Social Media Marketing 2023 udemy

Online Marketing

What you'll learn

Create Social Media Strategy

Choose the Right Social Networks

Publish Engaging Social Content

İnteract with Customers

Foster Social Media Partnerships

Requirements

No

Description

What is social media marketing?Selecting transcript lines in this section will navigate to timestamp in the video- Social media marketing is the process of using social platforms to reach both new and existing customers with a mix of entertaining, educational and promotional messaging. Businesses can use social media to market their products and services, gain attention for their brand, build a stronger connection with customers and considerably increase sales. Hi, I'm sadık Vural. I'm a marketing consultant, Q7 and a career coach for marketers and I've been lucky enough to help all kinds of businesses win with social media marketing for over a decade. This course is designed to introduce and simplify the key elements so your organization can harness the distinctive facets of social media marketing and achieve your version of success.Use the provided handoutsSelecting transcript lines in this section will navigate to timestamp in the video- This course is about exploring the fundamentals of social media marketing and using these principles to drive meaningful results for your business. What works for my coaching and consulting clients is putting these best practices into action and applying them to their unique circumstances. To help, I've included a series of handouts that I recommend you download now and reference throughout the course to more strategically build out your social media marketing activities. You'll see prompts throughout the course alerting you to the handouts that go with each lesson, but here's a quick summary of what's included. For starters, there's a social media strategy template that will help you build out the key sections of your own social media plans so you're organized, collaborative, and results driven from the beginning. Next, there is a marketing personas worksheet so you can keep track of all the important details of the different customer groups you'll need to reference when personalizing your messaging. There's a checklist for choosing the right social channels, a spreadsheet of editorial calendar templates you can start using right away, and a reference guide for customer service on social media. Lastly, I've put together a flow chart for social media integrations across departments and a checklist for finding the right creators worth partnering with on behalf of your organization. Let's begin!

Overview

Section 1: What is social media marketing?

Lecture 1 What is social media marketing?

Lecture 2 Use the provided handouts

Section 2: Create Social Media Strategy

Lecture 3 1.1.Produce an actionable social media strategy

Lecture 4 1.2.Focus on social media measurement

Lecture 5 1.3.Develop marketing personas for your audience

Lecture 6 1.4.Hire a social media manager

Section 3: Choose the Right Social Networks

Lecture 7 2.1.Community-based social networks

Lecture 8 2.2.Discovery-focused social platforms

Lecture 9 2.3.Social messaging apps

Lecture 10 2.4.Review sites and discussion forums

Section 4: Publish Engaging Social Content

Lecture 11 3.1.Create organic content for social media

Lecture 12 3.2.Produce engaging paid social campaigns

Lecture 13 3.3.Humanize your content

Section 5: İnteract with Customers

Lecture 14 4.1.Embrace social listening and monitoring

Lecture 15 4.2.Proactive engagement to earn attention

Lecture 16 4.3.Reactive engagement for customer service

Section 6: Foster Social Media Partnerships

Lecture 17 5.1.Coordinate teams with a social media policy

Lecture 18 5.2.Set up successful creator campaigns

Lecture 19 5.3.Experiment beyond best practices in social

anyone who does digital marketing