New Business Activation: The Workshop 101

This intro workshop is designed make business development simple, fun and supportive.

What you'll learn

Identify the most common business structures

Identify target market and apply a SWOT analysis to a business

Identify digital marketing trends and common business models to generate revenue

Identify funding sources for starting a new business

Requirements

No prior experience needed.

Description

Have you ever thought about starting a business but didn’t know where to begin? Been there - done that. The process seems complex but it doesn’t have to be. The New Business Activation Workshop will help you develop a new business idea or repair an old one, getting you ready for your launch — Idea to Activation. It’s comprised of 10 years of experience and knowledge about business development and business startups. This workshop makes business development simple, fun and supportive. You will have access to the 90-minute live virtual workshop where you will learn the following about starting a business:How to strategically choose the name for your business that helps you stand out in the market and maintain long-term notoriety. Also learn the different registration/categorization for your marketHow to design a target customer persona and use tools to identify where/how often they are seeking your product or service.How to create the right branding and messaging for your business.Tools to stay consistent with your branding and messagingHow to design a strategic business model to market your product or service.Tools to market your product or service towards growth and increased revenuePresented by: Synita Griswell of 88TH & Co. Consulting

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Business Formation

Lecture 2 Business Formation

Section 3: Branding Your Business

Lecture 3 Branding Your Business

Section 4: Digital Marketing

Lecture 4 Digital Marketing

Section 5: Funding Sources

Lecture 5 Funding Sources

Aspiring and new entrepreneurs curious about starting a business.