Mastering Google Search & Google Shopping Ads For Ecommerce

Sell your products direct-to-consumer (DTC) on the world's biggest search engine!

What you'll learn

How to Research and Find Keyword Phrases that are Likely to Convert

How to Create Landing Pages that are Ready for PPC Traffic

How to Write Effective Google Ads that will Earn Clicks, Leads & Conversions

Keyword Match Types and Which to Use When

Optimizing Your Google Ad Performance Over Time to Drive Better Results

Dynamic Search Ads

Remarketing with Search Ads

Working with Performance Max and Other Bidding Strategies

Setting Up & Optimizing Your Google Merchant Center Product Feed

Structuring Your Account, Campaigns, Ad Groups & Ads for Success & Clarity

Setting Up Google Shopping Ads Strategically

Optimizing Google Shopping Ads for Better Performance

More Advanced Manual and Automated Google Shopping Strategies

Requirements

Basic familiarity with web marketing

Have a product to sell and a landing page or website to sell it on

Description

Want to tap into existing consumer demand on Google, but can’t seem to create profitable campaigns?It’s not your fault.We all know the Google Ads interface can be overwhelming initially, and even once you start to get used to it, it can be really challenging to get a handle on the metrics that matter and the levels you can work to improve performance.That’s why we’ve created this video course, Mastering Google Search & Google Shopping Ads for Ecommerce.This is the perfect course for you if you:are selling products online through a platform like Shopify, WooCommerce, etc. want to tap into existing demand for your productshave some working familiarity with digital marketing and online ad campaignsare looking to sharpen the saw to drive better e-commerce PPC resultswant Google Ad frameworks and advice that are specific to e-commerce In this course, you’ll learn how to set up and optimize your Google Search and Google Shopping campaigns to make them profitable, then scale up from there.We’ll go from beginner to intermediate to advanced, to ensure you have all the strategies and tactics you need to hit profitable Return on Ads Spend (ROAS) on your campaigns.After you take this course, you’ll know how to:Research the most important keyword phrases to targetNavigate the confusing Google Ads interfaceStructure your ad campaigns, ad groups and ads for maximum successCalculate which products make sense to advertise on GoogleWrite effective ads that get an outsized click-through rate (CTR)Maximize your search engine real estate with extensionsSet up and Optimize your Google Shopping Feed for your most important keywordsMeasure and analyze your results to quickly see what’s working and which ads still need workRun tests to improve your campaigns over timeOptimize your Google Search and Shopping campaigns until they’re profitableScale up your campaigns that are workingAbout Your InstructorEagan Heath is a digital marketing agency owner, speaker, and trainer.He helps clients and students grow company revenue by driving online traffic, leads, and sales.Since 2016, he's:started the local digital marketing agency Get Found Madisonpurchased, run, and sold the pet painting business Splendid Beastcreated the training course and workshop series My Digital Marketing Masterylaunched an ecommerce agency called Caravan Digitalpublished and hosted the What's Working in Ecommerce YouTube show and podcast

Overview

Section 1: Introduction to Google Search Ads for Ecommerce

Lecture 1 Google Search for Ecommerce: What We'll Cover, About Your Instructor, Why PPC

Lecture 2 Setting Up Your Google Ads Account

Section 2: Planning & Preparing to Create & Run Your Search Ads

Lecture 3 Keyword Research: effective keyword research and campaign planning

Lecture 4 PPC Landing Pages: optimize your landing pages for the phrases you're targeting

Lecture 5 Brainstorming Keywords and Finding Keyword Data

Lecture 6 Using Historical SEO Data to Find PPC Opportunities

Section 3: Writing, Creating & Optimizing Your Google Search Ads

Lecture 7 Writing and Creating High-Quality Search Ads

Lecture 8 Optimizing Your Search Ads Over Time

Lecture 9 Finding Opportunities in the Paid and Organic Report

Lecture 10 Analyzing your Google Ads Campaigns in Google Analytics GA4 Reports

Section 4: Other Search Ad Features to Try

Lecture 11 Setting Up & Running Dynamic Search Ads

Lecture 12 Remarketing with Search Ads (RLSA)

Section 5: Introduction to Google Shopping Ads for Ecommerce

Lecture 13 Mastering Google Shopping (Overview)

Lecture 14 Setting Up a Google Merchant Center (plus a Manual Shopping Feed)

Section 6: Creating & Optimizing Google Shopping Ads

Lecture 15 Google Shopping Ad Setup

Lecture 16 Optimizing Google Shopping Ads

Section 7: Automated Strategies vs Manual Strategies

Lecture 17 Performance Max Tutorial: P-Max Considerations, Setup & Optimization

Lecture 18 New Performance Max Updates

Beginner Digital Marketers,Intermediate Digital Marketers,Freelancers,Agencies,SEO Marketers who want to learn Paid Search (SEM/PPC),Social Media Marketers who want to learn Paid Search (SEM/PPC)