Mba-Level Innovative Strategic Marketing

Strategic Marketing Masterclass: Build Brands that Win

What you'll learn

Define Innovative Strategic Marketing

Identify the Marketing Mix

Introduce the concept of Unique Selling Proposition

Introduce the Business Canvas Model

Learn Marketing Planning

Identify Target Customers

Create Customer Value

Create Collaborator Value

Manage the Offering

Manage the Brand

Integrated Marketing Communications

Distribution Strategy

Gaining and Defending Market Position

Manage Sales

Digital Marketing Strategies

Requirements

None

Description

Master strategic marketing with real-world insights.Learn how to build powerful marketing strategies that deliver results.In this comprehensive course, you'll discover how to:Analyze markets and competitors using top-tier frameworksCraft compelling value propositions and brand strategiesAlign marketing with business goals to maximize impactApply strategic tools like SWOT, BCG Matrix, and STPExplore case studies from global brandsWhether you're a business owner, marketing student, or aspiring strategist, this course will sharpen your skills and elevate your decision-making.Through this course you will encounter the concept of Innovative Strategic Marketing and the process of using creative, forward-thinking approaches to develop and execute marketing strategies that give a business a competitive advantage in a rapidly changing market. You will experience how to blend strategic planning with innovation, focusing not just on meeting current customer needs, but also on anticipating future demands and disrupting traditional ways of reaching audiences. Key Characteristics of Innovative Strategic Marketing:Customer-Centric & Future-Oriented,Goes beyond basic needs—anticipates latent or emerging customer desires,Uses data, AI, and trend forecasting to drive insight,Encourages Cross-Functional Collaboration,Is integrated with R&D, tech, and operations to create unique value propositions,Practices experimentation and Agility,Enables testing, rapid prototyping (e.g., A/B tests), and quick pivots,Follows lean startup and design thinking principles,Creates differentiation Through Innovation,Focuses on creating new value rather than just competing on price or features,Often includes product, service, or business model innovation and Technology Integration,Uses tools like AI, automation, AR/VR, blockchain, or personalization engines to enhance engagement.Moreover, you will learn about:Blue Ocean Strategies,Experiential marketing,Co-creation with customers,Sustainable and ethical branding,etc.Through examples of Innovative Strategic Marketing in Practice like: Nike using self-lacing shoes and personalized running plans through its app ecosystem.Spotify Wrapped as a viral, data-driven year-in-review experience.LEGO Ideas platform crowdsourcing product development directly from fans.Tesla doing zero traditional advertising, relying on brand advocacy and innovation buzz.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Planning

Lecture 2 Marketing Planning

Section 3: Identifying Target Customers

Lecture 3 Identifying Target Customers

Section 4: Creating Customer Value

Lecture 4 Creating Customer Value

Section 5: Creating Collaborator Value

Lecture 5 Creating Collaborator Value

Section 6: Managing the Offering

Lecture 6 Managing the Offering

Section 7: Managing the Brand

Lecture 7 Managing the Brand

Section 8: Integrated Marketing Communications

Lecture 8 Integrated Marketing Communications

Section 9: Distribution Strategy

Lecture 9 Distribution Strategy

Section 10: Gaining and Defending Market Position

Lecture 10 Gaining and Defending Market Position

Section 11: Managing Sales

Lecture 11 Managing Sales

Section 12: Digital Marketing Strategies

Lecture 12 Digital Marketing Strategies

Marketing Professionals, Digital Marketing Experts, Marketing Students, Marketing Practitioners, Marketing Strategists