Optimizing Walmart Sponsored Search

Get the maximum ROAS on Walmart Sponsored Products and Brands advertising.

What you'll learn

Navigate the Walmart Sponsored Search Advertising portal

Create targeted Sponsored Products and Sponsored Brand Ads with focused keywords

Review and analyze Walmart Sponsored Search reporting

Optimize Return on Ad Spend (ROAS) to maximize Walmart profitability

Requirements

Learners should have a basic knowledge of marketing concepts, such as Impressions, Clicks, and Conversion Rate.

Description

Walmart is the largest retailer in the world. Its brick and mortar and online presence combine to offer a large assortment of products to millions of people. So how do you get your products to stand out? Without a strategy to get more exposure, your amazing products will never be seen and never unlock its sales potential.To unlock the impressions that your products need, you need to participate in Walmart Sponsored Search. Sponsored Search comprises two paid advertising tactics, Sponsored Products and Sponsored Brands, that elevates your product’s presence on Walmart with the goal of getting more clicks on your product, and if your product is compelling, you’ll generate sales.In Optimizing Walmart Sponsored Search, we’ll review the ins-and-outs of Walmart Sponsored Search. We’ll review what exactly Sponsored Search is, when and how to use it, and tactics to extract the highest Return on Ad Spend (ROAS). I’ll walk you through high-level strategy and analysis as well as detailed walkthroughs on how to create a campaign so you can apply your learnings to your own ad strategy.Just like raising a baby, this is not set-it-and-forget-it. You need to nurture your campaigns and learn from your wins and losses. Achieving your product’s true sales potential takes many micro adjustments over time. By the end of this book, you should feel confident to create optimized campaigns and implement adjustments to maintain exposure and maximize ROAS. Get ready to optimize for Walmart Sponsored Search.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Why does Optimizing Walmart Sponsored Search exist?

Lecture 2 Why does Optimizing Walmart Sponsored Search exist?

Section 3: Who is Willie Joe Marquez?

Lecture 3 Who is Willie Joe Marquez?

Section 4: What is and is not covered in this book?

Lecture 4 What is and is not covered in this book?

Section 5: Who should take this course?

Lecture 5 Who should take this course?

Section 6: When should I use this course?

Lecture 6 When should I use this course?

Section 7: What is Sponsored Search?

Lecture 7 What is Sponsored Search?

Section 8: What does Sponsored Search look like?

Lecture 8 What does Sponsored Search look like?

Section 9: Why use or not use Walmart Sponsored Search?

Lecture 9 Why use or not use Walmart Sponsored Search?

Section 10: When should I not use Walmart Sponsored Search?

Lecture 10 When should I not use Walmart Sponsored Search?

Section 11: Reviewing the Walmart.com Sponsored Search Portal

Lecture 11 Reviewing the Walmart.com Sponsored Search Portal

Section 12: Creating a Sponsored Products campaign - Targeting

Lecture 12 Creating a Sponsored Products campaign - Targeting

Lecture 13 Creating a Sponsored Products campaign - Schedule & Budget

Lecture 14 Creating a Sponsored Products campaign - Bid Multiplier

Lecture 15 Creating a Sponsored Products campaign - Ad Group and Items

Lecture 16 Creating a Sponsored Products campaign - Keywords

Section 13: Creating a Sponsored Brand campaign

Lecture 17 Creating a Sponsored Brand campaign - Targeting

Lecture 18 Creating a Sponsored Brand campaign - Image & Headline

Lecture 19 Creating a Sponsored Brand campaign - Click URL

Lecture 20 Creating a Sponsored Brand campaign - Items

Lecture 21 Creating a Sponsored Brand campaign - Keywords

Section 14: Analyzing campaign performance

Lecture 22 Analyzing campaign performance - Impressions

Lecture 23 Analyzing campaign performance - CTR and CVR

Lecture 24 Analyzing campaign performance - ROAS

Section 15: Optimizing Campaign Performance

Lecture 25 Optimizing Campaign Performance

Section 16: Conclusion

Lecture 26 Conclusion

This course is for Ecommerce Account Manager who oversee online sales on Walmart and are interested in maximizing profitable sales.