Presenting To Executives - A Recipe For Success

A recipe for effective and efficient presentations to Executives

What you'll learn

Differentiate an Executive from a senior manager and what this means in practice

Understand how an Executive's role influences the approach toward decision making

Identify the main success criteria for effective and efficient presentations to Executives

Know key tactics that help with conveying messages and obtaining approvals

Requirements

None, other than a keen interest in this topic

Description

Presentations to Executives can be frustrating - often-times the presenters feel misunderstood and fail to obtain the support or mandates they seek, despite thorough preparation. And the same presentations often have worked with senior managers - why don't Executives "get it"? And similarly, Executives get frustrated as well - they want to support and approve, but feel that they don't receive the information they need. What is going wrong?The key to success is understanding how Executives differ from senior managers. The wider span of control, accountability for areas outside of the Executive's own core expertise, and the big impact of executive decisions combine into a different set of requirements from those of senior managers, who usually are in charge of areas that they know well. And in addition, executives typically live in a high-paced, stressful working environment that requires constant domain changes.To get what you need from Executives, you need to meet them where they are. Luckily, there is a recipe for clear, concise and focused messaging addressing this requirement. In this course, we will work through this recipe in a similarly concise format. Less is more - all you need is an understanding of the "typical" Executive mindset, and some simple rules and tactics to match your presentation style to that mindset.It's not rocket science, but success requires deliberate focus - and this concise course provides a simple yet proven-to-be-effective approach.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Curriculum

Lecture 3 What differentiates Executives from senior managers?

Lecture 4 A day in the life of an Executive

Section 2: The "Big 3" - Top Down, Hierarchies, No Surprises

Lecture 5 What is Top Down vs Bottom Up messaging?

Lecture 6 Implementing Top Down messaging in practice

Lecture 7 Hierarchical structuring

Lecture 8 No Surprises

Section 3: Seven more recommendations

Lecture 9 Storyline Headlines

Lecture 10 Keep slides MECE

Lecture 11 No Extras

Lecture 12 Don’t be too smart

Lecture 13 Watch out for “everyone’s affected” topics

Lecture 14 Perform Lookback Reviews

Lecture 15 No rule without exceptions

Section 4: Summary and Close-Out

Lecture 16 Presentation Example

Lecture 17 Top Takeaways

Lecture 18 Next Steps

Both individual contributors and managers who want to improve their success rate in Executive presentations,Executives looking for guidance on how to steer their staff toward more effective presentations