Nonprofit Marketing Mastery

Powerful Strategies to Supercharge your Mission

What you'll learn

What marketing is (and is not) and what nonprofits “sell and promote.”

The three components of effective marketing efforts.

Three ways to measure the effectiveness of marketing using qualitative, quantitative, and framework-structured approaches.

How each member of a nonprofit team can set goals that support the marketing of the organization using models like GROW, FAST, SPIRO, and SMART.

How common marketing models (like STP and AIDA) help our nonprofits effectively market.

The range of foundational tools that inform and influence your marketing strategy.

Creating buy-in that involves the entire team in moving toward short, medium, and long term goals.

Leveraging your Theory of Change to supercharge your marketing work and abilities.

Requirements

No prior experience necessary.

Description

About this topic…Marketing is an organization's ability to effectively market its mission and programs to the community, funders, and donors.What You Will LearnWhat marketing is (and is not) and what nonprofits “sell and promote.”How common marketing models (like STP and AIDA) help our nonprofits effectively market.The three components of effective marketing efforts.The range of foundational tools that inform and influence your marketing strategy.Three ways to measure the effectiveness of marketing using qualitative, quantitative, and framework-structured approaches.Creating buy-in that involves the entire team in moving toward short, medium, and long term goals.How each member of a nonprofit team can set goals that support the marketing of the organization using models like GROW, FAST, SPIRO, and SMART.Leveraging your Theory of Change to supercharge your marketing work and abilities.Who is this learning path for?Nonprofit marketing is all about promoting the good work you do with the people who can support it, get involved, and even get help. This learning path is for those professionals seeking to participate directly and supportively in enhancing the visibility of your nonprofit, whether you be in a marketing role or one that focuses on programs, development, or support.This learning path explores the following Korn Ferry competencies:Communicating EffectivelyCustomer FocusCultivates InnovationDriving Vision and PurposeDriving Engagement

Overview

Section 1: Introduction

Lecture 1 Introduction to Nonprofit Marketing

Lecture 2 Introduction to the Nonprofit Marketing Mastery course

Lecture 3 Downloadable Workbook

Section 2: Bronze 1: What is Nonprofit Marketing?

Lecture 4 What you can expect in this lesson

Lecture 5 What is marketing?

Lecture 6 Why does nonprofit marketing matter?

Section 3: Bronze 2: Skills that Enhance Nonprofit Marketing

Lecture 7 Skills that Enhance Nonprofit Marketing

Section 4: Bronze 3: What Effective Marketing Looks Like

Lecture 8 What Effective Marketing Looks Like

Lecture 9 Measuring Marketing Effectiveness

Section 5: Silver 1: Building a Nonprofit Marketing Strategy

Lecture 10 What you can expect in this badge

Lecture 11 Building a Marketing Strategy

Lecture 12 Embedding Marketing Efforts in your Organization

Section 6: Silver 2: Tools to Support Nonprofit Marketing Efforts

Lecture 13 Tools that Support your Marketing Efforts

Section 7: Silver 3: Setting Nonprofit Marketing Goals

Lecture 14 Setting Your Own Marketing Goals

Lecture 15 Goal Setting to Build Nonprofit Capacity

Section 8: Gold 1: Getting Motivated about Nonprofit Marketing

Lecture 16 What you can expect

Lecture 17 Getting Motivated About Marketing

Lecture 18 Motivating others about Marketing

Section 9: Gold 2: Nonprofit Marketing in Review

Lecture 19 Nonprofit Marketing In Review

This learning path is for those professionals seeking to participate directly and supportively in enhancing the visibility of your nonprofit, whether you be in a marketing role or one that focuses on programs, development, or support.