Seo For Ecommerce Websites

Unlock the Secrets of Ecommerce SEO to Drive Targeted Traffic and Increase Sales

What you'll learn

Ecommerce Product Keyword Research

Planning or Updating Your Website Structure

Optimizing Your Pages for Organic Search

Earning and Building SEO Backlinks

Why Blogging Matters and How to Blog for Maximum SEO Traffic

Technical SEO Audits and Common Issues to Avoid

What's Working Now in Ecommerce SEO

Requirements

Basic understanding of digital marketing principles

Access to an ecommerce website to apply the learned strategies

A willingness to learn and apply advanced SEO techniques

Description

Are you struggling to get your ecommerce site noticed in the crowded online marketplace? Do you want to increase your organic traffic and drive more sales without relying heavily on paid advertising? This course is designed specifically for ecommerce business owners, digital marketers, and SEO enthusiasts who want to master the art of SEO for online stores. It's perfect for you if you are:Ecommerce business owners looking to improve their website's search engine rankingsDigital marketers wanting to enhance their SEO skills specifically for ecommerceSEO professionals seeking to specialize in ecommerce optimizationAnyone interested in learning advanced SEO techniques for online storesThroughout this course, you'll learn the ins and outs of SEO as it applies to ecommerce. We'll cover everything from keyword research and on-page optimization to technical SEO and effective link-building strategies. You'll also learn how to use powerful tools like Google Analytics and Google Search Console to track your progress and make data-driven decisions.By the end of this course, you'll have the skills and knowledge to:Optimize your ecommerce site for higher search engine rankingsIncrease visibility and drive more salesGain valuable insights and practical tips whether you're new to SEO or looking to deepen your understandingAbout Your InstructorEagan HeathDigital Marketing Agency Owner since 2016 and SEO ExpertEagan Heath is a seasoned digital marketer with extensive experience in SEO and ecommerce. As the host of the "What's Working in Ecommerce" podcast and a partner at Asymmetric Marketing, Eagan has helped numerous ecommerce businesses achieve remarkable growth through effective SEO strategies. With a passion for teaching and a commitment to staying ahead of industry trends, Eagan brings a wealth of knowledge and practical insights to this comprehensive course.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Keyword and Competitive Research

Lecture 2 Keyword Research Example

Lecture 3 Gathering Historical Keyword Data

Lecture 4 Stealing Competitor Keywords

Lecture 5 Selecting Target Keywords

Lecture 6 Introduction to Creating Your Keyword to Page Map

Lecture 7 Creating Your Keyword to Page Map from Existing Pages

Lecture 8 Creating Your Keyword to Page Map Brand New from Scratch

Lecture 9 How to Verify Google Search Console

Section 3: Onsite SEO

Lecture 10 Optimizing SEO Titles and Descriptions based on Your Keyword to Page Map

Lecture 11 Product Page Optimization

Lecture 12 Rich Text Schema Markup for Rich Results on Google

Section 4: Technical SEO

Lecture 13 Page Speed Optimization

Lecture 14 Missing Pages and Redirects

Lecture 15 How to identify and prioritize broken links to fix or redirect for SEO

Lecture 16 Internal Links & a Potential Issue with Shopify Product Category Page Structure

Lecture 17 Mobile First

Lecture 18 Technical SEO Quick Review

Section 5: SEO Blogging and Content Marketing

Lecture 19 Blogging and Content Creation

Lecture 20 Excellent Blog Examples

Lecture 21 Improving Previous Blog Posts for Better SEO

Lecture 22 Improve Your Existing Blog Posts for Better SEO (Using Google Analytics & Google

Section 6: Link Building

Lecture 23 Link Building Overview

Lecture 24 HARO Backlink Building

Lecture 25 Unlinked Brand Mentions

Lecture 26 Finding Guest Blog Link Building Opportunities

Lecture 27 Guest Post Topics and Pitches

Section 7: SEO Expert Interviews and Additional Resources

Lecture 28 Find Exactly Where You Dropped (or Gained) SEO Traffic

Lecture 29 Ecommerce SEO: What’s Working Right Now? – What’s Working in Ecommerce (Ep. 26)

Lecture 30 Part 1 | Google-Proof SEO Link Building for Ecommerce

Lecture 31 Part 2 | Google-Proof SEO Link Building for Ecommerce

Lecture 32 Ecommerce and Shopify SEO Client Audit Example

Lecture 33 Effective SEO Blogging for Ecommerce with Sam Boyd

Lecture 34 Unlocking Explosive Growth in the CBD Market with SEO with Aman Ghataura

Lecture 35 Top Strategies for High-Quality Ecommerce Content in the AI Era

Lecture 36 Backlinks and Beyond: A Guide to PR-Driven SEO with Gene Caballero

Ecommerce business owners,Digital marketers,SEO professionals