Python For Social Media Analytics

Learn Social Media Analytics in Python. Acquire the Combined Skillset of a Data Scientist and Digital Marketer.

What you'll learn

Use Python for social media analytics

Acquire business knowledge and digital marketing skills

Solve real-world challenges

Boost digital marketing skills and understanding

Requirements

Basic Python programming

Python and Jupyter Notebook installation

Enthusiasm to learn new platforms and concepts

Description

Data science and analytics are revolutionizing every industry, propelling businesses to new heights in today’s data-driven economy. Social media is a powerful tool that 77% of enterprises use as of 2023. It’s reshaping how companies reach their customers and transforming global marketing strategies.This Python for Social Media Analytics course will teach you the combined skillset of a data scientist and a social media marketer, rendering you invaluable to companies looking to drive business value with data.Such abilities give you a competitive edge over data science professionals without domain expertise.Unique features of This Data Science CourseReal-World Data: Utilizes real social media data acquired through 365 DataScience's marketing campaigns.Practical Problem Solving: Emphasizes a pragmatic, data-driven approach to address real-world business challenges.Comprehensive Skillset: Equips you with the in-demand skillset of social media analytics, differentiating you from other data professionals and enhancing your employability.Typical Data Science CoursesDataset Source: Other courses rely on clean, pre-processed Kaggle datasets.Focus: Typically emphasize theoretical concepts, often lacking preparation for real-world data science applications.Business Relevance: Lacking business or domain-specific knowledge instruction—leading to a skills gap between coursework and practical job requirements.Topics Covered· Python· Social Media Analytics· Marketing· Data AnalysisWhat You’ll LearnThis Python for Social Media Analytics course prepares you to extract insight from social media data, mainly focusing on Facebook marketing.The course is structured into five distinct sections:1. Introduction to Social Media AnalyticsThe first part of this course is designed to teach you the basics of social media analytics, and how it is used to drive marketing success.I will also teach you about the marketing funnel, which is a model that illustrates a consumer’s journey with any brand.By the end of this section, you will be familiar with the fundamentals of social media marketing.2. Social Media Marketing TerminologyThis course segment takes you through the jargon commonly used in digital marketing.You’ll learn the difference between terms like ads, ad sets, and campaigns, along with data collection mechanisms like the Facebook (Meta) Pixel.By the end of this section, you’ll have a firm grasp of marketing concepts to work closely with marketing teams and aid in driving organizational success.3. Social Media MetricsSocial media marketers track various KPIs to measure the success of ad campaigns.These metrics are then analyzed to improve the performance of future marketing initiatives iteratively.This is where data analysts come in. Marketing teams work closely with data practitioners to uncover insights from social media performance metrics.But to deliver data-driven recommendations and improve campaign performance, you must first understand how marketing success is measured.This section guides you through the metrics tracked in Facebook campaigns and shows how they are calculated with real-world examples.4. Creating an Ad Campaign on Facebook Ads ManagerThis section covers how to use Facebook Ads Manager, which allows you to create and manage your ads on the Facebook platform.This will give you an understanding of how marketers create social media campaigns, allowing you to work closely with marketing teams and develop an understanding of the strategies employed during the campaign creation process.By the end of this segment, you’ll understand how social media marketers create, run, and track advertisements on the Facebook platform.5. Analyzing a Real Marketing Campaign with PythonThis is the final part of this course, building on top of all the concepts taught in the previous sections.Having gained a grasp of various social media metrics and feeling at ease with the Ads Manager platform, you’ll now learn to analyze a Facebook marketing campaign performance using Python.The dataset we will analyze in this section belongs to a real marketing campaign launched by 365DataScience.We’ll extract data-driven insights beyond surface-level information to reveal how 365DataScience’s marketing strategies performed.By the end of this section, you’ll know how to analyze social media data with programming languages like Python.You’ll also be capable of enhancing a business’s Facebook marketing strategy by delivering quantifiable recommendations backed by data.So, if all this sounds exciting, click the Buy Now button today. See you inside the course!

Overview

Section 1: Course Introduction

Lecture 1 Welcome

Lecture 2 Why is this the right time to learn Python for social media analytics?

Section 2: Introduction to Social Media Marketing

Lecture 3 Intro to social media marketing

Lecture 4 The marketing funnel

Section 3: Social Media Marketing Terminology

Lecture 5 What is a marketing campaign?

Lecture 6 What are ad sets?

Lecture 7 What is an ad?

Lecture 8 Core, custom, and lookalike audiences

Lecture 9 Facebook pixel

Section 4: Social Media Marketing Metrics

Lecture 10 Intro to social media marketing metrics

Lecture 11 Reach & impressions

Lecture 12 CTR

Lecture 13 Link clicks

Lecture 14 Conversion rate

Lecture 15 CPM

Lecture 16 CPC

Lecture 17 CPR

Lecture 18 ROAS

Lecture 19 A message from the instructor

Section 5: Intro to Facebook Ads Manager

Lecture 20 Intro to Facebook Ads Manager

Section 6: Creating a Facebook Campaign

Lecture 21 Creating your first campaign on Ads Manager

Lecture 22 Creating an ad set

Lecture 23 Creating an ad

Section 7: Analyzing a Facebook Campaign with Python - Overall Campaign Performance

Lecture 24 Examining the dataset

Lecture 25 Facebook campaign summary

Lecture 26 Calculating the CPM

Lecture 27 Calculating the CPR

Section 8: Analyzing a Facebook Campaign with Python - Ad Set Overview

Lecture 28 Ad set overview

Lecture 29 Warm, hot, and cold ad sets

Lecture 30 LAL vs Detailed ad sets - Part 1

Lecture 31 LAL vs Detailed ad sets - Part 2

Section 9: Analyzing a Facebook Campaign with Python - Detailed Ad Set Analysis

Lecture 32 Analyzing Hot ad sets - Part 1

Lecture 33 Analyzing Hot ad sets - Part 2

Lecture 34 Analyzing warm ad sets

Lecture 35 Analyzing cold ad sets - Part 1

Lecture 36 Analyzing cold ad sets - Part 2

Lecture 37 Analyzing Cold ad sets - Part 3

Individuals looking to pursue a career in data science,Those with a foundational background in programming and data science who want to bolster their employability with domain-specific knowledge,Data practitioners seeking hands-on experience in the field of social media marketing,Data practitioners seeking hands-on experience in the field of social media marketing,Individuals wanting to transition into roles focused on data analytics or digital marketing,Marketing professionals looking to expand their skillset to leverage data-driven decision-making