Saas Product Management: Become A Saas Pm

Mastering SaaS Product Strategy: From Vision to Execution

What you'll learn

Understand the role and responsibilities of a Product Manager in a SaaS environment.

Gain insight into the daily activities of a Product Manager and the dynamics of a product team.

Learn the product development process from ideation to launch.

Introduction to product strategy and how to develop a compelling product strategy for SaaS applications.

Learn to outline problems, identify user personas, and understand customer needs through user interviews.

Create product vision statements and vision boards specific to SaaS apps.

Apply frameworks like the Product Strategy Stack with a case study on HubSpot.

Understand and map out customer empathy maps and user journey maps for better product design.

Grasp the concept of Jobs-to-be-Done to focus on customer needs.

Estimate market size and define product goals using the OKR framework.

Learn to distinguish your product with unique differentiators and success metrics.

Apply the AARRR Pirate Metric Framework and identify North Star Metrics for a SaaS app.

Breakdown features and create a feature list for SaaS applications.

Get hands-on with the Scrum methodology through practical exercises on product roadmap planning and sprint retrospectives.

Understand Agile software development principles, Scrum workflows, and how to manage product backlogs in JIRA.

Learn product planning, release management, and how to craft effective user stories and tasks.

Dive into product analytics for decision-making, including user behavior tracking and product metrics.

Master the use of Mixpanel for in-depth product analytics and user cohort analysis.

Gain practical skills in Microsoft Excel specific to product management needs, like pivot tables and chart creation.

Requirements

Basic understanding of the software development lifecycle and Agile methodologies.

Familiarity with basic business and marketing concepts.

Interest in product management and SaaS products.

Access to a computer with internet connection to use software tools like JIRA, Mixpanel, and Microsoft Excel.

No prior programming knowledge required, but a willingness to learn the basics of HTML, CSS, and JavaScript is beneficial.

Description

Whether you're on the path to becoming a product manager, already navigating the bustling world of SaaS, or simply intrigued by the nuances of managing cloud-based software products, this course is tailored just for you. It's brimming with all the critical insights, strategies, and hands-on knowledge you need to excel in the SaaS domain. From understanding the basics of product management to mastering the art of SaaS product strategy, development, and analytics, we've got you covered. Prepare to dive deep into the intricacies of SaaS, learning from industry giants like HubSpot, and emerge ready to conquer the SaaS universe with confidence!What You'll Learn:Introduction to Product Management: Kickstart your journey with the fundamentals of product management. Understand what a product is, the role of a product manager, the intricacies of product teams, and get a glimpse into the day-to-day life of a product manager.Product Strategy Development: Forge a robust product strategy, exploring topics like product strategy stack, crafting a product vision, creating a product vision board, and understanding market size. Leverage exercises to apply concepts such as user persona development, empathy mapping, and jobs-to-be-done framework with a focus on SaaS applications like HubSpot.Scrum and Agile Methodologies: Gain proficiency in Scrum and Agile methodologies through practical exercises. Learn to create product roadmaps, manage sprints, and conduct retrospective meetings, preparing you to implement agile planning and execution in your projects.Product Planning and Release Management: Delve into the essentials of product planning and release management. Get acquainted with Scrum methodology, Agile software development, and tools like JIRA for managing product backlogs, crafting user stories, and developing roadmaps.Product Analytics for Decision Making: Elevate your decision-making skills with product analytics. Learn the distinctions between marketing and product analytics, understand user behavior tracking, and get hands-on with tools like Mixpanel and Google Analytics to measure product value and define success metrics.Microsoft Excel for Product Managers: Sharpen your analytical skills with Microsoft Excel, mastering pivot tables, VLOOKUP, and chart creation to effectively analyze and present product data.Technology for Product Managers: Demystify the technological aspects crucial for SaaS product managers. From understanding how the internet works to integrating APIs into your SaaS applications, this module empowers you with the technical know-how essential for the SaaS environment.Course Structure:Section 1: Foundations of SaaS Product ManagementExplore the essence of product management, the role and responsibilities of a product manager, and the dynamics of product teams in the SaaS context.Section 2: Crafting Your SaaS Product StrategyDive into building a comprehensive product strategy with exercises centered around real-world SaaS examples like HubSpot, focusing on user personas, empathy maps, and product vision statements.Section 3: Agile and Scrum in SaaSPractical exercises guide you through the application of Scrum and Agile methodologies to SaaS product management, enhancing your planning and execution skills.Section 4: Mastering Product Planning and Release ManagementGet to grips with Scrum, Agile development, and using JIRA for effective product planning, backlog management, and release scheduling.Section 5: Leveraging Analytics in Product ManagementUnderstand how to apply product analytics for insightful decision-making, using tools and techniques to analyze user behavior and product performance.Section 6: Excel Proficiency for Product ManagersEnhance your data analysis and presentation skills with Excel, learning to utilize pivot tables, VLOOKUP, and charts for product data analysis.Section 7: Technology Essentials for Product ManagersEquip yourself with the necessary technical knowledge, from the basics of internet operations to developing web apps, crucial for managing SaaS products effectively.Who This Course Is For:Aspiring product managers seeking to carve a niche in the SaaS industry.Experienced product managers aiming to deepen their expertise in SaaS product management.Professionals transitioning to product management roles from software development, business analysis, UX/UI design, and other tech-related fields.SaaS entrepreneurs and startup founders looking to develop competitive and innovative SaaS products.Anyone interested in understanding the intricacies of SaaS product management, product strategy, and agile methodologies.Enroll NowBy the end of this course, you will possess a deep understanding of SaaS product management, from conceptualizing and strategizing to executing and analyzing SaaS products. Whether you aspire to advance in your product management career or embark on creating your SaaS startup, this course equips you with the knowledge, tools, and confidence needed to succeed. Enroll now and step into the world of SaaS product management with clarity and competence.

Overview

Section 1: Introduction

Lecture 1 What is a Product

Lecture 2 Who is a Product Manager

Lecture 3 What does Product Manager's do

Lecture 4 Product Team

Lecture 5 Day in the Life of a Product Manager

Lecture 6 Product Development Process

Lecture 7 Course Workbook Introduction

Lecture 8 Download and Solve the workbook

Section 2: Product Strategy

Lecture 9 Introduction to Product Strategy

Lecture 10 Product Strategy Stack

Lecture 11 Product Strategy Stack - SaaS (Hubspot)

Lecture 12 Excercise 1 Product Charter

Lecture 13 Product Vision

Lecture 14 Product Vision Statement for SaaS App

Lecture 15 Product Vision Board

Lecture 16 Excercise 2 Priduct Vision Board

Lecture 17 What is Product Strategy

Lecture 18 Step 1 Outline the Problem

Lecture 19 User Interview for User Persona for the SaaS App

Lecture 20 Step 2 Identify your User Persona

Lecture 21 User Persona - SaaS (Hubspot)

Lecture 22 Excercise 3 User Persona

Lecture 23 Customer Empathy Map

Lecture 24 Customer Empathy Map - SaaS (Hubspot)

Lecture 25 Excercise 4 Customer Empathy Map

Lecture 26 User Journey Map

Lecture 27 Excercise 5 User Journey Map

Lecture 28 Jobs-to-be-Done

Lecture 29 Jobs-to-be-done Part 2 - SaaS

Lecture 30 Excercise 6 Jobs-to-be-done

Lecture 31 Step 3 Introduction to Market Size

Lecture 32 Estimating the Market Size

Lecture 33 Excercise 7 Market size

Lecture 34 Step 4 Introduction to Product Goal

Lecture 35 Goal Statement for a SaaS App

Lecture 36 OKR (Objective key Results) - SaaS

Lecture 37 Excercise 8 Objective Key Results (OKRs)

Lecture 38 Step 5 Introduction to Product Differentiator

Lecture 39 Product Differentiator in a SaaS App

Lecture 40 Step 6 How to define Success Metrics for the Product

Lecture 41 AARRR Pirate Metric Framework

Lecture 42 North Star Metric for a SaaS App

Lecture 43 Step 7 Feature Breakdown List for a SaaS App

Lecture 44 Excercise 8 Business Model Canvas

Lecture 45 Summarising Product Strategy for SaaS - Hubspot

Lecture 46 Summary of Product Strategy Module

Section 3: Scrum Methdaology

Lecture 47 Excercise 1 GO Product Roadmap

Lecture 48 Excercise 2 Build your Agile Roadmap

Lecture 49 Excercise 3 Brainstorming Session

Lecture 50 Excercise 4 User Story

Lecture 51 Excercise 5 Acceptance Criteria

Lecture 52 Excercise 6 Sprint Roadmap Planning

Lecture 53 Excercise 7 Sprint Retrospective Meeting

Lecture 54 Excercise 8 Setting Product Goal and Sucess Metrics

Lecture 55 Excercise 9 One Metric that Matters (OMTM)

Section 4: Product Planning and Release Management

Lecture 56 Introduction to Scrum Methodology and Agile Software Development

Lecture 57 Agile like i am 5

Lecture 58 Agile Software Development

Lecture 59 Agile Manifesto and 12 Principles

Lecture 60 Scrum events, workflows, and artifacts

Lecture 61 Introduction to Product Roadmap and Delivery

Lecture 62 Life of a Product manager

Section 5: Product Analytics for Decision Making

Lecture 63 Introduction

Lecture 64 Introduction to User behavior tracking

Lecture 65 Marketing Analytics Vs Product Analytics

Lecture 66 Introduction to Product Analytics

Lecture 67 Introduction to Mixpanel

Lecture 68 How to do Measure Product Value

Lecture 69 Assignment

Lecture 70 Types of Users and User cohorts

Lecture 71 Value moment

Lecture 72 Types of Users

Lecture 73 What is Value exchange

Lecture 74 Product Metrics Masterclass

Lecture 75 Product Metrics and User Journey

Lecture 76 Product Metrics across industries

Lecture 77 North Star Metric

Lecture 78 Introduction to Google Analytics

Lecture 79 Setting up Mixpanel

Lecture 80 Understand Mixpanel insight, funnels and user cohorts

Lecture 81 Mixpanel for SaaS Product Managers

Section 6: Microsoft Excel for Product Managers

Lecture 82 Introduction to Microsoft Excel

Lecture 83 How to Use Pivot Table in excel

Lecture 84 Vlookup in excel

Lecture 85 Pivot table Part 2

Lecture 86 Assignment

Lecture 87 Types of charts

Lecture 88 Charts in microsoft excel

Section 7: Technology for Product Managers

Lecture 89 Introduction

Lecture 90 How does your internet work?

Lecture 91 What is DNS and who are ISP?

Lecture 92 Client - Server Model

Lecture 93 Internet Protocols

Lecture 94 Introduction to Webpage

Lecture 95 Components of a Webpage

Lecture 96 HTML, CSS and JS in a Webpage

Lecture 97 Introduction to Figma

Lecture 98 Weather app UI in Figma

Lecture 99 CSS Box Model

Lecture 100 Building Weather app with HTML, CSS and Javascript

Lecture 101 Expain API like i am 5

Lecture 102 Real world example of APIs

Lecture 103 Everything about APIs and Postman

Aspiring Product Managers wanting to break into the SaaS industry.,Current Product Managers looking to deepen their knowledge in SaaS product strategies and analytics.,Software Developers and Designers interested in transitioning to product management roles.,Business Analysts and Marketers seeking to understand product management in a tech environment.,Entrepreneurs and Startup Founders aiming to build successful SaaS products.,Project Managers wanting to adopt Agile and Scrum methodologies in their projects.,Data Analysts and Business Intelligence professionals interested in product analytics.,UX/UI Designers looking to align design practices with product strategy and user needs.,Anyone with a keen interest in learning how digital products are managed from conception through to market success.