Microsoft Advertising (Bing Ads): Complete A To Z Guide

Bing Ads Mastery: Convert Clicks into Revenue From Beginner to Pro: Conquering Microsoft Advertising!

What you'll learn

Utilize search ads to drive sales, leads, and traffic to an online business.

Create and manage search, shopping, mobile, and remarketing campaigns.

Follow strategies for building remarketing campaigns to retarget users online.

Conduct in-depth campaign optimizations in Microsoft Ads.

Set up Universal Event Tracking (UET) tags to boost sales.

Target different audience segments including demographics and content.

Understand bidding strategies and how to apply them for campaign success.

Explore the Microsoft Audience Network for extended reach.

Master conversion tracking and leverage offline conversions.

Initiate remarketing campaigns and dynamic remarketing lists.

Set up and optimize shopping ads and mobile app campaigns.

Analyze performance through Microsoft Ads reports and custom reports.

Utilize the Shared Library and its features like audience lists and budget options.

Implement bulk actions and use Microsoft Advertising Editor for efficient management.

Design experiments to test campaign variations.

Understand billing processes within Microsoft Ads.

Learn about agency management within the Microsoft Ads environment.

Import campaigns and data from Google Ads.

Access resources and certifications offered by Microsoft Ads.

Requirements

Eager to learn

Internet connection

Description

Welcome to this course, Microsoft Advertising (Bing Ads): Complete A to Z GuideMaster the Art of Microsoft Ads with Our Comprehensive MasterClassUnlock the potential of search advertising to elevate your business with our in-depth MasterClass on Microsoft Ads. Dive into the world of online advertising and emerge with the skills to craft, manage, and optimize campaigns that capture your target audience's attention and drive them to action.Course Highlights:A-Z Guide on Microsoft Ads: Learn everything from setting up your account to creating multifaceted campaigns that convert.Practical Skills: Get hands-on with tools like the Keyword Planner and gain proficiency in using Microsoft Ads extensions to enhance your ads.Maximize ROI: Understand bidding strategies and audience targeting to ensure your ads reach the right people at the right cost.Analyze & Optimize: Harness the power of Microsoft Ads reports to make data-driven decisions for continuous improvement.Who It's For:Entrepreneurs aiming to propel their startup forward.Marketers seeking to boost sales through targeted ad campaigns.Digital Marketing professionals wanting to upskill in PPC advertising.Business owners eager to harness the power of Microsoft Ads for their online presence.Enroll now and start transforming clicks into customers with the power of Microsoft Ads!

Overview

Section 1: Introduction to Microsoft Ads

Lecture 1 Microsoft Advertising (Bing Ads): Complete A to Z Guide (Promo)

Lecture 2 Overview of Microsoft Ads

Lecture 3 Create Account in Microsoft Ads

Lecture 4 Microsoft Ads Structure

Lecture 5 Account Limits & Metrics

Section 2: Creating First Microsoft Campaign

Lecture 6 Landing Page is Important

Lecture 7 Create Search Ads - Campaign Level

Lecture 8 Create Search Ads - Ad Group Level

Lecture 9 Create Search Ads - Ad Level

Lecture 10 Create Search Ads - Budget & Bids

Section 3: Keyword Research & Analysis

Lecture 11 Keyword Research Analysis

Lecture 12 Keyword Match Types

Lecture 13 Negative Keyword type

Section 4: Introduction to Ads Formats

Lecture 14 Responsive Ad Type

Lecture 15 App Install Ad Type

Lecture 16 Multi Media Ad Type

Lecture 17 Dynamic Search Ads type

Section 5: Ad Extensions & Bidding Strategy

Lecture 18 Setting up Ad Extensions

Lecture 19 Understanding Bidding Strategy

Section 6: Microsoft Remarketing Campaign

Lecture 20 Setting up UET Tracking Code

Lecture 21 Track Conversion Goals

Lecture 22 Creating Remarketing Ads

Section 7: Additional Types of Campaign

Lecture 23 Introduction to Shopping Ads

Lecture 24 Install Mobile App Campaign

Section 8: Working with Shared Library

Lecture 25 Performance Targets

Lecture 26 Website Exclusion List

Lecture 27 Shared Budgets

Lecture 28 Labels

Section 9: Working with Planning

Lecture 29 Bid Strategies

Lecture 30 Seasonality Adjustments

Section 10: Other Important Topics

Lecture 31 Automated Rules

Lecture 32 A B Testing

Lecture 33 Payments & Billing

Lecture 34 Manage Clients as an Agency

Lecture 35 Importing Ways & Tips

Lecture 36 Resources & Help

Lecture 37 Bonus

Entrepreneurs starting new businesses and seeking to advertise online.,Business owners who want to promote their products or services through Microsoft Ads.,PPC professionals looking to deepen their knowledge of Microsoft Ads.,Digital marketers aiming to enhance their advertising skill set.,Individuals interested in learning about paid search advertising.,Marketing students or recent graduates wanting practical advertising tools.,Freelancers and agency personnel who manage online ad campaigns for clients.,Anyone with a basic understanding of digital marketing who wishes to specialize in paid advertising platforms.