Professional Diploma In Digital Marketing™

Essentials of Digital Marketing, Content, Strategy, SEO and Paid Marketing

What you'll learn

Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow

Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques

Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising

Create compelling digital display campaigns

Requirements

Be able to understand and communicate in Basic English

Description

The IIDM™ Professional Diploma in Digital Marketing™ is a 9-months course and examines a number of facets of the digital marketing landscape, covering subjects like social media marketing, search engine optimization, and analytics for digital marketing. You will gain a new set of stories, concepts, and tools to assist you in creating, distributing, promoting, and pricing products and services digitally once you have completed the Professional Diploma in Digital Marketing™.Key Topics:Introduction to Digital Marketing:Content MarketingDigital Marketing StrategyPaid MarketingSocial Media MarketingSearch Engine MarketingE-Commerce MarketingIt's time to start considering getting qualified if the thought of living without restrictions excite you. Your employment opportunities are not limited by your level of education.There was was a period when companies were expected to raise employee performance. You are now responsible for everything. To ensure that you have a chance at the roles you want in your profession, you must take responsibility for your upskilling.Most people don't have the time, money, or energy to finish a masters degree every time they want to learn something new, which is the problem. Therefore, turning to diplomas and certifications is your best option.What is the purpose? How do you contact your audience? How can traditional and digital media collaborate to produce a campaign that is impenetrable and true across all platforms? This session walks you through all the fundamentals, enables you to learn about the buyer's journey, and keeps you grounded in reality. Always strive to maintain clarity and actionability.Principles of Digital MarketingDeveloping Marketing ObjectivesDigital ResearchConnecting with the CustomerManaging your Time Effectively

Overview

Section 1: INTRODUCTION

Lecture 1 Welcome to the International Institute of Digital Marketing™

Lecture 2 Training Overview

Lecture 3 Register your profile on IIDM™ Website

Lecture 4 Become an Affiliate with IIDM™

Lecture 5 Introduction to Digital Marketing

Section 2: MONTH 1

Lecture 6 Research Activity

Lecture 7 Automation tools for Social Media Marketing: Heropost

Lecture 8 Create Social Media Graphics on CANVA

Lecture 9 How To Create A Blog

Lecture 10 Creative content for Social Media: Podcasts

Section 3: MONTH 2

Lecture 11 Search Engine Optimization (SEO)

Lecture 12 SEO For Blogs

Lecture 13 What is Search Engine Optimization (SEO)?

Lecture 14 What is Search Engine Marketing (SEM)?

Lecture 15 How SEO Affects Your Business

Lecture 16 Setting SEO Expectations

Lecture 17 Reading Search Engine Result Pages

Section 4: MONTH 3

Lecture 18 Ongoing Keyword Evaluation

Lecture 19 Understanding Content Optimization

Lecture 20 Optimize Site Structure

Lecture 21 Optimizing Textual Page Elements

Lecture 22 Optimizing Nontext Components of A Webpage

Lecture 23 Optimizing For Personalized Search

Section 5: MONTH 4

Lecture 24 Understanding How Search Engines Index Content

Lecture 25 Interpreting The Code Behind Webpages

Lecture 26 Working with Canonical URLs and Redirects

Lecture 27 Using Google Search Console

Lecture 28 Understanding The Importance of Links

Lecture 29 Building Internal Links

Lecture 30 Building External Links

Lecture 31 Finding Link-Building Opportunities

Lecture 32 Analyzing Keywords

Lecture 33 Analyzing Links

Section 6: MONTH 5

Lecture 34 How to Research Keywords

Lecture 35 Why You Need A Keyword Research

Lecture 36 Tools to Help You Analyze Keywords

Lecture 37 Anatomy of Local Search Results

Lecture 38 Exploring Local Ranking Factors

Lecture 39 Identifying Keywords For Your Business

Lecture 40 Using Online Keyword Tools

Lecture 41 Research The SERPs

Lecture 42 Keyword Tools: Search Engine

Lecture 43 Keyword Concepts: Long tail and Short tail

Lecture 44 Keyword Research: Buying Cycle

Section 7: MONTH 6

Lecture 45 Understanding SEO and eCommerce

Lecture 46 Understanding Local SEO

Lecture 47 Understanding Mobile SEO

Lecture 48 Understanding General vs Local SEO

Lecture 49 Google Tools: Google Analytics

Lecture 50 Google My Business

Lecture 51 Keeping Customers Informed During COVID-19

Section 8: MONTH 7

Lecture 52 What is a Digital Marketing Strategy?

Lecture 53 Getting and Managing Reviews For Higher Rankings

Lecture 54 Buyer Journey and Keywords

Lecture 55 Use Trends Data to Complete The Picture

Lecture 56 Apply Your Data to Your Website Structure

Lecture 57 Map Your Keyword Data to A Calendar

Lecture 58 Present Your Strategy

Section 9: MONTH 8

Lecture 59 LinkedIn Advertisement

Lecture 60 A/B Testing

Lecture 61 Facebook Advertisement

Lecture 62 Reposting Strategy

Lecture 63 Google Advertising: Interface & Display Campaign

Lecture 64 Google Advertising: Search and Video Ads

Section 10: MONTH 9

Lecture 65 Target Ads and Campaigns with Keywords: Location, Time, and Words

Lecture 66 Maintain Keyword Groups with Specific Destinations

Lecture 67 Build Your Quality Score with Keyword Themes

Lecture 68 Take Time to Optimize The Details

Lecture 69 Utilize Negative Keywords

Lecture 70 Content Marketing: Answer Questions and Anticipate Events

Lecture 71 Email: Educate and Engage The Needs of The Audience

Lecture 72 Optimizing Ecommerce Content Pages

Lecture 73 Social: Engage By Knowing The Need, The Time, and The Language

Lecture 74 Congratulations!

Entrepreneurs who want to be more entrepreneurial,Traditional marketers and marketing executives who want to play a bigger, sharper game,Marketing managers and senior management,Small business owners who may or may not want to stay small,Career changers,Graduates with no plans to wait around,Whoever needs to create and apply a digital marketing strategy for their organization,Anyone in marketing or business who wants to show the world what they can do