Social Enterprise Launch Kit: 12 Weeks From Idea To Impact

Learn how to launch any social enterprise business idea and get your first paying customers simply, quickly and cheaply.

What you'll learn

Everything you need to know to start your own thriving social enterprise business that values people, planet AND profit

Put your skills to work for the good of the planet and make a meaningful social impact

In-depth video lessons, workbooks and bonus livestreams on specific topics

Led by an experienced entrepreneur and social impact mentor

You will learn - Ideation: Find an idea for a social enterprise and rigorously test it to make sure it's viable

Funding: Learn how to create a reliable and consistent stream of revenue or funding to support your business

Target Market: Find a target market that's right for your product and learn how to sell to them effectively

Products and services: Find a product or service that's right for you, quick to test and that your customers will love

Messaging: Understand the best way to talk to your customers about your business and signal your values from the start

Marketing: Learn how to draw attention to your product or service and engage with customers in a sales sequence

Finances: Build your Social Enterprise on firm foundations by planning your pricing model, costs, revenue and profits of your operations.

Launch: Ensure that everything's ready for your launch and learn what you need to do to make an impact from day one.

Requirements

No previous business experience necessary - this is a beginner friendly course to help you build and launch your first social enterprise

Description

The Social Enterprise Launch Kit is a 12-week all encompassing in-depth course designed to help you launch your social enterprise idea from scratch and get your first paying customers simply, quickly and cheaply. It's a comprehensive mixed media course containing 10 hours of structured guided video lessons, 20 workbooks which form a blueprint for building any business you put your mind to, walkthroughs, case studies, additional videos and more. It also includes a full supplementary course called 'The Social Enterprise Mindset' which will help frame your mind, tackle the mental challenges of being a social entrepreneur, and pave the way for your success in the main modules. This course is designed for would-be social entrepreneurs of beginner-intermediate level, who likely have an idea in mind, but are unsure how to launch their idea successfully, or who have launched but are having difficulties. If you don't have an idea already, we've included some guidance on where to find your idea. This unparrelleled course first launched in 2018 and attracted many students from around the world - however, we want this course to reach and help as many people as it can. Udemy provides us an opportunity to make it accessible to a worldwide audience. The course is very international, even though some lessons cover legal structures specific to certain countries. Where possible, relevant examples have been provided for the USA, CAN, UK, AUS, NZ, SA. The instructor is based in the UK.Step by step: Learn how to make every part of your business work using the same methods as Silicon ValleyFrom idea to impact: Launch your social enterprise and get your first paying customers as simply, quickly and cheaply as possibleWith expert guidance: Lessons from 11+ years of starting purpose-driven businesses condensed down into one straightforward course. Avoid costly mistakes, stop being overwhelmed and create a profitable, social-impact business with the help of a mentor who has worked with 100s of early stage entrepreneurs 1-to-1.

Overview

Section 1: Course Overview

Lecture 1 Introduction To This Course

Lecture 2 Meet The Instructor

Lecture 3 Course Schedule - 5 Modules Over 12 Weeks

Lecture 4 What You Need To Complete This Course

Lecture 5 Testimonial - Andrew

Lecture 6 Testimonial - Adam

Lecture 7 Testimonial - Cassi, USA

Lecture 8 Testimonial - Jacqueline, Australia

Lecture 9 Testimonial - Erika, UK

Lecture 10 Testimonial - Guilia, Italy

Lecture 11 Other Testimonials And Praise For This Course

Section 2: Extra Introductory Course - The Social Enterprise Mindset

Lecture 12 Welcome To The Social Enterprise Mindset - Extra Introductory Course

Lecture 13 Lesson 1 - The World Is Changing

Lecture 14 Lesson 2 - Your Story

Lecture 15 Lesson 3 - What's Stopping You?

Lecture 16 Lesson 4 - Your Promised Land

Lecture 17 Lesson 5 - Get Building Right Now

Lecture 18 Social Enterprise Mindset - All Lesson Notes and Exercises

Section 3: Week 1 - Legal Structures And Finances

Lecture 19 Welcome To The Social Enterprise Launch Kit!

Lecture 20 Wait! Are you still looking for your big idea?

Lecture 21 Welcome To Module 1: An Introduction To The Launch Phase

Lecture 22 Lesson 1.1 - Problems With The Traditional Launch Model

Lecture 23 Lesson 1.2 - Methods Of Funding Your Launch

Lecture 24 Workbook 1 - Funding Infopack

Lecture 25 Tip - Don't get stuck in the funding trap!

Lecture 26 End of Lesson 1.2 - Decision Points

Lecture 27 Lesson 1.3 - Legal Structures and Insurance

Lecture 28 Workbook 2 - Legal Foundations Infopack

Lecture 29 Tip - What to look for in a good co-founder

Lecture 30 End of Lesson 1.3 - Decision Points

Lecture 31 Lesson 1.4 - Managing Your Money

Lecture 32 Workbook 3 - Business Finances Infopack

Lecture 33 End of Lesson 1.4 - Decision Points

Lecture 34 End of Week 1 - All Lesson Notes

Lecture 35 End of Week 1 - Your Homework This Week

Lecture 36 End of Week 1 - Wrap Up

Section 4: Week 2 - Setting Up Your Systems

Lecture 37 Welcome to Week 2!

Lecture 38 Lesson 1.5 - Managing Your Time

Lecture 39 Workbook 4 - Task Planner

Lecture 40 End of Lesson 1.5 - Decision Points

Lecture 41 Tip - Should you work alongside starting a business?

Lecture 42 Lesson 1.6 - Setting Personal Goals For Your Launch

Lecture 43 Workbook 5 - Goal Planner

Lecture 44 End of Lesson 1.6 - Setting SMART Goals

Lecture 45 Lesson 1.7 - Refining Your Social Enterprise Idea

Lecture 46 Workbook 6 - Your Business Idea

Lecture 47 End of Lesson 1.7 - Action Plan and Decision Points

Lecture 48 End of Week 2 - All Lesson Notes

Lecture 49 End of Week 2 - Your Homework This Week

Lecture 50 End of Week 2 - Wrap Up (and the end of Module 1!)

Lecture 51 End of Week 2 - Wrap Up Notes

Section 5: Week 3 - Business Fundamentals - Part 1

Lecture 52 Welcome To Module 2: Planning Out Your Business Model

Lecture 53 Welcome To Module 2 - Notes

Lecture 54 Lesson 2.1 - Outlining Your Business Model

Lecture 55 Workbook 7 - Launch Progress Workbook

Lecture 56 Lesson 2.2 - Your Cause

Lecture 57 Workbook 8 - Social Impact Workbook

Lecture 58 End of Week 3 - All Lesson Notes

Lecture 59 End of Week 3 - Your Homework This Week

Lecture 60 End of Week 3 - Wrap Up

Section 6: Week 4 - Business Fundamentals - Part 2

Lecture 61 Welcome to Week 4!

Lecture 62 Lesson 2.3 - Your Customers

Lecture 63 Workbook 9 - Ideal Customer Workbook

Lecture 64 Advanced Tip - A deep dive into picking and validating your target audience

Lecture 65 Wait! Choose Your Next Lesson

Lecture 66 Lesson 2.4 - Your Product

Lecture 67 Workbook 10A - Ideal Product Workbook

Lecture 68 Advanced Tip - Finding And Validating Your Product Idea

Lecture 69 Lesson 2.5 - Your Service

Lecture 70 Workbook 10B - Ideal Service Workbook

Lecture 71 Advanced Tip - Validating Your Service Using The Right Kind Of User Research

Lecture 72 End of Week 4 - All Lesson Notes

Lecture 73 End of Week 4 - Your Homework This Week

Lecture 74 End of Week 4 - Wrap Up

Section 7: Week 5 - Beating The Competition

Lecture 75 Welcome to Week 5!

Lecture 76 Lesson 2.6 - Your Competition

Lecture 77 Workbook 11 - Competitor Positioning Workbook

Lecture 78 Lesson 2.7 - Your Messaging

Lecture 79 Workbook 12 - Messaging Workbook

Lecture 80 End of Week 5 - All Lesson Notes

Lecture 81 End of Week 5 - Your Homework This Week

Lecture 82 End of Week 5 - Wrap Up

Section 8: Week 6 - Getting Your First Sales

Lecture 83 Welcome to Week 6!

Lecture 84 Lesson 2.8 - Reaching Customers

Lecture 85 Workbook 13 - Customer Acquisition Workbook

Lecture 86 End of Lesson 2.8 - Decision Points

Lecture 87 Tip - Getting over your imposter syndrome!

Lecture 88 Lesson 2.9 - Making Promotional Materials

Lecture 89 Workbook 14 - Promotional Materials Planner

Lecture 90 End of Lesson 2.9 - Resources

Lecture 91 End of Week 6 - All Lesson Notes

Lecture 92 End of Week 6 - Your Homework This Week

Lecture 93 End of Week 6 - Wrap Up

Section 9: Week 7 - Making A Profit

Lecture 94 Welcome to Week 7!

Lecture 95 Wait! Choose Your Next Lesson

Lecture 96 Lesson 2.10 - Delivering Your Products

Lecture 97 Workbook 15A - Delivering Products Workbook

Lecture 98 Lesson 2.11 - Delivering Your Services

Lecture 99 Workbook 15B - Delivering Services Workbook

Lecture 100 Lesson 2.12 - Your Costs

Lecture 101 Workbook 16 - Costs Workbook

Lecture 102 End of Lesson 2.12 - Reference And Costs Calculator

Lecture 103 Lesson 2.13 - Making A Profit

Lecture 104 Workbook 17 - Revenue And Sales Workbook

Lecture 105 End of Lesson 2.13 - Reference And Revenue Calculator

Lecture 106 End of Week 7 - All Lesson Notes

Lecture 107 End of Week 7 - Your Homework This Week

Lecture 108 End of Week 7 - Wrap Up (and the end of Module 2!)

Lecture 109 End of Week 7 - Notes

Section 10: Week 8 - Countdown To Launch

Lecture 110 Welcome to Module 3: Launching Your Business

Lecture 111 Welcome to Module 3 - Notes

Lecture 112 Lesson 3.1 - Turning Your Business Plan Into A Launch Checklist

Lecture 113 Workbook 18 - Launch Countdown Checklist

Lecture 114 Lesson 3.2 - Setting Deadlines And Nailing Your To-do List

Lecture 115 Tip - Avoiding Overwhelm and Burnout

Lecture 116 End of Week 8 - All Lesson Notes

Lecture 117 End of Week 8 - Your Homework This Week

Lecture 118 End of Week 8 - Wrap Up

Section 11: Week 9 - Launch Day

Lecture 119 Welcome to Week 9!

Lecture 120 Lesson 3.3 - What Happens On Launch Day

Lecture 121 Workbook 19 - Ongoing Task Planner

Lecture 122 Lesson 3.4 - A Day In The Life Of Your Business After Launch

Lecture 123 End of Week 9 - All Lesson Notes

Lecture 124 End of Week 9 - Your Homework This Week

Lecture 125 End of Week 9 - Wrap Up (and the end of Module 3!)

Section 12: Week 10 - Testing And Tweaking

Lecture 126 Welcome to Module 4: Tweaking Your Business Model

Lecture 127 Lesson 4.1 - Improving Your Business With Lean Testing

Lecture 128 Lesson 4.2 - Conducting Tests

Lecture 129 Lesson 4.3 - Measuring Results

Lecture 130 Workbook 20 - Lean Testing Blueprint

Lecture 131 End of Lesson 4.3 - Interpreting The Results Of Tests

Lecture 132 End of Week 10 - All Lesson Notes

Lecture 133 End of Week 10 - Your Homework This Week

Lecture 134 End of Week 10 - Wrap Up (and the end of Module 4!)

Section 13: Week 11 - Success In The Long Term

Lecture 135 Welcome to Module 5: Building A Successful Business For The Long Term

Lecture 136 Lesson 5.1 - What's Next For Your Business

Lecture 137 Lesson 5.2 - Your Ongoing Journey As A Social Entrepreneur

Lecture 138 End of Week 11 - All Lesson Notes

Section 14: Week 12 - Extra Content

Lecture 139 Tip - How to Find Your Social Enterprise Idea - Part 1 - 'What If'? Question

Lecture 140 Tip - How to Find Your Social Enterprise Idea - Part 2 - The Interest Chain

Lecture 141 Tip - What To Look For In A Good Co-Founder

Lecture 142 Tip - How To Get Over Your Imposter Syndrome

Lecture 143 Tip - Working Alongside Starting A Business

Lecture 144 Tip - Dealing With Overwhelm And Burnout

Lecture 145 Advanced Tip - Picking And Validating Your Target Audience Using Interviews

Lecture 146 Advanced Tip - Validating Your Target Audience Using Facebook Audience Insights

Lecture 147 Tip - Avoiding The Funding Trap

Lecture 148 Advanced Tip - Finding And Validating Your Product Idea

Lecture 149 Advanced Tip - How To Conduct User Research Properly

Section 15: After You Finish This Course

Lecture 150 Give us a review!

Impact-focused first time business owners who want to make the world a better place