Product Management 101: Mastering The Basics For Success

Product Management, Market Understanding, Defining the Product, Launching the Product, Working with Teams

What you'll learn

What is Product Management?

Skills for being a Product Manger.

How to start your journey as a Product Manager.

Understanding the market, how to evaluate your product in market.

How to define your product Vision, Strategy, Roadmap and more.

Collaborating with Design, Engineering, and Marketing teams

How to set up meetings that everyone will love and won't sleep.

and a lot more…

Requirements

Passion | Passion | Passion

Description

Hello and  Welcome to our comprehensive course, “Product Management 101: Mastering the Basics for Success”. This course is designed to guide you through the exciting and multifaceted world of product management, providing you with all the tools you need to excel in this dynamic field.In Module 1, we’ll demystify the realm of product management. You’ll learn what it means to be a product manager, understand the key differences between project and product management, and discover the essential skills that make a product manager successful.Module 2 will immerse you in the art of understanding the market. You’ll master various market research techniques, learn how to identify customer needs, and conduct a competitive analysis.In Module 3, we’ll delve into the heart of product management: defining the product. You’ll develop a clear product vision and strategy, learn how to prioritize features, and create a roadmap for success.Module 4 focuses on the importance of teamwork. You’ll learn how to collaborate effectively with design, engineering, and marketing teams, manage stakeholders, and hone your communication and leadership skills.Module 5 is all about launching the product. We’ll guide you through developing a go-to-market strategy, planning and coordinating a successful launch, and conducting a post-launch analysis.In Module 6, you’ll learn how to manage the product post-launch. We’ll cover monitoring key performance indicators (KPIs), analyzing user feedback and data, and iterating on the product.Finally, in Module 7, we’ll discuss the importance of ethics in product management. You’ll learn how to consider ethical implications in your work and how to build products for accessibility and inclusivity.This course is more than just a learning experience; it’s a significant step in your journey to becoming a successful product manager. Join us as we explore the fascinating world of product management together!

Overview

Section 1: Course Introduction

Lecture 1 Product Management Course Introduction

Section 2: Introduction to Product Management

Lecture 2 What is Product Management?

Lecture 3 The role of a Product Manager

Lecture 4 Key skills for a successful Product Manager

Lecture 5 Difference between Project Management and Product Management

Section 3: Understanding the Market

Lecture 6 Market Research Techniques

Lecture 7 Identifying Customer Needs

Lecture 8 Competitive Analysis

Lecture 9 SWOT Analysis

Section 4: Defining the Product

Lecture 10 Product Vision

Lecture 11 Product Strategy

Lecture 12 Prioritizing Features

Lecture 13 Product Roadmap

Section 5: Working with Teams

Lecture 14 Collaborating with Design, Engineering, and Marketing teams

Lecture 15 Stakeholder Management

Lecture 16 Communication and Leadership

Lecture 17 Meetings

Section 6: Launching the Product

Lecture 18 Go-to-Market Strategy

Lecture 19 Customer Journey Map

Lecture 20 Launch Planning and Coordination

Lecture 21 Post-Launch Analysis

Section 7: Managing the Product Post-Launch

Lecture 22 Monitoring Key Performance Indicators (KPIs)

Lecture 23 User Feedback and Data Analysis

Lecture 24 Iterating on the Product

Section 8: Ethics in Product Management

Lecture 25 Considering Ethical Implications

Lecture 26 Building Products for Accessibility and Inclusivity

Section 9: Course Wrap up

Lecture 27 Congratulations and see you in our next Adventure.

Absolute Beginners | Anyone Trying to shift to Product Management