Print Ad And Poster For Commercial And Public Service Ads

Creating print ad and poster with deep meaning, solve the creative brief, brainstroming to visualize the idea.

What you'll learn

We will learn and understand what is a print ad and how print ad can affect us to solve problems or promote products.

We will break down the creative brief into the print ad and brainstorm to find ideas to solve the problem raised.

From the creative brief we will find the idea then we will find the visual idea and design a print ad based on the creative brief.

We will learn copywriting in the print ad, so the message can be delivered to the audience.

We will also learn the layout in the print ad and poster in order good look and be proportional.

Requirements

May need basic skills in using graphic design software and creative thinking to do brainstorming.

Description

DescriptionThis course teaches how to create print ads and posters for commercial and public service advertisement purposes. We will learn to create campaigns, not only a design but campaigns containing a message to influence the audience.For commercial purposes usually to promote the products or build trust and image to the public. For social movements to raise specific issues and medium to voice aspirations to the government or public service advertisement to solve the problem in society.We will learn from solving creative briefs, finding the idea (brainstorming), visualizing the concept, and copywriting, to become campaign designers. This course is more concerned with how our design can influence people about specific issues and how to find the best idea and visual to get a good print ad. I try to pack the course in a short time and with simple explanations to make it easy to understand.What can you expect?By the end of this course, you'll be able to make your own:You will understand what is a print ad and how print ads can affect campaign-specific issues or promote a product.You can make your creative brief in print ads and brainstorm to find ideas to solve the problem raised.You can find the visual idea and design a print ad based on the creative brief. So that the visuals and message interest the audience and get them to pay attention. You can write the copywriting in the print ad, so the message can be delivered to the audience.You can design print ad posters by considering the layout in order good look and be proportional.So, this class guide to making a meaningful campaign in print. Not only just a design but design can convey the message to the audience. Design can build an image and connect the company/institution to the public.Who This Class is For? This class is suitable for all levels that want to learn to create print ads, posters, or campaign design, especially for beginners who want to learn to find the idea through brainstorming to design visualization.Materials/Resources:To help along the project, we should prepare some tools. It consists of a sketchbook, book notes, drawing tools, and a computer with graphic design software.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 The Powerful of Print Ad

Section 2: Print ad Structure

Lecture 3 Identified the Print Ad Strucrue

Section 3: Learn Creative Brief

Lecture 4 Understanding and Solve the Problem from Creative Brief

Lecture 5 Finding Relate Audience Problems

Section 4: Finding Visual Idea

Lecture 6 Represent Idea in Visual

Section 5: Copywriting in Print Ad

Lecture 7 Get Amazing Copywriting

Lecture 8 How to Make Copywriting

Lecture 9 Writing Copy in Print ad project

Section 6: Design by Rule

Lecture 10 Layout Base on the Composition

Lecture 11 Conclussion

This class is suitable for all levels that want to learn to create print ad, especially for beginners who want to learn create print ad poster, find the idea through brainstorming , to design visualization.