Mega Google Analytics 4 + Google Tag Manager For Beginners

Master Google Analytics 4 (GA4), Google Tag Manager (GTM) custom events, reports, ecommerce events for digital marketing

What you'll learn

Google Analytics 4 beginner to advanced.

Google Tag Manager.

How to read reports and analyze data.

How to create custom events, audiences, …

Finding the weak and strong points of a business.

Grow a business with marketing strategies.

Requirements

No previous knowledge required

Suitable for digital marketers, entrepreneurs, and performance marketers

Join with an open mind, hungry to learn amazing stuff!

Description

Embark on a transformative journey into the heart of digital analytics with "Mega Google Analytics 4 + Google Tag Manager for Beginners." This isn’t just another course; it’s a deep dive into mastering the tools that will redefine your digital marketing strategy. Over 4 hours, spread across 38 designed lectures, you’ll unlock the secrets of Google Analytics 4 (GA4) and Google Tag Manager (GTM), tools that stand at the forefront of digital analytics.Right from the start, you’re not just learning; you’re applying. With a hands-on WordPress Website Example, you'll bridge theory with practice, ensuring that every minute spent is a step toward mastery. The course systematically builds from the ground up—beginning with Account Setup, through to the intricacies of Google Tag Manager Setup, making it perfect for beginners yet rich for seasoned marketers looking to refresh and update their skills.As you go deeper, you’ll discover how to navigate the Google Analytics 4 Admin Panel like a pro, master Account Settings for your needs, and unravel the potential of Data Streams. The course covers how to leverage Events for actionable insights, build targeted Audiences, and utilize Audience Triggers to maximize marketing efforts. You'll tackle the complexities of Debug View, Data Filters, and Alerts, tools essential for maintaining data integrity and making informed decisions.The true gem of this course lies in its practical examples for Google Analytics 4 and Google Tag Manager. You'll learn not just to arrange reports, but to read and interpret data, turning numbers into narratives. The exploration of Custom Reports, Page Analyzation, and Custom Page Reports opens up new avenues for data-driven strategies.Beyond the basics, the course propels you into advanced topics with ease. You'll master High-Quality Traffic acquisition, delve into Google Signal & Demographics, and conquer Campaign Tracking. The Google Analytics 4 Advanced chapter and Google Tag Manager sections not only cover the what but the how, with practical guides on tracking leads, form submissions, and crafting recommended events.What sets this course apart is not just the breadth of topics covered, but the depth with which they're explored. From Login Event Code integration to mastering Purchase Events, you're not just learning to use GA4 and GTM; you're becoming adept at harnessing their full potential for transformative digital marketing strategies.In summary, this course doesn’t just teach; it empowers. It’s an investment in yourself that delivers a better future in the field of Digital Marketing and Performance marketing. Whether you're aiming to elevate your own project or bring invaluable insights to your organization, "Mega Google Analytics 4 + Google Tag Manager for Beginners" is your gateway to becoming a digital marketing maestro in the modern analytics landscape.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 A WordPress Website Example

Section 2: Google Analytics 4 (GA4) - Beginner

Lecture 3 Setup Preprations

Lecture 4 WPcode WordPress Plugin

Lecture 5 Google Tag Manager Setup

Lecture 6 Run Google Analytics 4

Lecture 7 GA4 Environment

Lecture 8 Admin Panel

Lecture 9 Account settings

Lecture 10 Data Stream

Lecture 11 Events

Lecture 12 Audience

Lecture 13 Audience Trigger

Lecture 14 Debug View

Lecture 15 Data Filter

Lecture 16 Alerts

Lecture 17 Reports & arrangements

Section 3: Google Analytics 4 (GA4) - Intermediate

Lecture 18 Reading The Data - Introduction

Lecture 19 Demo Account

Lecture 20 Custom reports - Explore

Lecture 21 Page Analyzation

Lecture 22 Custom Page Report

Lecture 23 Export data to ChatGPT

Lecture 24 High Quality Traffic

Lecture 25 Google Signal & Demographics

Lecture 26 Campaign Tracking

Section 4: Google Analytics 4 (GA4) - Advanced

Lecture 27 GA4 Advanced - Introduction

Lecture 28 Google Tag Manager - GTM

Lecture 29 GTM Variable

Lecture 30 Lead Tracking

Lecture 31 Form Submission

Lecture 32 Recommended Events - login event

Lecture 33 Login Event Code for Google Tag Manager

Lecture 34 Video Event GTM

Lecture 35 Video Complete Code for GTM

Lecture 36 Purchase Event

Lecture 37 Purchase Event Code for GTM

Section 5: The Final Step

Lecture 38 Closing

People who want to become a better digital marketer,People who want to become performance marketer,People who want use Google Analytics to work as a Freelancer or find a better job position,Entrepreneurs who want to grow their own business by Marketing analytics and strategies