Mastering Paid Ads: Google Ads, Facebook Ads, Linkedin Ads

Master Google Ads, Facebook Ads, & LinkedIn Ads to Drive Targeted Traffic, Increase Conversions, and Maximize ROI.

What you'll learn

By the end of this course, students will have a deep understanding of paid advertising on Google, Facebook, and LinkedIn.

You will be equipped with the knowledge and skills to create, manage, and optimize effective ad campaigns across these major platforms.

Students will be able to driving results and maximizing return on investment.

You will be able to do effective keyword research strategies for optimal results.

You will be able to create compelling ad copy that converts.

You will be able to analyze and optimize campaigns for maximum ROI.

Use Custom Audiences and Lookalike Audiences for precision targeting.

Implement advanced Facebook Pixel, Google Tag & LinkedIn Isight Tag strategies for tracking and retargeting.

Leverage LinkedIn Ads for B2B marketing success.

Measure campaign performance and adjust strategies.

Requirements

No Prior Experience Needed!

Description

Unleash the Power of Paid Advertising! Dive into this comprehensive course to master Google Ads, Facebook Ads, and LinkedIn Ads strategies.In today's competitive digital landscape, effective paid advertising is essential for businesses and marketers alike. This course is your roadmap to success, equipping you with the skills and knowledge needed to drive targeted traffic, increase conversions, and maximize ROI across the three major advertising platforms.Begin with Google Ads mastery, learning to create compelling campaigns, conduct keyword research, and optimize for top performance. Understand the intricacies of ad formats, bidding strategies, and ad extensions to ensure your campaigns stand out and deliver results.Move on to Facebook Advertising, where you'll discover advanced targeting techniques, ad creation strategies, and pixel implementation for precise audience engagement. Explore the power of Custom Audiences, Lookalike Audiences, and retargeting campaigns to drive conversions and build brand loyalty.Finally, dive into LinkedIn Ads strategies tailored for B2B marketing success. Reach decision-makers and professionals with impactful sponsored content and InMail campaigns. Learn to leverage LinkedIn's unique targeting options, such as job title, company size, and industry, to connect with the right audience.Through practical insights, hands-on exercises, and real-world examples, you'll develop the expertise to create, manage, and optimize effective ad campaigns. Whether you're a digital marketer, business owner, or aspiring advertising professional, this course offers the tools you need to propel your marketing efforts to new heights.Enroll now and unlock the potential of Google, Facebook, and LinkedIn Ads to drive success for your business or clients!

Overview

Section 1: Google Ads

Lecture 1 Introduction to Google Ads

Lecture 2 Introduction to Google Ads and Its Features

Lecture 3 Create a Google Ads Account 2024

Lecture 4 Navigating the Google Ads Interface (Billing) 2024

Lecture 5 Navigating the Google Ads Interface (Campaign section) 2024

Lecture 6 Navigating the Google Ads Interface (admin settings and access levels) 2024

Lecture 7 Google Ads account Structure

Lecture 8 Campaign Creation (Campaign Settings)

Lecture 9 Campaign Goals Overview

Lecture 10 Understanding Goals through Marketing Funnel

Lecture 11 Understanding Google Ads Campaign Types and Ad Formats

Lecture 12 Bidding Strategies

Lecture 13 Maximize Conversions Bidding Strategy

Lecture 14 Target CPA Bidding Strategy

Lecture 15 Maximize Conversion Value Bidding Strategy

Lecture 16 Target ROAS Bidding Strategy

Lecture 17 Target Impression Share Bidding Strategy

Lecture 18 Maximize Clicks Bidding Strategy

Lecture 19 Manual CPC Bidding Strategy (Enhanced CPC)

Lecture 20 Location Targeting

Lecture 21 Search & Display Partners

Lecture 22 Language & Audience settings

Lecture 23 Ad Rotation

Lecture 24 Ad Schedule / Start Date & End Date

Lecture 25 Brand Restrictions

Lecture 26 Ad Group Level Settings (Keywords)

Lecture 27 Ad Group Level Settings (Ad Creatives & Ad Strenght)

Lecture 28 Campaign Budget

Lecture 29 Review and Publish Campaign

Lecture 30 The Art of Keyword Research (Keywords & Search Terms)

Lecture 31 Keyword Match Types

Lecture 32 Negative Keywords

Lecture 33 Search Term Report

Lecture 34 Keyword Planner

Lecture 35 Tips for Keyword Research

Lecture 36 Basic Metrics to Monitor

Lecture 37 Ad Position & Ad Rank

Lecture 38 Quality Score and Actual CPC

Lecture 39 Impression Share

Lecture 40 Types of Assets

Lecture 41 Lead Form & Promotion Assets

Lecture 42 Types of Conversion Trackers

Lecture 43 Website Conversion Tracking

Lecture 44 Call Conversion Tracker

Lecture 45 App Conversion Tracker

Lecture 46 Import Conversion Tracker

Lecture 47 Attribution Model

Lecture 48 Dynamic Search Campaigns / Ad Groups

Lecture 49 Call Campaign Creation

Lecture 50 Display Campaign Creation

Lecture 51 Video Campaign Creation

Lecture 52 App Campaign Creation

Lecture 53 Smart Campaign Creation

Lecture 54 Shopping Campaign Creation

Lecture 55 Local ads & Performance Max Campaign Creation

Lecture 56 Demand Gen Campaign

Lecture 57 Hotel Ads

Lecture 58 Performance Planner Definition & Eligibility

Lecture 59 Create & Measure Performance

Lecture 60 Remarketing and Audience Targeting

Lecture 61 Types of Policies and Giudelines

Lecture 62 Prohibited Content (Ad Policies & Guidelines)

Lecture 63 Prohibited Practices

Lecture 64 Restricted content & Features

Lecture 65 Editorial & Technical (Conclusion)

Section 2: Meta Ads

Lecture 66 Meta ads Course Introduction!

Lecture 67 Facebook Pages, Groups & Profile Facebook Pages, Groups & Profile

Lecture 68 Facebook Ad Manager Account vs Business Manager Account

Lecture 69 Payment Settings & Payment Methods in Meta (Facebook) Ads

Lecture 70 Campaign Objectives

Lecture 71 Account Structure

Lecture 72 Special Ads Category

Lecture 73 Ad Set Name and Conversion Location

Lecture 74 Budget and Facebook Ad Schedule

Lecture 75 Audience Targeting Age, Gender and Location

Lecture 76 Detailed targeting and Narrow Audience

Lecture 77 Placements and their importance

Lecture 78 Brand Safety Controls

Lecture 79 Different Types of Ads and Ad Formats

Lecture 80 Creative Hub in Facebook Ads

Lecture 81 Key Elements

Lecture 82 Destination Ads

Lecture 83 Tips and Tricks That you can use

Lecture 84 Spy On Your Competitors

Lecture 85 Facebook Pixel (Datasets)

Lecture 86 Facebook Pixel (Datasets)(Manual)

Lecture 87 Facebook Pixel (Datasets)(Using Google Tag Manager)

Lecture 88 Facebook Pixel (Datasets)(Using Plug in)

Lecture 89 Event Specific Pixel (Datasets)

Lecture 90 Facebook Pixel (Datasets)(Using Partners)

Lecture 91 Offline Event Tracking

Lecture 92 Custom Audience Based on Video Views

Lecture 93 Custom Audience Based on Instagram Profile

Lecture 94 Custom Audience Based on Lead Forms

Lecture 95 Custom Audience Based on Event Forms

Lecture 96 Custom Audience Based on Facebook Page

Lecture 97 Custom Audience Based on Customer List

Lecture 98 What is Lookalike Audience on Facebook Ads?

Lecture 99 Audience Overlap

Lecture 100 Facebook Catalogue Ads (Manually)

Lecture 101 Facebook Catalogue Ads (with csv)

Lecture 102 Facebook Catalogue Ads (from website)

Lecture 103 Catalogue for Travel Businesses

Lecture 104 Catalogue for Local Businesses

Lecture 105 Automobile & Media Business Catalogue

Lecture 106 Facebook Catalogue for Real Estate Business

Lecture 107 How to use a Catalogue in Facebook Ads (Collection Ads)

Lecture 108 Facebook CBO & How it works

Lecture 109 Using CBO with Ads Bidding Strategies

Section 3: LinkedIn Ads

Lecture 110 Introduction To LinkedIn Ads

Lecture 111 What are LinkedIn Ads?

Lecture 112 Guide to LinkedIn Ad Formats

Lecture 113 LinkedIn Ads Account Creation & Overview

Lecture 114 How to create a LinkedIn Company Page?

Lecture 115 What are Campaign Groups?

Lecture 116 Campaign Objective (Brand Awareness)

Lecture 117 Campaign Objective (Website Traffic/Visits)

Lecture 118 Campaign Objective (Engagement)

Lecture 119 Video Views & Messaging

Lecture 120 Insight Tag & Conversion Tracking

Lecture 121 Leads & Website Conversions

Lecture 122 Job Applicants (Campaign Objective)

Lecture 123 Audience Targeting

Lecture 124 Competitor Analysis

Lecture 125 Creating Lead Gen Forms

Lecture 126 Creating a Lead Gen Campaign

Lecture 127 Connect Hubspot to LinkedIn Ads (How to see and import leads)

Lecture 128 Tips For Lead Gen Campaigns

Lecture 129 Video View Campaign

Lecture 130 Conversation Ads

Lecture 131 Messages Ads

Lecture 132 Dynamic Ads

Lecture 133 Text Ads

Lecture 134 Event Ads

Lecture 135 Remarketing Audience on the Basis of Event Engagers

Lecture 136 Brand Safety Controls - Block/Allow List

Lecture 137 Brand Lift Testing

Lecture 138 Why Are LinkedIn Ads So Expensive?

Lecture 139 How To Create Website Based Remarketing Audience?

Those looking to expand their skills in paid advertising across major platforms.,Professionals aiming to achieve better results for their clients or businesses.,Professionals responsible for overseeing marketing strategies and campaigns.,Managers looking to gain insights into effective paid advertising techniques for their teams.,Individuals seeking to increase brand visibility and drive targeted traffic to their websites.,Entrepreneurs who want to understand and manage their own paid advertising campaigns.,Beginners keen on learning the fundamentals of Google Ads, Facebook Ads, and LinkedIn Ads.,Those aiming to enhance their digital marketing skill set with practical, hands-on experience.