Personal Branding: Grow Your Market Value

You are already a brand: now what do you want to be famous for?

What you'll learn

Why personal branding is the key to success today, and how to unlock the power of your brand.

What tangible value you can create from personal branding and your personal brand strategy.

How to define a winning brand and a brand strategy for yourself.

How to establish your brand online.

How to expand the reach of your brand and your network efficiently.

How to strengthen your brand and relationships through individual interactions.

How to strengthen the visibility and reputation of your brand in the market.

How to develop a channel, content and network strategy for your personal brand

How to build a quality LinkedIn network and turn connections into introductions and genuine human relationships

How to strengthen the visibility and reputation of your brand across all your online accounts

Requirements

Basic familiarity with social media (Focus of this course is LinkedIn)

Description

Your personal brand. It can unlock your next job interview, your next promotion, or your next sale. But despite how important personal branding is, many people don’t know how to start developing it. Here’s the good news: Like any other business competence, your personal brand can be actively planned, developed and nurtured. This course takes a highly structured approach, explaining the 3 steps to establishing a compelling, memorable and authentic personal brand.What’s this course about?I don’t care what you think or what anyone has ever told you about this topic. YOU are a brand. That is a fact. Period. Now: whether you realize it, learn how to maximize its impact and benefit from it… That is what you have to decide.How many times in the past 6 months have you instinctively chosen a product without really thinking about it? A great brand effortlessly conveys the benefits and personality of a product, inspiring a loyal tribe of followers, and driving sales. Your personal brand is no different. It builds trust, fosters connections and creates opportunities. A personal brand is not just for charismatic celebrities, life coaches, business leaders and CEOs. In our online world, the fact is that whether you like it or not, you already have a brand. The only question is: do you want to shape it to work to your advantage?I will show you how to define an authentic personal brand and bring it to life across all your online accounts, focussing on LinkedIn, the world’s leading business and recruitment network.This course is about understandingwhy personal branding is the key to success in your professional life;‍what personal branding actually is and the value it can generate; and ‍how to develop your personal brand, step by step, bring it to life and grow it successfully.After successfully completing this course, your views about personal branding will have completely changed. Most importantly, you will be equipped not only with the right understanding, but with very clear knowledge of every relevant aspect of your brand and how to manage it, step by step. And yes, that includes a focus on LinkedIn, as the leading channel for professionals. You will become an absolute LinkedIn Pro. Promised. But what i will teach you is relevant for all social media channels: X (Twitter), Instagram, Facebook, YouTube, TikTok, Pinterest…you name it. Personal branding, correctly understood, embraced, and brought to life, can most certainly be the missing link to propel your professional growth and success to new levels. Whether your goal is to raise your reputation as an expert, generate leads, strengthen your network or make a career move… Personal branding done right WILL make a difference.What you get out of itDon’t worry — I won’t bore you with a load of theory and flow charts. This course is packed with real-life examples, tactics and insights that you can act on right away. When you complete this course, you will be able to:develop a channel, content and network strategy for your personal brandbuild a quality LinkedIn network and turn connections into introductions and genuine human relationshipsstrengthen the visibility and reputation of your brand across all your online accountsWho this course is for:Professionals who want to learn how to use personal branding to demonstrate expertise and to position themselves as an expert in their fieldProfessionals who want to learn how to use personal branding to generate leads.Professionals who want to learn how to use personal branding to create career opportunities.Business owners who want to retain their customer base and want to sharpen their unique offeringExecutives who are aware of the importance of having an active and visible presence to make an impact on their company reputation.Freelancer who want to stand out from the mass to get the next gigYou’re already a product. You just need to make sure people can see how great that product is. It’s all about you, in the best way.

Overview

Section 1: Welcome to your course: you rock!

Lecture 1 Who are you dealing with

Lecture 2 About this course

Lecture 3 Let`s get started!

Section 2: Why Personal branding matters more than you might think

Lecture 4 Quick overview

Lecture 5 Why it matters

Lecture 6 Quick recap

Lecture 7 Understanding the power of Personal Branding & breaking some the misconceptions

Lecture 8 Quick recap

Lecture 9 Understanding the value in Personal Branding

Section 3: Three steps to a winning personal brand

Lecture 10 Quick overview

Lecture 11 I. Define your personal brand

Lecture 12 II. Define your personal brand strategy

Lecture 13 III. Bring your personal brand to life

Lecture 14 Establish - Your brand online

Lecture 15 Research - Understanding the efficiency in a new way of networking

Lecture 16 Connect - Grow your network

Lecture 17 Engage 1:1 - your brand in person

Lecture 18 Engage 1:All - your brand in public

Section 4: The power and art of storytelling

Lecture 19 Recipe for stories that work

Section 5: You made it!

Lecture 20 Congratulations!

Professionals who want to learn how to use personal branding to demonstrate expertise and to position themselves as an expert in their field.,Professionals who want to learn how to use personal branding to generate leads.,Professionals who want to learn how to use personal branding to create career opportunities.,Business owners who want to retain their customer base and want to sharpen their unique offering.,Executives who are aware of the importance of having an active and visible presence to make an impact on their company reputation.,Freelancer who want to stand out from the mass to get the next gig.