Product Marketing: Go To Market Strategy (Gtm)

Effective go to market strategy including a go to market calendar and a full strategy for a great product launch

What you'll learn

Create a winning and effective go to market strategy

Create a marketing calendar for your go to market strategy

Apply agile marketing and marketing sprints to make your team more efficient

Have a tremendous launch!

Requirements

There are no prerequisites, just a love for learning, and an open mind

Description

Have an amazing launch, and long-term marketing success by creating a winning strategy and being organized with a marketing calendar!CREATING A WINNING STRATEGYI'll help you strategize your launch and long-term marketing in a sophisticated way by using existing marketing patterns which you can apply to just about any business.In this course, I'll show you common popular types of businesses, that the most effective marketing strategies they tend to use. That will help to take the guessing out of your situation.FULLOW A MARKETING CALENDARWe'll go over how to create a pre-launch marketing calendar that starts two months before your launch date. We'll go over what you should put in your marketing calendar every day in order to build up to an amazing launch. A marketing calendar will help you prepare every single one of your marketing strategies to be effective on launch date!WITHOUT A LAUNCH PLAN AND CALENDARWithout a great strategy and without doing the work before you launch, you'll likely experience the "crickets" launch where people launch a product, promote it to their immediate social media audience, do one or two other things for marketing, and see no traffic or sales.Don't let that happen to you. Be prepared, organized, plan ahead, and succeed! Invest in your future! Enroll today!

Overview

Section 1: Introduction and welcome

Lecture 1 Introduction and welcome

Lecture 2 Introducing our class project

Lecture 3 Main go-to-market benefits: be organized, more efficient, greater launch success

Section 2: Creating a go to market strategy

Lecture 4 Difference between a go to market strategy and a marketing plan

Lecture 5 Starting to create the go to market strategy by setting goals

Lecture 6 Practical example of choosing go to market launch goals

Lecture 7 Go to market - brand purpose

Lecture 8 Launch date and brand messaging

Lecture 9 Go to market strategies

Lecture 10 Creating a go to market budget

Section 3: Go to market calendar

Lecture 11 Go to market calendar - part 1

Lecture 12 Go to market calendar - part 2

Section 4: Marketing patterns and common strategies for common businesses

Lecture 13 Section introduction - how to watch this section

Lecture 14 Infographic to help you create a marketing plan

Lecture 15 Basic marketing plan for an Ecommerce product

Lecture 16 Local business marketing plan example

Lecture 17 Agency or services (marketing, web development, design) company marketing plan

Lecture 18 Marketing plan for a blog or YouTube or podcast or influencer or coach

Lecture 19 Marketing plan for a marketplace, platform, or big website domination

Lecture 20 Marketing plan for an innovative new product or website

Lecture 21 B2B company marketing plan

Lecture 22 Affiliate business marketing plan

Lecture 23 Marketing plan company and strategies overview

Section 5: Launch! And marketing before you launch

Lecture 24 Three ways to launch your business or product

Lecture 25 Relaunching strategy

Lecture 26 A/B testing secretly

Lecture 27 When to not have a go to market strategy, or when to have a small one

Lecture 28 Should you be secretive or open about your upcoming launch?

Section 6: Conclusion

Lecture 29 Thank you for taking this course! Parting words.

This course is great for entrepreneurs,This course is intended for marketing managers or marketing strategists on your team