Product Management For Profit With Dekker

Become a Profitable Product Manager in 2023

What you'll learn

Product Management

Product Manager Training

Project Management

Product Strategy

Product Development

Requirements

None

Description

Unlock the Secrets to Highly Profitable Product Management & Become a Top 1% Product Manager! Learn from the former Vice President of a Google accelerator startup and ex-PlayStation Global Manager Dekker Fraser, MBA. Apply the secrets that separates successful, profitable products from the graveyard of failed products. Discover research-backed strategies and nitty-gritty execution tactics of product management. The key factors that determine whether a product will succeed or failWhy some products are fundamentally more profitable than othersMarket research mastery & competitive analysis (including all the major types of market research)Tactical project management for product managersProduct Led Growth (PLG)Product management for all kinds of products, including: B2C, B2B, software, hardware, apparel, entertainment & moreData-driven decision-makingIn-product analyticsCustomer-centric product innovationLeadership for product managersHow to manage programmersStrategic, profitable product visionRoadmapping and prioritizationCross-functional collaboration and influenceAgile and waterfall techniquesProduct launch excellenceProduct management certificationUnlock Your Potential, Elevate Your Product Management Career, and Drive Product SuccessAre you ready to take your product management skills to the next level? Welcome to our transformative Product Management Course! Whether you're a seasoned professional or just starting out, this program is meticulously crafted to equip you with the knowledge, tools, and strategies needed to excel in the dynamic world of product management.

Overview

Section 1: Product Management Introduction

Lecture 1 Product Management 1

Lecture 2 Product Management 2

Lecture 3 Product Management 3

Lecture 4 Meeting Customer Needs

Lecture 5 Product Management 4

Lecture 6 Product Management 5

Lecture 7 Product Features That Do Not Create Value

Section 2: Project Management for Product Managers

Lecture 8 Project Management for Product Management - Part 1

Lecture 9 Project Management for Product Management - Part 2

Lecture 10 Project Management for Product Management - Part 3

Lecture 11 Project Management for Product Management - Part 4

Lecture 12 Project Management for Product Management - Part 5

Lecture 13 Agile Scrum Primer

Section 3: Product Value Proposition

Lecture 14 Product Value Proposition 1

Lecture 15 Product Value Proposition 2

Lecture 16 Product Value Proposition 3

Section 4: Product Strategy Considerations

Lecture 17 Profit

Lecture 18 The Big Mistake in B2B Product Marketing that People Keep Making

Lecture 19 Product Positioning Mistakes

Lecture 20 Dyson Product Marketing Example

Lecture 21 Key B2B Marketing Notes

Lecture 22 Managing Cannibalization

Lecture 23 Product lifecycle decisions

Lecture 24 Nike Example: Big Product Marketing Mistake

Lecture 25 Website Data Insights

Lecture 26 Lessons from Grant Cardone's 10X Rule

Section 5: SaaS Product Management

Lecture 27 SaaS Positioning Worksheet - Part A

Lecture 28 SaaS Positioning Worksheet - Part B

Lecture 29 Email nurturing after signing up for a free account - part 1

Lecture 30 Email nurturing after signing up for a free account - part 2

Lecture 31 50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!

Lecture 32 SaaS Sales Demos that Sell!

Lecture 33 SaaS Startups Are Not Greedy Enough!

Lecture 34 SaaS Marketing Time Horizons

Lecture 35 SaaS Positioning 1

Lecture 36 Example - Bolt

Lecture 37 SaaS Positioning 2

Lecture 38 SaaS Positioning 3

Lecture 39 Automation vs Analytics

Lecture 40 Positioning - Successful Companies

Lecture 41 Meet Customers Where They're At

Lecture 42 Homepage Messaging

Lecture 43 LinkedIn Ad Example

Lecture 44 Vertical SaaS Positioning

Lecture 45 Building a Story Brand

Section 6: Market Research

Lecture 46 Prologue: Quick Market Research Hacks

Lecture 47 3 Types of Market Research

Lecture 48 3 Types of Data

Lecture 49 Shopify Example: Research Hacks Applied

Lecture 50 Two Pointers for Market Research

Lecture 51 Exploratory Research

Lecture 52 Example: Arthritis Supplement (Branding Based on Exploratory Interviews)

Lecture 53 Interviewing Potential Buyers (B2B)

Lecture 54 Writing Case Studies

Lecture 55 Case Study Interview Questions

Lecture 56 Opinion Testing

Lecture 57 Descriptive Market Research 1

Lecture 58 Descriptive Market Research 2

Lecture 59 Evidence-Based Website Copywriting

Lecture 60 Collecting B2B Survey Responses

Lecture 61 Surveying B2B Buyers (Quantitative Research)

Lecture 62 Terms to Know for the Following Lectures

Lecture 63 Diagnosing Problems 1

Lecture 64 Diagnosing Problems 2

Lecture 65 Advanced Considerations in B2B Funnels

Lecture 66 Calculating Sales Velocity

Lecture 67 Viral KPIs in LinkedIn

Lecture 68 Using LinkedIn Ads for Research?

Lecture 69 3 Classic Advertising Testing Methods

Lecture 70 Market Research Lessons from Advertising Strategy

Lecture 71 Introduction to Casual Market Research

Lecture 72 3 Things Worth Testing with Direct Response

Lecture 73 A/B Testing in Facebook

Lecture 74 Where to Use LinkedIn for Research

Lecture 75 Competitive Analysis 1

Lecture 76 Competitive Analysis 2

Lecture 77 1-Page Competitor Analysis Template

Lecture 78 Spying on Competitors' Ads (LinkedIn)

Lecture 79 Spying on Competitors' Ads (Facebook)

Lecture 80 PART 1 : Competitive Analysis

Lecture 81 PART 2 : Competitive Analysis

Lecture 82 PART 3: Competitive Analysis - Customer Captivity

Lecture 83 PART 4 : Competitive Analysis - Marketing Strategy & Tactics

Lecture 84 Introduction to Sizing Markets & Sizing Demands

Lecture 85 Investor Marketing

Lecture 86 Introduction to Market Sizing

Lecture 87 Sizing Markets with Investor Relations

Lecture 88 Sizing Markets with Social Media Advertising

Lecture 89 Estimating Demand with ProfitGuru

Lecture 90 Estimating Demand with Google Keyword Planner

Lecture 91 Be Careful with Using Views, Reviews, and Subscribers!

Lecture 92 Sizing Book Demand with KDSPY

Lecture 93 Sizing Podcast Markets

Lecture 94 Sizing Markets with Panel Data

Lecture 95 Absolute #s Matter more than Relative #s

Lecture 96 The Uniqueness Trap

Lecture 97 Introduction to Research on How Brands Grow

Lecture 98 How Brands Grow Part 1

Lecture 99 7 Rules for Brand Growth

Lecture 100 Notes from Byron Sharp

Lecture 101 Marketing Laws

Lecture 102 Ogilvy's Thoughts on Market Research

Lecture 103 Intro to Customer Decision Journey Research

Lecture 104 Customer Decision Journey Part 1

Lecture 105 Customer Decision Journey Part 2

Lecture 106 Customer Decision Journey Part 3

Lecture 107 Customer Journey's McKinsey

Lecture 108 Intro to Conversion Rate Optimization

Lecture 109 Strategic Thinking for Conversion Rate Optimization

Lecture 110 Assignment: Audience Insights

Lecture 111 On-site Surveys

Lecture 112 Survey Example

Lecture 113 Conversion Rate Optimization Mistake

Lecture 114 Easiest Way to Boost Conversion Rates

Lecture 115 Dramatic CTA Changes

Lecture 116 Levels of Testing

Lecture 117 Offer Testing

Lecture 118 Time To Convert

Lecture 119 30 Day Drip with Webinar

Lecture 120 Assignment: Webinar

Lecture 121 6 Principles

Lecture 122 Analytics Mistakes

Lecture 123 Ungated Videos

Lecture 124 Provide Options

Lecture 125 Provide Options through Retargeting

Lecture 126 Address Objections

Lecture 127 Don't Gate Your Content

Lecture 128 Testing Creative Strategies

Lecture 129 AB Testing Pages

Lecture 130 AB Testing Pages 2

Lecture 131 A/B vs A/B/N vs. Multivariate Testing

Lecture 132 General Rule of Thumb

Lecture 133 CRO Software

Lecture 134 Optimizing Based on Stages of Awareness

Lecture 135 Funnel Content Testing

Lecture 136 Funnel Example

Lecture 137 Pricing Page Testing

Lecture 138 Audio Testing

Lecture 139 PQLs

Lecture 140 Social Sign On

Lecture 141 Live Chat CRO

Lecture 142 Cancellation

Lecture 143 Interactive Content

Lecture 144 Intro to Marketing Psychology

Lecture 145 Why obsolete frameworks like the 4Ps and Myers-Briggs stick around

Lecture 146 How to change people's minds using Jonah Berger's psychology framework

Lecture 147 How to change people's minds (psychology example)

Lecture 148 Incrementalism

Lecture 149 Reciprocity

Lecture 150 Scarcity

Lecture 151 Visibility

Lecture 152 Toilet Paper Psychology

Lecture 153 Familiarity, Likeability & Influence

Lecture 154 Product Marketing Pricing Psychology

Lecture 155 Virality

Lecture 156 Persuasion & Influence

Lecture 157 Habit Formation

Lecture 158 Intro to Finding Buyers & Partners

Lecture 159 Sales Navigator

Lecture 160 Sales Navigator Walk-Through

Lecture 161 Influencer Marketing

Lecture 162 Your list and why personas aren't adequate

Lecture 163 Pointless personas

Lecture 164 The best approach

Lecture 165 Finding or buying a list

Lecture 166 Rent a list

Lecture 167 Build a list from scratch continued

Lecture 168 Compile or build a list

Lecture 169 Your List - Conclusion

Lecture 170 Intro to Data & Media

Lecture 171 Data Driven Cold Email Insights

Lecture 172 Measuring Success

Lecture 173 Frequency, Ad Recall & Purchase Intent

Lecture 174 Brand Marketing Measurements & Mistakes

Lecture 175 A Million Impressions Campaign Example

Lecture 176 LinkedIn Advertising Benchmarks

Lecture 177 Intro to Product Marketing Analytics

Lecture 178 Measuring Success

Lecture 179 Digital Marketing Analytics Part 1

Lecture 180 Digital Marketing Analytics Part 2

Lecture 181 Customer Analytics Part 1

Lecture 182 Customer Analytics Part 2

Lecture 183 Value Propositions & Demand Generation Part 1

Lecture 184 Value Propositions & Demand Generation Part 2

Lecture 185 Product Analytics

Lecture 186 Broad Market Analytics Part 1

Lecture 187 Broad Market Analytics Part 2

Lecture 188 Pricing & Profit Part 1

Lecture 189 Pricing & Profit Part 2

Lecture 190 Advertising & Media Part 1

Lecture 191 Advertising & Media Part 2

Section 7: Product Manager Leadership Skills

Lecture 192 Introduction

Lecture 193 Team Management

Lecture 194 Executive Presence for Leaders - Part 1

Lecture 195 Executive Presence for Leaders - Part 2

Lecture 196 OPTIONAL Executive Presence Video

Lecture 197 Lead Leadership

Lecture 198 Leadership Tips

Lecture 199 Toastmasters Leadership Advice

Lecture 200 Leadership Principles & Myths 1

Lecture 201 Leadership Principles & Myths 2

Lecture 202 Leadership Principles & Myths 3

Lecture 203 Leadership Principles & Myths 4

Lecture 204 Leadership Principles & Myths 5

Lecture 205 Collaboration Leadership

Lecture 206 Presentation Slides

Lecture 207 How people evaluate you

Lecture 208 Commitments

Lecture 209 How to persuade others

Lecture 210 Principles of Persuasion - Video [link]

Lecture 211 Candor

Lecture 212 Negotiating deals

Lecture 213 Note on commitment

Lecture 214 Gaining power

Lecture 215 Powerful people

Lecture 216 Video on Power from a Stanford professor Unsupported video hosting