Nail The Product Management Case Interview

Build a product case study that will actually get you hired at software startups

What you'll learn

Understand what startups are looking for in product hires

Examine the typical assignments given during startup product interviews

Learn 3 product frameworks to help structure your case assignment

Defend your case study with frameworks for making product decisions

Check out 3 successful PM case presentations

Build your own case study utilizing a product framework and product decision frameworks

Requirements

Pre-existing knowledge about what the Product Management role entails

Description

Landing a startup product job is hard. Nailing the case study can get you there.You'll learn how to structure your case assignments, watch a few successful product case studies and create your own case study showcasing your process, communication and defense. You can use it as a template for all product interviews moving forward, increasing your chances of getting hired as a PM at a startup.What you’ll get out of the course:Understand what startups are looking for in product hires: Startups are looking to get clarity on your process, communication, and how you defend your case.Examine the typical assignments given during startup product interviews: The prompts for product assignments fall into only a handful of possibilities. They will let you choose a product of your own or give you a specific product or they might ask about a product you've already worked on. They want to see how you analyze the existing product and how you would improve it. Watch successful case presentations: You will see me present 3 case presentations that were successful in landing me the job that fall into the 3 types of product assignments that are typically given out. Build a case study utilizing a product framework: You'll learn how to use product frameworks to create a presentation for a common product case study given as a take-home assignment. Defend your case study with frameworks for making product decisions: You will learn frameworks for prioritization, market segmentation, validation, and measuring success. What people are saying:This course is excellent. Marwa provided the necessary structure & frameworks to effectively form, communicate and defend product decisions. They were easy to learn and put into practice with our case assignment. I recommend this course to every current or aspiring product manager who has not already consistently nailed interview case assignments. – Eugene L.Marwa has provided immense support and a strategic approach in helping me navigate Product Management interview assignments. Without doubt, she has a clear and laser-focused understanding of what start-ups are looking for in Product Managers. I would 110% suggest Marwa's course and can assure you that her guidance is very much on-point. – Mitali GuptaIt was an amazing course loaded with very useful information, tips, and tricks. I loved the way Marwa conducted the course. She shared every detail she could from her experience & expertise. The topic was made very simple and supported with a lot of live examples. I would highly recommend this course to anyone planning to prepare for PM interviews. – AnonymousInterviewing for the first time in over a decade and transitioning back to being a PM after almost 7 years being a founder, I was feeling overwhelmed and lost on how to get back into interviewing. Marwa was incredibly helpful in providing clear frameworks on how to tackle the case interview. – Amal A.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Case studies: What they look like and what companies are looking for

Lecture 2 What case assignments look like

Lecture 3 What case assignments are looking for

Lecture 4 What format to submit

Section 3: Product frameworks

Lecture 5 What is a product framework

Lecture 6 Double diamond framework

Lecture 7 CIRCLES method

Lecture 8 Jobs to be done framework

Lecture 9 Additional resources for frameworks and interviewing

Section 4: Defending your case assignment

Lecture 10 What decisions require defending

Lecture 11 Defending your problem, persona, market focus

Lecture 12 Defending your solution with prioritization models

Lecture 13 Measure success with AARRR model

Lecture 14 Additional resources for product decision frameworks

Section 5: Sample case presentations

Lecture 15 Case 1: Product of my choice

Lecture 16 Case 2: Product of their choice

Lecture 17 Case 3: Product I've worked on in the past

Lecture 18 Summary of the case presentations

Section 6: Put it into practice

Lecture 19 Summary and your case assignment

You've been a PM at the same company for a long time and haven't interviewed in a while, feeling overwhelmed on how to approach it,You're looking to become a PM for the first time and don't know what is expected of you in take-home case assignments,You're a founder transitioning to an official product role for the first time and don't know how to structure your interviews effectively,You've spent days on a product case study assignment only to find out you haven't moved to the next round and don't know why