Mastering Social Media And Content Marketing

Harness the power of social media and content marketing to amplify your brand, engage audiences, and drive success!

What you'll learn

The fundamentals of social media marketing and CRM.

How to audit strategies and set measurable objectives.

Platform-specific guidelines and marketing tools.

Steps to create a social media marketing plan.

Content management strategies and frameworks.

Agile marketing techniques and productivity tools.

Requirements

Basic knowledge of social media platforms. A passion for marketing and creativity. No prior marketing experience required—this course is beginner-friendly!

Description

In today’s digital age, social media and content marketing are crucial for businesses and individuals striving to stand out. This course is a comprehensive guide to understanding and leveraging social media platforms, content strategies, and marketing tools to create impactful campaigns. Designed for beginners and seasoned marketers alike, the course explores the latest trends, practical techniques, and agile solutions to enhance your digital presence and achieve measurable results.Section-wise WriteupSection 1: IntroductionGain a foundational understanding of social media marketing (SMM), its various types, and the statistics shaping the landscape. Explore platforms like Tumblr and Instagram and delve into India-specific social media insights and the five pillars of SMM. Learn about customer relationship management (CRM) and its integration with SMM strategies.Section 2: Introduction to CRMDive into the world of CRM, its scope, and how it synergizes with social media marketing to foster long-term relationships with customers.Section 3: Strategy AuditLearn to evaluate your social media marketing strategies through audits. This section covers essential audit templates, step-by-step processes, and methods for concluding audits effectively.Section 4: Buzzwords, Objectives & MetricsUnderstand the buzzwords dominating social media, establish clear marketing objectives, and define measurable metrics for evaluating success.Section 5: Social Media ChannelsExplore leading social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Learn platform-specific guidelines, advertising tools, and strategies to build and sustain a strong brand presence.Section 6: Social Media Marketing PlanLearn how to create a comprehensive social media marketing plan, define mission statements, set measurable objectives, and leverage social media aggregators and resource factors.Section 7: Create or Improve Your Social AccountsDiscover actionable tips to create or optimize your social accounts to better align with your goals and audience expectations.Section 8: Tips for Social Media InspirationGet inspired by examples of exceptional social media campaigns. Learn step-by-step content creation strategies, storytelling techniques, and ideas for unique social media plans.Section 9: Social Media Plan IdeasBuild a social media command center, conduct agile market research, and explore cultural and storytelling aspects in marketing. This section includes practical playbooks for effective planning.Section 10: Agile Social Media MarketingMaster agile social media marketing techniques through case studies and solutions tailored for small businesses.Section 11: Social Media Policy - Building BlocksLearn to craft comprehensive social media policies that respect user rights and align with organizational values.Section 12: Interesting Social Media PlatformsExplore lesser-known but impactful social media platforms and their unique benefits for marketing.Section 13: Increase Productivity with Useful Browser ExtensionsDiscover browser extensions, scheduling tools, and strategies for social listening to maximize productivity and streamline operations.Section 14: Types of ContentUnderstand the different types of content and how to manage them using content management systems (CMS). Learn to create effective content marketing frameworks and audience engagement strategies.Section 15: Content Marketing ToolsExplore cutting-edge tools for SEO analytics, marketing automation, webinars, graphic creation, and more. Study real-world examples of successful content marketing campaigns to inspire your strategies.ConclusionThis course empowers you to create impactful social media and content marketing campaigns tailored to your goals. By mastering these skills, you’ll drive audience engagement, strengthen your brand, and achieve measurable success in the competitive digital landscape.

Overview

Section 1: Introduction

Lecture 1 What is SMM,Types of SM,

Lecture 2 SM stats, Tumblr, Instagram, Corporate Social Space

Lecture 3 India's Stats,5 SMM Pillars,

Lecture 4 Pillars, SMM CRM,CRM,VSSCRM

Section 2: Introduction to CRM

Lecture 5 Summary, Scope of CRM

Lecture 6 Scope of CRM

Section 3: Strategy Audit

Lecture 7 Strategy Audit-Elements Template

Lecture 8 Steps in Audit

Lecture 9 Closing for audit

Section 4: Buzzwords Objectives & Metrics

Lecture 10 SMM Buzzwords

Lecture 11 Marketing Objectives and Metrics

Lecture 12 Objectives & Metrics continues

Lecture 13 Metrics

Section 5: Social Media Channels

Lecture 14 Introduction

Lecture 15 Facebook Introduction/FB AT Work

Lecture 16 Social Media Channels-Facebook

Lecture 17 Twitter Introduction/Twitter for Brand Building

Lecture 18 Social Media Channels-Twitter

Lecture 19 LinkedIn Introduction/Guidelines

Lecture 20 Content Tips,Advertising Tools,Brand Case Study

Lecture 21 Instagram Introduction/Guidelines/Content Tips,Brand Case Study

Lecture 22 Pinterest Introduction/Guidelines/Content Tips,Brand Case Study

Lecture 23 Guides & Tips for picking Social Media

Lecture 24 Seven Network Catagories

Section 6: Social media marketing plan

Lecture 25 Social Media Marketing Plan

Lecture 26 SMM Objectives & metrics

Lecture 27 Steps in SMM Plan -Social Media Aggregators & Resource factors

Lecture 28 Mission Statement for SM Platforms

Lecture 29 Social Media Marketing Plan-Case Study

Section 7: Create or improve your social accounts

Lecture 30 Create or improve your social accounts

Lecture 31 Create or improve your social accounts continues

Section 8: Tips - Create or improve your social accounts

Lecture 32 Tips - Create or improve your social accounts

Lecture 33 Tips - Create or improve your social accounts continues

Lecture 34 Social Media Inspiration

Lecture 35 Social Media Plan-Content,Tips,Step 7

Section 9: Social Media Plan Ideas

Lecture 36 Social Media Command Centre

Lecture 37 Example of Social Media plan ideas

Lecture 38 More examples of social media plan ideas

Lecture 39 Conduct Agile market research

Lecture 40 Serving as an open forum

Lecture 41 Hiring of an CSO

Lecture 42 Overcoming cultural obstacles

Lecture 43 Story telling in social media plans

Lecture 44 Social Media Playbook

Section 10: Agile Social Media Marketing

Lecture 45 Agile Social Media Marketing & Examples

Lecture 46 Agile Social Media Marketing-Case Study

Lecture 47 Agile Social Media Marketing-Case Study continues

Lecture 48 Social Media Marketing Solutions for Small Businesses-Platforms

Lecture 49 Social Media Marketing Solutions for Small Businesses-Platforms Conitnues

Section 11: Social Media Policy -Building Blocks

Lecture 50 Social Media Policy -Building Blocks

Lecture 51 Social Media Policy -Building Blocks Continues

Lecture 52 Social Media Policy -Building Blocks - Respecting Others

Lecture 53 Terrific Examples of Company Social Media Policies

Section 12: Interesting Social Media Platforms

Lecture 54 Interesting Social Media Platforms

Lecture 55 Interesting Social Media Platforms Continues

Section 13: Increase productivity-Useful Browser Extensions

Lecture 56 Increase Productivity

Lecture 57 Increase Productivity Continues

Lecture 58 PMO App and PMO APP Contest

Lecture 59 Increase productivity-Useful Chrome Browser Extentions

Lecture 60 7 Fantastic Schedule Management Apps

Lecture 61 Social Listening

Lecture 62 7 Steps to set up Social Listening Dashboard

Lecture 63 7 Steps to set up Social Listening Dashboard Continues

Lecture 64 5 Steps to creating a Social Listening Strategy

Lecture 65 Social Media Mix-8 steps

Lecture 66 Social Media Mix-8 steps Continues

Lecture 67 Social Media Management Intro & Tools

Lecture 68 Content Management vs Social Media

Section 14: Types Of Content

Lecture 69 Types Of Content-I

Lecture 70 Types Of Content-I Continues

Lecture 71 Types Of Content-II

Lecture 72 Content Management System

Lecture 73 Types Of Content Management System-Factors

Lecture 74 Types Of Content Management System

Lecture 75 Types Of Content Management System Continues

Lecture 76 Content Marketing-Objectives,Processes,People

Lecture 77 Social Media Content Plan

Lecture 78 Content Marketing Playbook

Lecture 79 5 Pillars of Content Marketing Strategy

Lecture 80 5 Pillars of Content Marketing Strategy Continues

Lecture 81 Content Marketing Framework-Process & Channels

Lecture 82 Content Marketing Framework-Audience

Lecture 83 Content Marketing Framework-Storytelling

Lecture 84 Conversation Marketing & Video

Lecture 85 Content Marketing Example

Lecture 86 Audience Engagement

Lecture 87 Buyer Persona

Lecture 88 B2B Buyer Mapping

Lecture 89 Content Marketing Framework-Measurement

Section 15: Content Marketing Tools

Lecture 90 Content Marketing Tools and SEO Analytics

Lecture 91 Content Marketing Tools-Marketing Automation

Lecture 92 Content Marketing Tools-Social Media

Lecture 93 Content Marketing Tools-Webinar

Lecture 94 Content Marketing Tools-Graphic creation

Lecture 95 Content Marketing Examples 1

Lecture 96 Content Marketing Examples 2

Lecture 97 Content Marketing Examples 3

Lecture 98 Content Marketing Examples 4

Lecture 99 Content Marketing Examples 5

Lecture 100 Content Marketing Examples 6

Lecture 101 Content Marketing Examples 7

Lecture 102 Content Marketing Examples 8

Lecture 103 Content Marketing Examples 9

Lecture 104 Content Marketing Examples 10

Social media enthusiasts and content creators. Digital marketers and entrepreneurs. Small business owners aiming to grow their online presence. Students and professionals seeking to enhance their marketing skills.