GB | Duration: 18h 21m

    Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO

    What you'll learn

    You Will Understand How To Set Up A Simple Yet Powerful Marketing Strategy For Your Business Online

    Understand How Social Media Marketing Really Works For Your Business

    Build A Social Media Schedule And Plan So That You Carry Your Marketing Through To Its Desired Objective

    Understand The Social Media Platforms And How They Can Be Used

    Write Blogs And Articles That Get Viewers To Take Action

    Demonstrate That You Understand How Email Marketing Works

    Master The Basics Of Search Engine Optimisation

    Create A YouTube Marketing Channel And Learn How To Produce Film And Edit Marketing Videos

    Create A Professional Social Media Profile Image Using Just A Smartphone

    Understand How To Get Your Local And International Business Pages Found In Google Local Search And Google Search Using Powerful SEO Techniques

    Show A Knowledge Of The Buyer Journey And How To Use It To Get Sales In Your Business

    Master The Art Of Posting On Social Media Platforms

    Source And Store Social Media Posting Ideas So That You Always Have Something To Share

    Create A Social Media Marketing Post To A High Standard That Gets Engagement

    Understand The Power Of Social Media Communities And How Powerful They Can Be For Brand Building

    Requirements

    You Will Need A Basic Grasp Of How To Set Up A Social Media Account

    You Will Need Access To The Internet

    Description

    Social Media Marketing & Online Digital Marketing Strategy 2020 For BeginnersThis course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.*You Also Get Free Access To A Private But Very Popular Support Group!All the content in this course is fully up to date for 2020 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen!The Science Of Social Media MarketingDo you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?Do you want to learn tried and tested methods and the best practices for Social Media Marketing?Do you want to learn how to make all types of marketing skills, like creating blog posts, creating social posts, how to produce audio content and video content?Then this course is for you!Student Bonus:This course comes with FREE ACCESS to a Private Facebook Community where we share up to date information and tips for your social media marketing and where you can get support and advice!Master Social Media Marketing And Online Digital MarketingIn this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!Everything you need to create a powerful online marketing presence…You will learn what works and what does not work with online digital marketing and where to spend your time and effort.You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.This course does NOT cover paid advertising or podcasting. Topics Covered In This Course:Module 1 - Understanding Social Media MarketingThe Social Media Marketing MonsterFree vs Paid TrafficWhat Is MarketingWhat is MediaWhat is SocialLocal vs International Social Media MarketingModule 2 - Marketing As A Business PriorityMarketing As A Business PriorityThe Marketing CompanyFeast And FamineContinuous MarketingThe 80/20 PrincipleSales And MarketingModule 3 - Understanding The Buyer JourneyMeet BobThe Seven Steps To MarriageThe Buyer Journey - AIDAAttention ContentInterest ContentDesire ContentAction ContentModule 4 - Bob's World View MarketingUnderstanding World ViewsUnderstanding BobConfirming A World ViewThe Family KettleBob's World View ActivitiesModule 5 - Social Media Marketing And Search Engine Optimisation - SEOThe Truth About Social SignalsThe Problem With New WebsitesThe Snowball EffectThe Great DeceptionYour Website As Your Data CenterModule 6 - Social Media Marketing PlatformsFinding BobWhat Platform Should I Use?Business Or Personal Branding?Branding TipsCreating Your BiographyHousekeepingModule 7 - Posting On Social Media PlatformsThe Golden RulesCuration Vs CreationWhat Types Of Content Should I Create?Written ContentPhotography ContentInfographics ContentVideo ContentPodcast ContentAutomationModule 8 - Social Media Posting IdeasWhere Do I Get Posting Ideas From?Stupid QuestionsConversationsStories - The Power Of NarrativeIndustry NewsContent Capture SystemsRespecting Your AudienceModule 9 - Creating A Social Media PostTake Them To The MoviesHeadlinesBody TextUsing ImagesVideo PostsQuizzes And PollsLinksHashtagsModule 10 - Community Based MarketingThe Best Kept Secret In Social Media MarketingChoosing A NicheChoosing A PlatformGate KeepersCommunity RulesShared OwnershipStructuring Your CommunityVisiting Other CommunitiesModule 11 - Building A Social Media Marketing PlanWhy You Need A PlanYour Social Media ScheduleYour Content CalendarRealistic Time FramesResponsibilities And RolesSMART Goals For Your MarketingMarketing Mission StatementsModule 12 - Social Media Marketing Case StudiesMarketing MistakesTwitter Case StudiesFacebook Case StudiesLinkedIn Case StudiesYouTube Case StudiesPinterest Case StudiesInstagram Case StudiesModule 13 - Creating Social Media Images With Adobe Spark Introduction To Adobe Spark ToolsCreating A PostCreating A Post On A MobileAdobe Spark Activities To CompleteModule 14 - Creating Your Social Media Profile ImageIntroductionEquipment NeededUnderstanding Your CameraModule 15 - Lighting Your SubjectOffset Lighting Setup For PortraitsFront Lit Lighting For PortraitsSetting The ExposurePosing The FaceModule 16 - Editing Your Images With Snapseed On An iPhone Or SmartphoneEditing A Male PortraitFinishing A Male PortraitEditing A Female PortraitModule 17 - Blogging For Business - Copywriting For Blogs And ArticlesIdentifying Your Niche AudienceFinding Your Style As A WriterPreparation - Tracking Ideas For Your Blogs And ArticlesPage Setup And FormattingLinks And ActionsAdditional Content On The PageModule 18 - Blogging - Writing Your CopyAIDA CopywritingAttentionInterestDesireActionAdditional ThoughtsModule 19 - Email Marketing - Building Your Email ListEmail Marketing - Grasping The ConceptEmail Marketing Software - Choosing Your ProviderBuilding Your Email ListDifferent Ways To Get An Email Sign UpAsking For The EmailThe Magic Of PDF'sModule 20 - Using Your Email ListAn Email List Is For Selling Stuff Right?Email Marketing StylesModule 21 - Email CopywritingEmail Writing StylesEmail Copywriting Using AIDAEmail Spam Traps And PitfallsModule 22 - Email Analytics - Automation - MaintenanceEmail Analytics - What To MeasureEmail Automation - Understanding Its UsageUsing SurveysModule 23 - SEO And Local SEO - A Guide To Ranking Your Business In Google SearchIntroduction To Local SEOGoogle Search - Understanding How Local Search WorksModule 24 - Google Search And Your Position In Local SearchLocal SEO Ranking FactorsYour Local Ranking Factors - How They Impact Local SearchDomain Authority And Page AuthorityTrust FlowCheck Your Local SEO Ranking ScoresGoogle Local SearchModule 25 - Google My Business - A Strong Local SEO Ranking FactorGoogle My BusinessCleaning Up Old Google ListingsManaging Your Google My Business PageCreating A Google Review StrategyGoogle My Business - Support CommunityModule 26 - Building Up Reviews - Including Google Local ReviewsCitations Setting Up A NAP PageManaging Your CitationsModule 27 - Backlinks - Understand How They Improve SEOBack Linking - An IntroductionChecking The Quality Of Your Back LinksBuilding Back LinksSocial Media Business Pages As Back LinksModule 28 - On Site SEO - Improving Your Sites SEOContent Marketing As Part Of Your SEOCreating Your ContentModule 29 - Keyword Optimisation For Powerful SEOUnderstanding KeywordsKeyword StrategiesInserting Your Keywords On Your WebsiteModule 30 - Local Business Online MarketingMarketing A Local BusinessAdwords - An IntroductionSetting Up A Local SEO AgencyModule 31 - YouTube Channel Setup And SEOBuilding Your YouTube Landing PageYouTube SEO - The Importance Of TitlesYouTube SEO - The importance Of Your DescriptionsYouTube SEO - The importance Of TagsYouTube AnnotationsYouTube AnalyticsPublishing And Sharing Your VideosModule 32 - YouTube Video Launch StrategyThe Real Secret To A Successful YouTube Video LaunchEyes On The PrizeModule 33 - Mastering Audio Production For Video And PodcastingIntroduction To Mastering Audio ProductionTechnical Challenges You Will FaceChoosing Your MicrophonePositioning Your MicrophoneReducing EchoReducing Background NoiseThe Perfect StudioModule 34 - Mastering Video Lighting And Subject CompositionIntroduction To Mastering Video LightingCamera ChoicesLighting ChoicesComposition And PresentationWebcam And Smartphone Setup3 Light Setup For DSLRs And Camcorders5 Light Setup For DSLRs And CamcordersTeleprompter And Reference MonitorSetting An ExposureModule 35 - Green Screen Video ProductionIntroduction To Green Screen Video ProductionChroma KeyingLighting A BackdropXSplit Broadcaster - An IntroductionXSplit SettingsBuilding A PresentationScreen CaptureModule 36 - On Camera Presence - Getting Comfortable In Front Of A CameraIntroduction To On Camera PresenceWhy You Need A StudioCommunicating With WarmthTalking To BobFinding Your Natural SelfPractice Makes PerfectTake 2Additional TipsModule 37 - Writing A Promotional Script For Your VideoIntroduction To Writing A Promotional ScriptMeet BobAIDA PsychologyAttentionInterestDesireActionModule 38 - Video And Audio Editing Using Adobe Premiere Pro And Adobe AuditionIntroduction To EditingSetting Up Your Folder StructureColor Grading Your VideoAudio Correction TechniquesCutting Options - Video EditingBreath And Click RemovalAdvance Audio CleaningAdding Music To Your VideoExporting Your VideoModule 39 - Vlogging Style Video ProductionWhat Is VloggingVlogging Equipment - Budget Or 4k? Vlogging Equipment - Budget Recommendations Vlogging Equipment - Choosing Your 4k Camera Vlogging Equipment - Choosing Your Microphones
    Lecture Vlogging Equipment - Tripods And Accessories
    Lecture Filming Techniques Editing A Vlog
    Lecture Activities For The Vlogging SectionModule 40 - Understanding InstagramGrowing Your AudienceHash Tagging ToolsBetter Pictures With Your PhoneBasic Composition - The Rule Of ThirdsUnderstanding LightControlling Your BackgroundEditing Your Images With SnapseedUnderstand Instagram - Activities To CompleteModule 41 - Quora MarketingWhat Is Quora?Setting Up Your Quora ProfileFinding Quora Questions To AnswerWriting A Quora AnswerQuora Growth TipsQuora - Activities To CompleteModule 42 - Pinterest MarketingWhat Is Pinterest?Pinterest Business ProfilesCreating A Pinterest BoardCreating A Pinterest PinRich Pins And Buyable PinsPinterest Growth StrategiesPinterest Board Strategy ExamplesPinterest ToolsPinterest Activities To CompleteModule 43 - Introduction To PodcastingWhat Is PodcastingGetting Started With PodcastingPodcasting EquipmentDesigning Your PodcastPodcast Recording TipsFinding Guests For Your ShowEditing Your Podcast With Adobe AuditionMarketing Your PodcastPodcasting Activities To CompleteJoin UsSo join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!

    Overview

    Section 1: Social Media Marketing

    Lecture 1 Introduction To The Social Media Marketing Masterclass

    Lecture 2 Free Social Media Marketing Group

    Section 2: Social Media Marketing - Understanding Social Media Marketing

    Lecture 3 Introduction To The Social Media Marketing Section

    Lecture 4 Mastering Social Media Marketing

    Lecture 5 The Social Media Marketing Monster

    Lecture 6 Free Vs Paid Traffic

    Lecture 7 What Is Marketing?

    Lecture 8 What Is Media?

    Lecture 9 What Is Social?

    Lecture 10 Local Vs International

    Lecture 11 Activities To Complete

    Section 3: Social Media Marketing - Marketing As A Business Priority

    Lecture 12 Introduction To Marketing As A Business Priority

    Lecture 13 The Marketing Company

    Lecture 14 Feast And Famine

    Lecture 15 Continuous Marketing

    Lecture 16 The 80/20 Principle

    Lecture 17 Sales And Marketing

    Lecture 18 Activities To Complete

    Section 4: Social Media Marketing - The Buyer Journey

    Lecture 19 Introduction To Understanding The Buyer Journey

    Lecture 20 Meet Bob

    Lecture 21 The Seven Steps To Marriage

    Lecture 22 The Buyer Journey AIDA

    Lecture 23 Attention Content

    Lecture 24 Interest Content

    Lecture 25 Desire Content

    Lecture 26 Action Content

    Lecture 27 Activities To Complete

    Section 5: Bob's World View

    Lecture 28 Introduction To Bob's World View

    Lecture 29 Understanding World Views

    Lecture 30 Understanding Bob

    Lecture 31 Confirming A World View

    Lecture 32 The Family Kettle - Bob's World View

    Lecture 33 Bob's World View - Activities To Complete

    Section 6: Social Media Marketing - Social Media Marketing And SEO

    Lecture 34 Introduction To Social Media Marketing & SEO

    Lecture 35 The Truth About Social Signals

    Lecture 36 The Problem With New Websites

    Lecture 37 The Snowball Effect

    Lecture 38 The Great Deception

    Lecture 39 Your Website As Your Data Center

    Lecture 40 Activities To Complete

    Section 7: Social Media Marketing - Social Media Marketing Platforms

    Lecture 41 Introduction To Social Media Marketing Platforms

    Lecture 42 Finding Bob

    Lecture 43 What Platform Should I Use?

    Lecture 44 Business Or Personal Branding?

    Lecture 45 Social Media Branding Tips

    Lecture 46 Creating Your Social Media Marketing Biography

    Lecture 47 House Keeping

    Lecture 48 Activities To Complete

    Section 8: Social Media Marketing - Posting On Social Media Platforms

    Lecture 49 Introduction To Posting On Social Media Platforms

    Lecture 50 The Golden Rules

    Lecture 51 Curation Vs Creation Of Content

    Lecture 52 What Types Of Content Should I Create?

    Lecture 53 Written Content

    Lecture 54 Photography Content

    Lecture 55 Infographics Content

    Lecture 56 Podcast Content

    Lecture 57 Video Content

    Lecture 58 Automation Best Practices

    Lecture 59 Activities To Complete

    Section 9: Social Media Marketing - Social Media Posting Ideas

    Lecture 60 Introduction To Social Media Posting Ideas

    Lecture 61 Where Do I Get Posting Ideas From?

    Lecture 62 Stupid Questions

    Lecture 63 Conversations

    Lecture 64 Stories - The Power Of Narrative

    Lecture 65 Industry News

    Lecture 66 Content Capture Systems

    Lecture 67 Respecting Your Audience

    Lecture 68 Activities To Complete

    Section 10: Social Media Marketing - Creating A Social Media Marketing Post

    Lecture 69 Introduction To Creating A Social Media Marketing Post

    Lecture 70 Take Them To The Movies

    Lecture 71 Headlines

    Lecture 72 Body Text

    Lecture 73 Using Images

    Lecture 74 Video Posts

    Lecture 75 Quizzes And Polls

    Lecture 76 Links

    Lecture 77 Hashtags

    Lecture 78 Activities To Complete

    Section 11: Social Media Marketing - Community Based Marketing

    Lecture 79 Introduction To Community Based Marketing

    Lecture 80 The Best Kept Secret

    Lecture 81 Choosing A Niche For Your Community

    Lecture 82 Choosing A Platform For Your Community

    Lecture 83 Gate Keepers

    Lecture 84 Community Rules

    Lecture 85 Shared Ownership

    Lecture 86 Visiting Other Communities

    Lecture 87 Activities To Complete

    Section 12: Social Media Marketing - Building A Social Media And Content Marketing Plan

    Lecture 88 Introduction To Building A Social Media Marketing Plan

    Lecture 89 Why You Need A Plan

    Lecture 90 Your Social Media Schedule

    Lecture 91 Your Content Calendar

    Lecture 92 Setting Realistic Time Frames

    Lecture 93 Responsibilities And Roles

    Lecture 94 SMART Goals For Your Marketing

    Section 13: Social Media Marketing - Cases Studies

    Lecture 95 Introduction To Social Media Case Studies

    Lecture 96 Social Media Marketing Mistakes - Part 1

    Lecture 97 Social Media Marketing Mistakes - Part 2

    Lecture 98 Twitter Case Studies

    Lecture 99 Facebook Case Studies

    Lecture 100 LinkedIn Case Studies

    Lecture 101 YouTube Case Studies

    Lecture 102 Instagram Case Studies

    Lecture 103 Pinterest Case Studies

    Lecture 104 Social Media Case Studies - Activities To Complete

    Section 14: Creating Social Media Images

    Lecture 105 Introduction To Creating Social Media Images With Adobe Spark

    Lecture 106 Adobe Spark - Tools Explained

    Lecture 107 Example Of An Adobe Spark Image Created On Desktop

    Lecture 108 Example Of An Adobe Spark Image Created On Mobile

    Lecture 109 Activities To Complete - Adobe Spark

    Section 15: Profile Image - Creating Your Social Media Profile Image

    Lecture 110 Introduction To Social Media Profile Image Creation

    Lecture 111 Equipment Needed

    Lecture 112 Understanding Your Camera

    Section 16: Profile Image - Lighting And Posing Your Subject

    Lecture 113 Offset Lighting Set Up For Portraits

    Lecture 114 Front Lit Lighting For Portraits

    Lecture 115 Setting The Exposure

    Lecture 116 Posing The Face

    Section 17: Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone

    Lecture 117 Editing A Male Portrait

    Lecture 118 Finishing Your Male Portrait

    Lecture 119 Editing A Female Portrait

    Section 18: Blogging - Copywriting For Blogs And Articles

    Lecture 120 Introduction To Blogging & Copywriting

    Lecture 121 Identifying Your Niche Audience

    Lecture 122 Finding Your Style As A Writer

    Lecture 123 Preparation - Tracking Ideas For Your Blogs And Articles

    Lecture 124 Page Setup And Formatting

    Lecture 125 Links And Actions

    Lecture 126 Additional Content On The Page

    Section 19: Blogging - Writing Your Copy

    Lecture 127 AIDA Copywriting

    Lecture 128 AIDA - The Attention Phase

    Lecture 129 AIDA - The Interest Phase

    Lecture 130 AIDA - The Desire Phase

    Lecture 131 AIDA - The Action Phase

    Lecture 132 Additional Thoughts For Your Blogging And Article Writing

    Section 20: Email Marketing - Building Your Email List

    Lecture 133 Introduction To Email Marketing

    Lecture 134 Email Marketing - Grasping The Concept

    Lecture 135 Email Marketing Software - Choosing Your Provider

    Lecture 136 Building Your Email Marketing List

    Lecture 137 Different Ways To Get An Email Sign Up

    Lecture 138 Asking For The Email

    Lecture 139 The Magic Of PDFs

    Section 21: Email Marketing - Using Your Email List

    Lecture 140 An Email List Is For Selling Stuff Right?

    Lecture 141 Email Marketing Styles

    Section 22: Email Marketing - Email Copywriting

    Lecture 142 Email Writing Styles

    Lecture 143 Email Copywriting Using AIDA

    Lecture 144 Email Spam Traps And Pitfalls

    Section 23: Email Marketing - Email Analytics - Automations - Maintenence

    Lecture 145 Email Analytics - What To Measure

    Lecture 146 Email Automation - Understanding Its Usage

    Lecture 147 Using Surveys

    Section 24: Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search

    Lecture 148 Introduction To Local SEO Training Section

    Lecture 149 Google Search - Understanding How Google Search Works

    Section 25: Local SEO + SEO - Google Search And Your Position In Local Search

    Lecture 150 Local SEO Ranking Factors

    Lecture 151 Your Local Ranking Factors - How They Impact Local Search Results

    Lecture 152 Your Analytics Spreadsheet

    Lecture 153 Domain Authority And Page Authority

    Lecture 154 Trust Flow

    Lecture 155 Check Your Local SEO Ranking Scores

    Lecture 156 Google Local Search

    Section 26: Local SEO + SEO - Google My Business - A Strong Local SEO Factor

    Lecture 157 Google My Business

    Lecture 158 Cleaning Up Old Google Listings

    Lecture 159 Creating A Google Review Strategy

    Lecture 160 Google My Business - Support Community

    Section 27: Local SEO + SEO - Building Up Reviews - Including Google Local Reviews

    Lecture 161 Citations - An Introduction - Setting Up A NAP Page

    Lecture 162 Managing Your Citations

    Section 28: Local SEO + SEO - Backlinks - Understand How They Improve SEO

    Lecture 163 Back Linking - An Introduction

    Lecture 164 Checking The Quality Of Your Back Links

    Lecture 165 Building Back Links

    Lecture 166 Social Media Business Pages As Back Links

    Section 29: Local SEO + SEO - On Site SEO - Improving Your Sites SEO

    Lecture 167 Content Marketing As Part Of Your SEO

    Lecture 168 Creating Your Content

    Section 30: Local SEO + SEO - Keyword Optimisation For Powerful SEO

    Lecture 169 Understanding Keywords

    Lecture 170 Keyword Strategies - How To Use Keywords Effectively

    Lecture 171 Inserting Your Keywords On Your Website

    Section 31: Local SEO + SEO - Local Business Online Marketing

    Lecture 172 Marketing A Local Business

    Lecture 173 AIDA Marketing - An Overview

    Lecture 174 Adwords - An Introduction

    Lecture 175 Google Profiles For Google Personal Accounts

    Lecture 176 Setting Up A Local SEO Marketing Consultancy

    Section 32: YouTube Marketing - YouTube Channel Setup And SEO

    Lecture 177 Building Your YouTube Landing Page

    Lecture 178 YouTube SEO - The Importance Of Titles

    Lecture 179 YouTube SEO - The Importance Of Your Descriptions

    Lecture 180 YouTube SEO - The Importance Of Tags

    Lecture 181 YouTube End Screen Annotations

    Lecture 182 YouTube Analytics

    Lecture 183 Publishing And Sharing Your Videos

    Section 33: YouTube Marketing - YouTube Video Launch Strategy

    Lecture 184 The Real Secret To A Successful YouTube Video Launch

    Lecture 185 Eyes On The Prize…

    Section 34: Audio Production - Mastering Audio Production For Video And Podcasting

    Lecture 186 Introduction To Audio And Video Production

    Lecture 187 Introduction To Mastering Audio Production

    Lecture 188 Technical Challenges You Will Face

    Lecture 189 Choosing Your Microphone

    Lecture 190 Positioning Your Microphone

    Lecture 191 Reducing Echo

    Lecture 192 Reducing Background Noise

    Lecture 193 The Perfect Studio

    Lecture 194 Additional Equipment

    Section 35: Video Production - Mastering Video Lighting And Subject Composition

    Lecture 195 Introduction To Mastering Video Lighting

    Lecture 196 Camera Choices

    Lecture 197 Lighting Choices

    Lecture 198 Composition And Presentation

    Lecture 199 Webcam And Smartphone Setup

    Lecture 200 3 Light Setup For DSLR And Camcorder

    Lecture 201 5 Light Setup For DSLR And Camcorder

    Lecture 202 Teleprompter And Reference Monitor

    Lecture 203 Setting An Exposure

    Section 36: Video Production - Green Screen Video Production

    Lecture 204 Introduction To Green Screen Video Production

    Lecture 205 Chroma Keying

    Lecture 206 Lighting A Backdrop

    Lecture 207 XSplit Broadcaster - An Introduction

    Lecture 208 XSplit Settings

    Lecture 209 Building A Presentation

    Lecture 210 Screen Capture

    Section 37: Video Production - On Camera Presence - Getting Comfortable On Camera

    Lecture 211 Introduction To On Camera Presence

    Lecture 212 Why You Need A Studio

    Lecture 213 Communicating With Warmth

    Lecture 214 Talking To Bob

    Lecture 215 Find Your Natural Self

    Lecture 216 Practice Makes Perfect

    Lecture 217 Take 2

    Lecture 218 Additional Tips

    Section 38: Video Production - Writing A Promotional Script For Your Video

    Lecture 219 Introduction To Writing A Promotional Script For Your Video

    Lecture 220 Meet Bob

    Lecture 221 AIDA Psychology

    Lecture 222 Attention

    Lecture 223 Interest

    Lecture 224 Desire

    Lecture 225 Action

    Section 39: Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition

    Lecture 226 Introduction To Editing With Adobe Premiere Pro And Adobe Audition

    Lecture 227 Setting Up Your Folder Structure

    Lecture 228 Colour Grading Your Video

    Lecture 229 Audio Correction Techniques

    Lecture 230 Cutting Options - Video Editing

    Lecture 231 Breath And Click Removal

    Lecture 232 Advanced Audio Cleaning

    Lecture 233 Adding Music To Your Video

    Lecture 234 Exporting Your Video

    Section 40: Introduction To Vlogging

    Lecture 235 Introduction to Vlogging

    Lecture 236 What Is Vlogging

    Lecture 237 Vlogging Equipment - Budget Or 4k?

    Lecture 238 Vlogging Equipment - Budget Recommendations

    Lecture 239 Vlogging Equipment - Choosing Your 4k Camera

    Lecture 240 Vlogging Equipment - Choosing Your Microphones

    Lecture 241 Vlogging Equipment - Tripods And Accessories

    Lecture 242 Filming Techniques

    Lecture 243 Editing A Vlog

    Lecture 244 Activities For The Vlogging Section

    Section 41: Introduction To Podcasting

    Lecture 245 Introduction To Podcasting

    Lecture 246 What Is Podcasting?

    Lecture 247 Getting Started With Podcasting

    Lecture 248 Podcasting Equipment

    Lecture 249 Designing Your Podcast

    Lecture 250 Podcast Recording Tips

    Lecture 251 Finding Guests For Your Show

    Lecture 252 Editing Your Podcast With Adobe Audition

    Lecture 253 Marketing Your Podcast

    Lecture 254 Podcasting Activities To Complete

    Section 42: Course Summary

    Lecture 255 Summary For The Course

    This Course Is Designed To Help Those That Want To Master Social Media Marketing - SEO And Online Marketing,This Course Is For Those That Want To Understand The Psychology Of Social Media Marketing And Content Marketing,Entrepreneurs / Marketers / Traditional Marketers Will All Benefit From Taking This Course,This Course Is Also Suitable For Those That Want To Start A Social Media Marketing Consultation Business,This Course Is Suitable For Complete Beginners Who Want To Progress To An Advanced Knowledge Of The Subject,This Course Is NOT A Basic Course On Setting Up Facebook Pages Etc,This Course is NOT A Course On Paid Advertising Of Any Kind