Social Media Marketing Complete Beginner'S Course For 2025

Instagram, TikTok, Pinterest, Youtube, Canva And Content Creation for Social Media Marketing

What you'll learn

Basics of Social Media Marketing on platforms like Instagram, TikTok, Pinterest, YouTube, and Facebook

How to create, optimize, and manage social media profiles

Content creation techniques using AI tools like ChatGPT and Canva

Developing a social media marketing strategy and managing campaigns

Using analytics to track and improve performance

Requirements

Interest in learning social media marketing

No prior marketing or social media experience needed

Description

Social Media Marketing Complete Beginner's Course 2024 - Instagram, TikTok, Pinterest, Youtube, Canva & Content Creation for Social Media MarketingUnlock Your Social Media Potential with ChatGPT and Generative AI Marketing Tools!Step into the dynamic world of Social Media Marketing with this Complete Beginner's Course for 2024, tailored to equip you with essential skills across major platforms like Instagram, TikTok, Pinterest, YouTube, and Facebook. Designed for new marketers, small business owners, content creators, and anyone interested in Digital Marketing and Social Media Marketing and Management, this course covers everything you need to grow your online presence with impact.With a focus on AI prompts, ChatGPT, and Generative AI Marketing tools, you’ll learn to harness the power of the latest technologies to create engaging, targeted content and optimize your social media marketing strategy across all channels.What You’ll Gain from This CourseIn this course, you’ll learn actionable skills to drive Social Media Marketing success. From setting up profiles to mastering content creation, engagement strategies, and analytics across Instagram, TikTok, Pinterest, YouTube, and Facebook, this course delivers a comprehensive toolkit for thriving in today’s digital landscape.Course Modules and Highlights1. Instagram Marketing EssentialsLearn to effectively set up, optimize, and grow on Instagram with in-depth modules covering:Instagram Fundamentals: Get started with Instagram account creation, profile setup, and key platform features like the homepage, explore page, and messages.Optimizing Your Profile: Develop a profile that converts by mastering Instagram descriptions, special fonts, and call-to-action techniques.Content Creation on Instagram: Discover how to create posts, reels, and stories using Canva and AI-powered tools. This module covers hashtags, keywords, and social media marketing strategies that boost reach and engagement.Engagement Techniques: Dive into the Instagram algorithm, engagement tips, and community-building strategies to increase followers organically.Generative AI Marketing for Instagram: Explore how AI prompts and ChatGPT can assist in creating engaging, consistent content.2. TikTok Marketing Basics and StrategyMaster TikTok as a powerful tool for social media marketing and management:TikTok Account Setup and Profile Optimization: Learn to create a TikTok Business Account and build a bio that attracts your audience.Content Creation Strategies: Discover the best video editing tips, filters, effects, and audio choices to create viral content.TikTok’s Algorithm & Reach Tips: Understand TikTok’s algorithm and learn strategies like social proof, comment engagement, and saving content to drafts to improve reach.TikTok Analytics: Track key metrics with TikTok’s analytics dashboard to fine-tune your marketing strategy and maximize growth.3. Pinterest Marketing for Organic TrafficHarness the potential of Pinterest for Social Media Marketing and online marketing:Pinterest Fundamentals: From account creation to keyword research, get an introduction to Pinterest’s algorithm, terminology, and features.Content Creation for Pinterest: Create high-quality, visually appealing pins that resonate with your target audience.Pinterest Boards and Keywords: Set up boards, conduct keyword research with Pinterest trends and predicts, and learn strategies to increase engagement and traffic to your pins.Social Media Marketing Strategy for Pinterest: Develop a Pinterest strategy that complements your brand and increases visibility.4. YouTube Channel Creation and GrowthDive into YouTube’s ecosystem and optimize your content for discovery and engagement:Channel Setup and Optimization: Create a professional YouTube channel with custom descriptions, watermarks, and SEO-optimized keywords.Video Content Creation and SEO: Master video titles, tags, and descriptions to improve your video ranking. Learn to use YouTube Analytics for tracking performance.Generative AI for Thumbnails and Visuals: Use Canva and Microsoft Designer to create engaging thumbnails and intros that capture viewers' attention.Audience Engagement on YouTube: Grow your subscriber base by learning how to utilize pinned comments, end screens, and other community-building tools.5. AI-Driven Content Creation with Canva and Microsoft DesignerDiscover how Generative AI Marketing can simplify your content creation:Canva for Social Media Marketing: From designing posts, thumbnails, and stories to creating branded elements, get to know Canva's extensive tools for digital marketing.Microsoft Designer’s AI Features: Utilize AI tools in Microsoft Designer, such as AI prompts, background removal, and text-to-image generation, to create eye-catching content.Social Media Marketing Strategy with AI: Learn how to use AI-powered tools to save time and produce high-quality content consistently.6. Social Media Content Strategy and Calendar PlanningBuild a powerful social media marketing strategy:Content Brainstorming and Ideation: Generate new ideas for engaging posts that reflect your brand and resonate with your audience.Creating a Content Calendar: Plan and organize your posts to ensure a consistent online presence.Content Optimization for Each Platform: Tailor your content for each platform, including Instagram, TikTok, Pinterest, YouTube, and Facebook, for maximum impact.Why This Social Media Marketing Course is for YouHands-On, Step-by-Step Guidance: This course is designed with beginners in mind, offering easy-to-follow steps for each social media platform.All Major Platforms Covered: From Instagram and TikTok to Pinterest, YouTube, and Facebook, you’ll get a well-rounded understanding of the top platforms for Social Media Marketing.Learn with AI and ChatGPT: Discover AI prompts and Generative AI Marketing tools that will make creating engaging content faster and easier.Comprehensive Social Media Marketing and Management: This course covers every aspect of social media marketing, including analytics, engagement, and digital marketing strategies for growth.Who Should Enroll?This course is perfect for:Aspiring Social Media Marketing professionals and beginnersSmall business owners looking to improve their online presenceContent creators who want to expand their reach and audienceDigital marketing enthusiasts curious about AI prompts and Generative AI MarketingTake Charge of Your Social Media Success with AI and Strategic Marketing in 2024Enroll in the Social Media Marketing Complete Beginner's Course 2024 now, and unlock a world of potential for your business or personal brand. Start your journey with AI-powered tools, social media platforms, and digital marketing strategies to build a thriving online presence.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Instagram

Lecture 2 What is Instagram?

Lecture 3 Important Instagram impressions you should know

Lecture 4 Create an account

Section 3: Instagram - All areas on Instagram

Lecture 5 Home page

Lecture 6 Notifications/ Activities

Lecture 7 Messages

Lecture 8 Explore page

Lecture 9 Profile

Lecture 10 Reels

Lecture 11 Store

Section 4: Instagram - Instagram Settings & Competition

Lecture 12 Privat vs. Business - A short comparison

Lecture 13 Link business account

Lecture 14 Basic settings

Lecture 15 Find a name that really fits

Lecture 16 Check feeds

Lecture 17 The equipment

Section 5: Instagram - Optimize your Instagram profile

Lecture 18 Instagram on PC

Lecture 19 Emoji for PC

Lecture 20 Instagram description

Lecture 21 Special fonts for description

Lecture 22 Call-to-action in the description

Lecture 23 More links with linktree

Lecture 24 Instagram disclaimer

Lecture 25 Imprint disclaimer: Optimize Linktree

Lecture 26 Spreadly as an alternative

Section 6: Instagram - What really matters for reach

Lecture 27 Saves

Lecture 28 Comments & Likes

Lecture 29 Recommendations/ share

Lecture 30 The Instagram algorithm at a glance

Section 7: Instagram - Marketing Creation & Optimization

Lecture 31 Upload Instagram Post on PC - Step by Step

Lecture 32 Instagram post upload on the phone

Lecture 33 Choosing the correct location

Lecture 34 After posting - Post functions

Section 8: Instagram - Hashtags for more reach

Lecture 35 Why do I need hashtags?

Lecture 36 Where do I use hashtags and keywords?

Lecture 37 4 hashtag types (popular, low search volume, trending, personal)

Lecture 38 Hashtag text as spam protection

Section 9: Instagram - Reels

Lecture 39 Basics of Instagram Reels

Lecture 40 Instagram Reels - how does it work in practice?

Lecture 41 You want to know more about Canva?

Lecture 42 Create Reels with Canva - Variant 1

Lecture 43 Create Reels with Canva - Variant 2

Lecture 44 Get more out of your reels!

Section 10: Instagram - Story

Lecture 45 What is the story?

Lecture 46 How can you create a story?

Lecture 47 Text and pen

Lecture 48 Location, mentions, hashtags and GIFs

Lecture 49 Voting, sentiment barometer and questions

Lecture 50 Filters, super zoom & boomerang

Lecture 51 Swipe-up button, goodbye!

Lecture 52 Saving stories, sharing & close friends

Lecture 53 Create Instagram Story in Canva

Lecture 54 Add highlights

Lecture 55 Add heart to stories

Section 11: Instagram - Get More Reach

Lecture 56 Engagement Groups

Lecture 57 Connect with other influencers

Lecture 58 Gary V. Method

Lecture 59 Celebrity Method

Section 12: Instagram - Features you didn't know about

Lecture 60 Sticky Picture

Lecture 61 Pinned comments

Lecture 62 Remove followers

Lecture 63 Small business cards

Lecture 64 Reply to messages with GIF's

Section 13: Instagram - Insights

Lecture 65 Basic Post Insights

Lecture 66 Reached accounts

Lecture 67 Accounts engaged

Lecture 68 Total followers

Lecture 69 Copyright/ Imprint

Section 14: TikTok - Introdcution

Lecture 70 How does TikTok Marketing work?

Lecture 71 TikTok Marketing: Create an account

Lecture 72 Getting started with the platform

Lecture 73 Setting names

Lecture 74 TikTok settings

Lecture 75 How to get a TikTok Business account

Section 15: TikTok - [FOR BEGINNER’S] The 4 Pillars of the TikTok App

Lecture 76 Home

Lecture 77 Friends

Lecture 78 Inbox

Lecture 79 Profile

Section 16: Tiktok - More TikTok settings

Lecture 80 The perfect TikTok biography

Lecture 81 How can I use the link properly?

Lecture 82 Using TikTok on the PC

Lecture 83 How does Linktree works?

Lecture 84 How the algorithm really works!

Section 17: TikTok - Video creation in detail

Lecture 85 Components - Overview

Lecture 86 Video recording

Lecture 87 Speech, music & sounds

Lecture 88 Using filters & effects

Lecture 89 Editing & further possibilities

Lecture 90 Add font

Lecture 91 Description & call-to-action

Lecture 92 Create post with Canva

Lecture 93 Upload your TikTok video on the PC

Section 18: TikTok - Hashtags and how to find them

Lecture 94 How to use Hashtags?

Lecture 95 How do I choose good hashtags?

Lecture 96 Video settings

Section 19: TikTok - Organic reach

Lecture 97 ABC - Method (Attract, Build, Convert) - Reach, Trust, Marketing

Lecture 98 Reach Tip: Comment, Like, Share

Lecture 99 Reach Tip: Save content as draft

Lecture 100 Reach Tip: Repeat best TikToks

Lecture 101 Reach tip: Social proof through famous people

Lecture 102 Tip: Get more reach through social sharing content - what is it?

Section 20: TikTok - Analytics

Lecture 103 TikTok Analytics: Overview

Lecture 104 TikTok Analytics: Videos in detail

Lecture 105 TikTok Analytics: Target group

Lecture 106 SocialBlade: How fast do stars grow?

Section 21: Pinterest - Introduction

Lecture 107 A few facts about Pinterest

Lecture 108 Why to use Pinterest?

Lecture 109 Create a Pinterest account

Section 22: Pinterest - Basics

Lecture 110 Pinterest basic terms

Lecture 111 Profile description

Lecture 112 Pinterest settings & options

Section 23: Pinterest - Let's get started!

Lecture 113 Tour on the Pinterest platform

Lecture 114 Good profiles as an example

Lecture 115 The Pinterest algorithm explained

Section 24: Pinterest - Keywords

Lecture 116 Keyword research with Pinterest trends

Lecture 117 Keyword research with Pinterest predicts

Lecture 118 How do I find keywords with Pinterest?

Lecture 119 Keyword research with Ubersuggest

Section 25: Pinterest - Pinboards

Lecture 120 Create your first board

Lecture 121 Optimize your boards

Lecture 122 Add To-Do’s to your boards

Lecture 123 Group boards - create together for more reach

Lecture 124 Important notes about hashtags for Pinterest

Lecture 125 Niche analysis for Pinterest - what does a good pin look like?

Section 26: Pinterest - Upload Pin

Lecture 126 Pin upload step-by-step

Lecture 127 Link products to your pin

Lecture 128 Note for product linking

Lecture 129 Edit pin in upload process

Lecture 130 Upload an idea pin (= story pin)

Lecture 131 Not for the idea pin

Section 27: Pinterest - Growth Tips

Lecture 132 Pin, Pin, Pin

Lecture 133 Your personal traffic circle

Section 28: Youtube - Create channel from scratch

Lecture 134 Create Google Account

Lecture 135 Create channel - name choice

Lecture 136 Google settings - change names & Co.

Section 29: Youtube - The first settings

Lecture 137 Channel description

Lecture 138 Personalized youtube channel link

Lecture 139 Watermark

Lecture 140 Layout & playlists

Section 30: Youtube - settings at a glance

Lecture 141 General settings

Lecture 142 YouTube channel keywords

Lecture 143 Default Upload Settings

Lecture 144 Community filters & permissions

Lecture 145 Case study: What do my settings look like?

Lecture 146 Copyright, subtitles & audio library

Lecture 147 Edit and add Youtube subtitles

Section 31: Youtube - Build a successful channel

Lecture 148 The Youtube algorithm broken down - SEO

Lecture 149 The Youtube algorithm broken down - Engagement

Lecture 150 Build a community with videos that are always up-to-date

Lecture 151 Disadvantage of a clickbait strategy

Lecture 152 Youtube Search Filter

Lecture 153 Dislike button, goodbye!

Section 32: Youtube - Upload your first Youtube video

Lecture 154 Video title

Lecture 155 Spice up your title with emojis

Lecture 156 Description of your video

Lecture 157 Video Tags shortly discussed

Lecture 158 Playlists & Thumbnails

Lecture 159 Audience & advanced restrictions

Lecture 160 Video elements: subtitles, end screen, cards

Lecture 161 Copyright, Pre-plan, premiere and publishing

Lecture 162 Change Youtube fonts

Section 33: Youtube - After upload

Lecture 163 Post-processing

Lecture 164 Video editing in the editor

Lecture 165 Video analysis

Lecture 166 Thumbnail A/B testing

Lecture 167 Change visibility & create plan

Lecture 168 Pinned comment with call-to-action (CTA)

Lecture 169 Format comments correctly

Section 34: Youtube - SEO Optimization

Lecture 170 Analysis of one of my most popular videos

Lecture 171 Exciting tool: VidIQ

Lecture 172 Screening videos of the competition with VidIQ

Lecture 173 Description for SEO optimization & title of the raw file

Lecture 174 Youtube tag improvement – live example

Section 35: Youtube - channel growth

Lecture 175 Comment on other Youtube videos

Lecture 176 Use the text tool

Lecture 177 Subscribe link for your Youtube channel

Lecture 178 Activate the bell as a growth driver

Lecture 179 Timestamps as growth driver

Section 36: Youutbe - Analytics: Use the Youtube Analytics to grow

Lecture 180 Basics of your Analytics dashboard

Lecture 181 Content & Reach

Lecture 182 Audience

Lecture 183 Research feature

Lecture 184 How to revive old videos

Section 37: Content Creation - ChatGPT & AI Tools for Social Media Content Creation

Lecture 185 All the prompts in this section

Lecture 186 Social Media Content - Idea Generation / Brainstorming

Lecture 187 Social Media Content - Content Creation

Lecture 188 Social Media Content - Content Calendar

Lecture 189 Social Media Content - Hashtags

Lecture 190 Social Media Content - Responding to Comments

Section 38: Microsoft Designer For Social Media - Introduction

Lecture 191 What is Microsoft Designer AI?

Lecture 192 Create with AI - Your First Avatar with Templates

Lecture 193 Adjustments and Text

Lecture 194 Markup and Visuals

Lecture 195 How to Work with Layers

Section 39: Microsoft Designer For Social Media - Edit with AI

Lecture 196 Edit with AI - Remove Background

Lecture 197 Edit with AI - Restyle Images

Lecture 198 Edit with AI - Frame Images

Lecture 199 Edit with AI - Generative Erase

Section 40: Microsoft Designer For Social Media -Visuals

Lecture 200 Social Media Content Overview

Lecture 201 Designing a Social Media Post with AI

Lecture 202 Creating Engaging Instagram Stories

Lecture 203 Get Hashtags with Microsoft Designer For Social Media

Section 41: Microsoft Designer For Social Media - Youtube Thumbnails

Lecture 204 Creating Youtube Thumbnails Using Microsoft Designer

Lecture 205 Advanced Thumbnail Customization

Section 42: Canva For Social Media - Basics

Lecture 206 What is Canva?

Lecture 207 Create an account

Section 43: Canva For Social Media - The first Canva settings

Lecture 208 Navigating the Dashboard

Lecture 209 Drafts / design templates in Canva

Lecture 210 Elements, shapes and lines

Lecture 211 Photos, Videos and Uplods

Lecture 212 Frames and mockups

Section 44: Canva For Social Media - Canva editing basics

Lecture 213 Overview of fonts & texts

Lecture 214 Colors in the overview

Lecture 215 The taskbar: Effects, Filters

Lecture 216 The taskbar: Crop, Rotate

Lecture 217 The taskbar: Position and transparency

Section 45: Canva For Social Media - Canva graphics for Social Media

Lecture 218 Create an Instagram post

Lecture 219 Create an TikTok/ Instagram Reel Video

Lecture 220 Create Youtube Thumbnail

Lecture 221 Create Pinterest Pin/ Instagram Story

Lecture 222 Create Youtube Intro

Section 46: Canva AI Tools - Use Artificial Intelligence for your Designs

Lecture 223 Canva AI - Magic Design

Lecture 224 Canva AI - Text to Image

Lecture 225 Canva AI - HeyGen AI Avatars

Lecture 226 Canva AI - Magic Write

Section 47: Conclusion

Lecture 227 Important: Disclaimer

Beginners in Social Media Marketing,Small business owners aiming to grow their online presence,Content creators wanting to increase their audience,Marketing enthusiasts curious about AI tools and digital marketing