Retail Business Mastery: Retail Management And Merchandising

Master the art of Retail business with this comprehensive online course on Retail Management and Merchandising

What you'll learn

Develop skills required for successful Retail Management and Merchandising

Enhance communication skills for relationship selling and networking in retail management.

Learn effective strategies for dealing with difficult customers and suppliers.

Gain knowledge about stock management, including warehouse activities, aims of warehousing, material handling, and packaging.

Requirements

Learners with no prior Retail Management knowledge may enroll in this Retail Management course.

Description

Retail Management Online course will teach you the basics to start a potential career or business in the promising field of the Retail Industry.Retail is an ever-growing industry. Retail management saves time and ensures that customers easily locate their desired merchandise and return home satisfied. Effective management avoids unnecessary chaos at the store and rather increases the sales of the store. Over the last couple of decades, total retail sales numbers in the United States have grown considerably, from just under 3 trillion U.S. dollars in 2000 to almost 6.6 trillion U.S. dollars in 2021. So it is definitely promising to start a business or career in the Retail industry. This Retail management online course will help individuals who are looking to start their career in the Retail management profession, or thinking about starting a business in this industry,This beginner's level course will be your stepping stone into the industry, and with a high level of professionalism, experience, and skills that it will enable, you have the potential to be en route to becoming a successful professional in the Retail industry.The retail Management online course is strategically divided into 9 modules to cover the key professional elements related to the Retail industry. It is designed in a way that not it will help the job seekers in this field but also the individuals with some experience who want to start a business.The course will help you learn from scratch and reach a higher level of professionalism. As you may know, organisational skills are important because good organisational skills establish trust and professionalism in the workplace. So, if you are looking to join the various Retail Management and organisational skills, then this Retail Management is your most desired course.Course CurriculumChapter 1IntroductionSkills Required for Successful SellingSelling in ConsultationThe Sales CycleTheory of ExpectancyChapter 2Productivity Techniques for Maximum SellingPrice of SaleChapter 3Communication Skills for Relationship SellingThe HandshakeNetworking in Retail ManagementChapter 4The Selling ProcessPersonal Selling's ImportanceSelling TheoriesEffective salespeople's characteristicsDifferent types of sales promotionsChapter 5The Importance of Consumer BehaviorConsumer Buying ProcessChapter 6Dealing with difficult customersChapter 7Dealing with suppliersWhat Is Supplier PerformanceOrganization of ProcurementTypes of PurchaseChapter 8Dealing with the management of stockWarehouse ActivitiesAims of WarehousingMaterial HandlingPackagingChapter 9Introduction to Retail MerchandisingUnderstanding Your Target CustomerRetail Merchandising StrategiesEvaluating Retail Merchandising StrategiesConclusion

Overview

Section 1: Introduction

Lecture 1 Introduction to Retail Management Part 1

Lecture 2 Introduction to Retail Management Part 2

Section 2: Productivity Techniques for Maximum Selling

Lecture 3 Productivity Techniques for Maximum Selling

Section 3: Communication Skills for Relationship Selling

Lecture 4 Communication Skills for Relationship Selling

Lecture 5 The Importance of Business Networking

Lecture 6 Job Seeking Networking Tips

Section 4: The Selling Process, Theories and Sales Promotions

Lecture 7 The Selling Process

Lecture 8 Theories of selling

Lecture 9 Different types of sales promotions

Section 5: The Importance of Consumer Behavior

Lecture 10 The Importance of Consumer Behavior

Section 6: Dealing with difficult customers

Lecture 11 Dealing with difficult customers

Section 7: Deal with Suppliers

Lecture 12 Deal with Suppliers

Lecture 13 Types of Purchase

Section 8: Dealing with the management of stock

Lecture 14 Dealing with the management of stock

Section 9: Retail Merchandising

Lecture 15 Introduction to Retail Merchandising

Lecture 16 Understanding Your Target Customer

Lecture 17 Retail Merchandising Strategies

Lecture 18 Evaluating Retail Merchandising Strategies

Section 10: Concluding Remarks

Lecture 19 Concluding Remarks

Retail store owners or managers who want to improve their knowledge of retail management and merchandising strategies to increase their business profitability.,Entry-level retail employees who want to develop their skills and knowledge of the retail business and eventually advance to managerial positions.,Professionals from other fields who are considering a career change to retail management or who want to acquire knowledge about the retail industry.