Political Ads On Facebook & Instagram - A Beginners Guide

An Introduction to Advertising on Meta for Campaigners

What you'll learn

Understand why you should use Paid Ads on Facebook and Instagram in your political campaigning

Up-level your understanding of Meta's jargon and terminology around paid ads

Plan a paid Meta Strategy for your election campaign

Boost a Facebook or Instagram Post as a Paid Ad

Build and Save Geographic Audiences to target your electoral area

Build and Save Demographic Audiences using Meta Detailed Targeting

Set up a Budget Plan for Paid Social ads

Create and maintain a Goals and KPIs tracker

Get Authorised to run Political Ads on Meta

Place your first Political Ad on Meta

Learn about the Meta Ads Library and how it can help your campaign

Requirements

This is an entry level 101 course, intended for those who have no experience at all running Meta ads. We assume that you have a Facebook profile (if not, you should set one up first).

Description

If you are running an election campaign or standing as a political candidate, you probably know you need to run ads on Facebook and Instagram. But most 'how to' guides are intended for commercial advertisers, and can be confusing. This course is for you.I'm a digital consultant for the campaigning sector, with a strong focus on paid social marketing for elections. I've helped train political campaigners all around in the world in how to use ads on Meta, from local candidates to leading parties, ministers and prime ministers-in-waiting, and I've encountered many of the blockers which campaigners of all levels find challenging. Even if you have no experience with paid social, by the end of this course, you'll be ready to start your campaign using Facebook and Instagram advertising. You'll understand the jargon, plan a high level strategy with tactical goals, you'll understand the technical processes and you'll work through the Political Ad Authorisation process.Don't risk your campaign's success by leaving it too late, or winging it using confusing commercial guides. But no need to pay huge fees to digital ad agencies - you can learn how to boost posts and run ads yourself using Facebook and Instagram. This course will show you how to get started, step by step.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Agenda

Lecture 3 Setting the Scene

Section 2: Section 2: Clarity

Lecture 4 Jargon-Busting: Facebook

Lecture 5 Jargon-Busting: Instagram & Business Suite

Lecture 6 Jargon-Busting: Boosted Posts vs. Ads

Section 3: Strategy

Lecture 7 Strategic Planning: Dividing up the Electorate into Audience

Lecture 8 Strategic Objectives

Lecture 9 Strategic Targeting

Section 4: Tactics

Lecture 10 Boosting a Post - Get Started!

Lecture 11 Location & Demographic Targeting

Lecture 12 Budgets & Payment Methods

Lecture 13 Launching your Ad

Lecture 14 Look Back & Glimpse Forwards

Section 5: Tracking & Measurement

Lecture 15 Looking At Your Results

Lecture 16 Jargon-busting Measurement & Metrics

Lecture 17 Long-term Budget Planning

Section 6: Authorisation & the Ad Library

Lecture 18 What is the Political Ad Authorisation Process?

Lecture 19 Getting your Identity Verified

Lecture 20 Setting up your Page Disclaimer

Lecture 21 Adding the Disclaimer to your Boosted Posts and Ads

Lecture 22 The Meta Ads Library & Recap of the Authorisation Process

Section 7: Finish

Lecture 23 That's it! You're finished!

This course is for anyone running a campaign related to politics, elections or other non-commercial purposes.,You might be the candidate, a direct campaigner or working within a campaign team, for a politician, a political party, or a non-profit organisation campaigning around an electoral issue.