Mba In A Box: Business Lessons From A Ceo

A Complete MBA Training: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation

What you'll learn

Receive an 'MBA in a Box' certificate of completion

Acquire the same business acumen as MBA graduates

How to start a company from scratch

Understand how a business functions and what makes a company successful

Get promoted and be ready for a managerial role

Transition into a career requiring solid business knowledge

Be able to perform an industry analysis

Understand what the critical success factors in an industry are

Carry out SWOT analysis

Use Michael Porter's Five Forces model

Apply Game theory in real-life business situations

Understand what a competitive advantage is and how to acquire it

Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche

Apply best practices when managing people

Understand how to recruit, select, onboard, develop, and motivate employees

Carry out effective marketing research

Perform market segmentation

Select the right target client group

Set up the 4 Ps of Marketing in a coherent way

Calculate Customer-Lifetime-Value

Understand financials

Be able to read and prepare the three financial statements - P&L, Balance Sheet, and Cash Flow

Perform financial statement analysis

Calculate cash flows

Become a master negotiator

Enlarge the pie for all negotiating parties

Have experience and be aware of different negotiating tactics

Expand the pie for all negotiating parties

Requirements

Absolutely no experience is required. We will start from the basics and gradually build up your knowledge. Everything is in the course.

A willingness to learn and practice

Description

Welcome to MBA in a box: Business lessons from a CEO! This is the only online course you need to acquire the business acumen to:

  Start up your own business

  Grow your existing venture

  Take your career to the next level

  Get promoted and apply managerial, financial, marketing, decision-making and negotiation skills in the real business world

  Have an all-around view of why some companies (and people) succeed when doing business and others do not

  This training program covers the same useful information and real-life business know-how MBA graduates acquire throughout their studies in top-tier business schools. We have even made it more interactive by preparing a gamebook for you. Learning business and finance need not be boring! The gamebook will test what you have learned and will simulate a real-world environment in which your decisions as a business executive will have real monetary consequences for a company. Can you think of any better way to reinforce what you have learned?    An exciting journey from A-Z.   If you are a complete beginner and you know nothing about business or finance, don’t worry at all! In each of the five main modules of the course, we start from the very basics and will gradually build up your knowledge. The course contains plenty of real-life examples and case studies that make it easy to understand.    Five modules   MBA in a box is a collection of the five courses that are most frequently taught to MBA students. We have carried out extensive research and explored the curriculums of the most successful MBA programs around the world including Harvard Business School, Wharton School of the University of Pennsylvania, INSEAD, Booth School of Business, London Business School and others. This is the reason the following modules have been included in this program:   Business Strategy   Management and HR Management   Marketing Communications and Marketing Management   Accounting and Financial Statement Analysis   Decision Making, Persuasion, and Negotiation   Teaching is our passion   For over six months, we worked hard to create the best possible MBA course that will deliver the most value for you. We want you to succeed, which is why the course tries to be as engaging as possible. High-quality animations, superb course materials, a gamebook simulation, quiz questions, handouts and course notes, as well as a glossary with new terms are some of the extra perks you will get by subscribing.   What makes this course different from the rest of the Business courses out there?   High-quality production – HD video and animations (This isn’t a collection of boring lectures!)   Knowledgeable instructor (CEO of an 8-digit business) Complete training – we will cover all major topics and skills you need to become an entrepreneur, a successful investor, or a business executive   Extensive Case Studies that will help you reinforce everything that you’ve learned   Gamebook - solve our Gamebook and make this course an interactive experience to test what you’ve learned while taking the course   Excellent support - if you don’t understand a concept or you simply want to drop us a line, you’ll receive an answer within 1 business day   Dynamic - we don’t want to waste your time! The instructor keeps up a very good pace throughout the whole course   Bonus prizes - upon completion of 50% and 100% of the course, you will receive two bonus gifts   Why do you need these skills?   Salary/Income - it is not a coincidence that MBA graduates earn 40% more than their peers – they have the skills and knowledge that allow them to see the bigger picture. This course will give the same to you – a holistic view of why certain businesses succeed and what needs to be done to improve their performancePromotions - MBA students acquire valuable technical skills, which makes them the leading candidates for senior roles within corporations   Secure Future - there is a high demand for skilled business executives in the job market, and you won’t have to be concerned about finding a job    This course comes with Udemy's 30 day no-questions-asked money back guarantee. So, you have nothing to lose! Get the course today by clicking the 'Buy now' button. This will be one of the best decisions of your entire career!

 


 

Overview

Section 1: MBA in a Box: Introduction

Lecture 1 What does the course cover?

Lecture 2 MBA in a Box: The Gamebook - Download it here

Section 2: Strategy: An Introduction

Lecture 3 The role of Strategy and what makes a Strategy successful

Lecture 4 The difference between Corporate and Business Strategy

Lecture 5 The importance of the Mission, Vision, Goals, and Values statements

Section 3: Strategy: The industry life cycle model

Lecture 6 The four stages of the industry life cycle model - An introduction

Lecture 7 The strategic importance of the industry life cycle model

Lecture 8 The Introduction stage - A new industry is born

Lecture 9 The Growth stage - An industry in its expansion phase

Lecture 10 The Maturity stage - An industry at its peak

Lecture 11 The Decline stage - An obsolete industry

Section 4: Strategy: Porter's Five Forces model - The competitive dynamics in an industry

Lecture 12 Michael Porter's Five Forces model

Lecture 13 The threat of new entrants

Lecture 14 The threat of substitute products

Lecture 15 The intensity of current competition

Lecture 16 The bargaining power of suppliers

Lecture 17 The bargaining power of clients

Lecture 18 Porter's Five Forces framework applied in practice

Section 5: Strategy: Game Theory - Studying the interaction between multiple parties

Lecture 19 An introduction to Game Theory

Lecture 20 Zero-sum games - approaching situations with a win-lose perspective

Lecture 21 Non-zero-sum games - considering both cooperation and confrontation

Lecture 22 Tobacco companies - a real-life example of Game Theory application

Section 6: Strategy: Focusing on the inside of a business

Lecture 23 Focusing on the inside of a business - An Introduction

Lecture 24 A company's life cycle model - what should be done at different stages

Section 7: Strategy: Acquiring a competitive advantage

Lecture 25 The quest for a competitive advantage - An Introduction

Lecture 26 The importance of building a sustainable competitive advantage

Lecture 27 The role of resources and capabilities

Lecture 28 Acquiring an actual competitive advantage

Section 8: Strategy: The three main competitive strategies

Lecture 29 The three main competitive strategies

Lecture 30 Cost leadership - sell cheap

Lecture 31 Differentiation - be different

Lecture 32 Niche (Focus) strategy - find your niche market

Lecture 33 The danger of hybrid strategies

Section 9: Strategy: Corporate growth strategies

Lecture 34 The types of growth opportunities companies pursue

Lecture 35 Organic growth - building a solid foundation

Lecture 36 Inorganic growth - leveraging M&A transactions

Lecture 37 Horizontal integration

Lecture 38 Vertical integration

Section 10: Strategy: The SWOT analysis framework

Lecture 39 An introduction to SWOT analysis

Lecture 40 SWOT analysis in practice - Starbucks

Section 11: Strategy: Tesla - practical case study

Lecture 41 Why a case study on Tesla?

Lecture 42 Tesla's mission and vision statements

Lecture 43 Industry analysis - The electric vehicles market

Lecture 44 More than an auto producer

Lecture 45 Porter's five forces analysis for Tesla

Lecture 46 The company life cycle model

Lecture 47 Why Tesla resembles Apple: A focus on Tesla's competitive advantages

Lecture 48 The relationship between Tesla and SpaceX

Lecture 49 Competitive strategy

Lecture 50 Tesla SWOT analysis

Lecture 51 Personal branding techniques used by Elon Musk

Lecture 52 How Elon Musk's personal branding helped Tesla's business

Section 12: Management: An Introduction

Lecture 53 What are we going to see next

Lecture 54 Why are managers needed in an organization?

Lecture 55 What makes for a good manager?

Lecture 56 The different types of managerial roles

Lecture 57 A manager's main functions

Section 13: Management: The Planning function

Lecture 58 An introduction to planning

Lecture 59 The objectives pyramid

Lecture 60 Creating smart objectives - the SMART framework

Lecture 61 Performing environmental scanning - competitor research at its best

Lecture 62 Financial planning - break-even calculations

Lecture 63 Budgeting

Lecture 64 Project management

Section 14: Management: The Organization function

Lecture 65 An Introduction to the principles of organization

Lecture 66 The role of Human Resources

Lecture 67 Planning HR needs

Section 15: Management: The Staffing function - Pre-Hire activities

Lecture 68 Recruitment of personnel - finding the right people who will help you succeed

Lecture 69 The selection process

Lecture 70 Meeting the candidate

Section 16: Management: The Staffing function - Post-Hire activities

Lecture 71 Onboarding of selected candidates

Lecture 72 The importance of Learning and Development opportunities

Lecture 73 Giving productive feedback to employees

Lecture 74 Organizing the performance appraisal meeting

Lecture 75 Introducing fair compensation mechanisms

Section 17: Management: The Leading function

Lecture 76 Motivating employees - the core principles

Lecture 77 Proven employee motivation tactics

Lecture 78 Stress relief tactics

Lecture 79 Terminating employee contracts

Section 18: Marketing: An Introduction

Lecture 80 Introduction to Marketing

Lecture 81 What is Marketing's role?

Lecture 82 Who works in Marketing?

Lecture 83 Marketing's key processes

Section 19: Marketing: Building a Marketing Strategy

Lecture 84 What is a marketing plan?

Lecture 85 The psychology of customers - needs, wants, and demands

Lecture 86 Conducting marketing research

Lecture 87 The different stages of marketing research

Lecture 88 Collecting primary data for marketing research

Lecture 89 Performing client segmentation

Lecture 90 Choosing a target customer group

Section 20: Marketing: How to set up an effective Marketing Mix

Lecture 91 The four Ps of Marketing and their importance

Section 21: Marketing: How to set up an effective Marketing Mix - Product decisions

Lecture 92 The product concept

Lecture 93 Classifying a firm's products

Lecture 94 The typical product life cycle

Lecture 95 Product branding

Lecture 96 Product packaging

Section 22: Marketing: How to set up an effective Marketing Mix - Pricing decisions

Lecture 97 The variables influencing product pricing

Lecture 98 The demand curve

Lecture 99 Performing break-even calculations

Section 23: Marketing: How to set up an effective Marketing Mix - Place decisions

Lecture 100 Setting up product distribution

Lecture 101 Types of distribution channels

Lecture 102 The advent of e-commerce

Section 24: Marketing: How to set up an effective Marketing Mix - Promotion decisions

Lecture 103 The essence of marketing promotion

Lecture 104 Creating a marketing campaign

Lecture 105 The importance of social media

Section 25: Marketing: How to set up an effective Marketing Mix - A dynamic concept

Lecture 106 The four Ps of Marketing - A dynamic concept

Section 26: Marketing: Marketing strategy in the long run

Lecture 107 Allocating the funds available for Marketing - The budgeting exercise

Lecture 108 Using KPIs to improve decision-making

Lecture 109 Short-term vs. Long-term marketing goals

Lecture 110 Interpreting and calculating the Customer-Lifetime-Value formula

Lecture 111 Case study: Coca-Cola and Christmas

Section 27: Tesla's marketing

Lecture 112 Intro to Tesla marketing

Lecture 113 Tesla's segmentation problem

Lecture 114 A proof of Tesla's brand strength

Lecture 115 Tesla's pricing

Lecture 116 Before or after savings?

Lecture 117 Federal tax incentives for EVs

Lecture 118 Tesla's distribution strategy

Section 28: Accounting: An Introduction

Lecture 119 Why do we need to learn Accounting?

Lecture 120 How important is Bookkeeping?

Lecture 121 The essence of Financial Accounting - Why is it helpful to investors?

Section 29: P&L, Balance Sheet and Cash Flow - The three main financial statements

Lecture 122 The three main statements - An overview

Lecture 123 The ingredients of the P&L statement

Lecture 124 The building blocks of the Balance Sheet

Section 30: Revenue and cost recognition principles - This is how we register financials

Lecture 125 Revenue recognition principles

Lecture 126 Expense recognition principles

Lecture 127 Historical cost and Fair Value Accounting

Section 31: Accounting: The fundamental Accounting principles you will need in business

Lecture 128 The Accounting equation - A must for anyone who wants to understand financials

Lecture 129 General and subsidiary ledgers - How bookkeeping is organized

Lecture 130 Debits and credits - much easier than it sounds

Lecture 131 The P&L T-accounts

Lecture 132 D&A - How is it calculated

Lecture 133 The double entry bookkeeping principle - You need to understand it well!

Section 32: A complete Case Study from scratch - Bookkeeping, P&L, and Balance Sheet

Lecture 134 Accounting Case Study Part 1

Lecture 135 Accounting Case Study Part 2

Lecture 136 Accounting Case Study Part 3

Lecture 137 Accounting Case Study Part 4

Lecture 138 Course Challenge - Build a P&L and Balance Sheet from scratch

Section 33: Accounting: Understanding how to calculate cash flow

Lecture 139 Calculating cash flow and seeing if a business is making money

Lecture 140 Dissecting a cash flow statement

Lecture 141 Cash flow computation techniques - The direct method

Lecture 142 Cash flow computation techniques - The indirect method

Lecture 143 Here's how we can calculate cash flow

Section 34: Accounting: The importance of timing when registering financials

Lecture 144 Revenue and expense recognition

Lecture 145 Profit is different than cash - please remember that

Lecture 146 The timing of payments - this is how business owners can improve their cash flow

Lecture 147 The different types of accruals that may arise in an accounting transaction

Section 35: Accounting: An introduction to Financial Reporting

Lecture 148 Working with financial statements

Lecture 149 Let's take a look at P&G's financial statement

Lecture 150 Who ensures the numbers in financial statements have been prepared correctly?

Section 36: Accounting: Financial statement analysis in practice

Lecture 151 The four dimensions of financial statement analysis

Lecture 152 Calculating subtotals, totals and year-on-year growth

Lecture 153 The mechanics of financial statement analysis

Lecture 154 Using Different P&L and Balance Sheet Formats + Horizontal and Vertical Analysis

Lecture 155 Understanding how to calculate "Days": DSO, DPO, and DIO

Lecture 156 Financial ratios that are helpful to investors

Lecture 157 Financial statement analysis in practice: Analyzing P&G's financials (part 1)

Lecture 158 Financial statement analysis in practice: Analyzing P&G's financials (part 2)

Section 37: Negotiation: An Introduction

Lecture 159 Intro to Negotiation

Lecture 160 Why is negotiation a core managerial skill?

Lecture 161 Why are people bad negotiators?

Section 38: Negotiation: The negotiation toolbox

Lecture 162 Understanding BATNA

Lecture 163 Reservation point and the Bargaining range

Section 39: Negotiation: The importance of preparation

Lecture 164 Assessing yourself

Lecture 165 Assessing your opponent

Lecture 166 Assessing the situation

Section 40: Negotiation: Types of negotiation

Lecture 167 Distributive negotiations (Slicing the pie)

Lecture 168 Distributive strategies (Pie-slicing strategies)

Lecture 169 Interest-based bargaining

Lecture 170 Interest-based negotiation strategies

Lecture 171 Claiming

Lecture 172 Choosing the correct negotiation strategy

Section 41: Negotiation subtleties that will help you in the long run

Lecture 173 Aversive tactics and protecting yourself from them

Lecture 174 Conflict resolution

Lecture 175 Establishing trust

Lecture 176 Broken trust and how to repair it

Lecture 177 Mediums of negotiation

Section 42: Negotiation: A complete Negotiation case study

Lecture 178 The negotiation between Disney and Lucasfilm

Section 43: Influence: The power of persuasion

Lecture 179 Introduction to the six principles of Influence

Lecture 180 Reciprocation

Lecture 181 Consistency

Lecture 182 Social proof

Lecture 183 Liking

Lecture 184 Scarcity

Lecture 185 Authority

Lecture 186 Completing 100%

People who want a successful career in Business,Aspiring entrepreneurs,Start-up founders,Business executives,Ambitious managers,Individuals who want to start their own company, but have not had the necessary business training,People who want to understand why some businesses are successful,Business intelligence analysts,Financial analysts,Anyone who wants to learn the subtleties of Business Strategy, Management, Marketing, Accounting, Decision Making and Negotiation