New Digital Economy

This course highlights all about content marketing creation secrets. It covers the definition of content itself

What you'll learn

Understand the meaning and purpose of content marketing

Understand the component of content marketing and apply it across platforms

Understand the golden secrets of a creative content creation

Able to identify the importance of compelling content and creative ideation process

Have the skill to create and publish an editorial plan

Requirements

No experience needed. You will learn everything you need to know

Description

Economics is a global concept, a social and management science concerned with the production, distribution, and consumption of goods and services, and how individuals, businesses, and governments allocate resources to meet their needs.This course highlights all about content marketing creation secrets. It covers the definition of content itself, how it takes role in digital marketing, the relation with the organization’s brand strategy, the branded content strategies across media and also the growing importance of storytelling in content creation.OutcomesWe will shed light on the causes of the economic problem and the mechanism for its solution, in addition to addressing the basic concepts in economics and how the basic principles in it try to organize efforts to achieve the maximum possible production.After completing this course, you will be able to:Understand the meaning and purpose of content marketingUnderstand the component of content marketing and apply it across platformsUnderstand the golden secrets of a creative content creationAble to identify the importance of compelling content and creative ideation processHave the skill to create and publish an editorial planThis course is suitable for anyone who wants to understand, who does or in charge of content marketing; from SMEs, brand agencies to startup or corporation employees. The specific functions that must join the course are the content team, digital marketing team, and copywriters.

Overview

Section 1: Introduction to Digital Economy

Lecture 1 Evolution of the concept of digital economy

Lecture 2 Composition of digital economy

Lecture 3 Composition of digital economy 2

Lecture 4 Impact of digital economy

Lecture 5 L1-L4 Impact of digital economy 2

Lecture 6 summary

Section 2: The Emergence of new trends

Lecture 7 The diffusion of ICT in different sectors

Lecture 8 The diffusion of ICT in different sectors ( Part 2 )

Lecture 9 The new trends ( Part 1)

Lecture 10 Blockchain technologies and IOT

Lecture 11 5G Mobile broadband and Cloud Computing

Lecture 12 Automation - Robotics - AI and data analysis

Lecture 13 Online advertising

Lecture 14 App stores & Payment service

Section 3: Main Characteristics of Digital Economy

Lecture 15 Mobility

Lecture 16 Reliance on data

Lecture 17 Five ways to create business

Lecture 18 Networks effects

Lecture 19 Digital platforms

Lecture 20 Tendency toward monopoly or oligopoly

Lecture 21 Volatility & Reinforced protection of personal data

Section 4: E-Commerce

Lecture 22 E-commerce & Market overview

Lecture 23 The advantages of E-commerce

Lecture 24 The Disadvantages of E-Commerce

Lecture 25 Types of E-commerce 1

Lecture 26 Types of E-commerce 2

Lecture 27 E-commerce trends

Lecture 28 Planning for E-commerce

Lecture 29 Establish Goals and Objectives SMART methodology

Lecture 30 Opt for a web developer 1

Lecture 31 Opt for a web developer 2

Lecture 32 Different E-commerce platforms 1

Lecture 33 Different e-commerce platforms 2

Lecture 34 E-commerce Markets

Lecture 35 General Tips for Starting an E-commerce Business

Lecture 36 General Tips for Starting an E-commerce Business 2

Lecture 37 How much does it cost to launch an E-commerce website

Section 5: Introduction to E-Marketing

Lecture 38 Definition - Scope of E-Marketing

Lecture 39 Seven Ds of E-Marketing

Lecture 40 The 5 S of E-Marketing

Lecture 41 E-Marketing Ecosystem

Section 6: A success story: Amazon

Lecture 42 The beginnings - Three core factors- The long term strategy

Lecture 43 A continuous innovation

Lecture 44 SWOT analysis

Lecture 45 To Conclude

This course is suitable for anyone who wants to understand, who does or in charge of content marketing; from SMEs, brand agencies to startup or corporation employees. The specific functions that must join the course are the content team, digital marketing team, and copywriters.