Mastering Google Ads 2024: From Beginner To Expert!

Unlock the Power of Google Ads: Create Effective Campaigns, Drive Targeted Traffic, and Maximize ROI.

What you'll learn

Google Ads Fundamentals – Understanding the basics of Google Ads, including how it works, key terminology, and campaign types.

How to Create and Structure Campaigns – Step-by-step guidance on setting up search, display, and video campaigns from scratch.

Keyword Research and Targeting – How to find the right keywords for ads and effectively target the right audience.

Ad Copywriting Skills – Best practices for writing compelling ad copy that grabs attention and drives clicks.

Bidding Strategies and Budget Management – Learning how to set bids and manage budgets to optimize ad spend.

Tracking Conversions and Measuring Success – How to set up conversion tracking, analyze performance, and adjust campaigns based on data.

Optimizing Campaigns for Better Results – Techniques for refining targeting, improving quality scores, and lowering cost-per-click (CPC).

Understanding Google Analytics Integration – How to link Google Ads with Google Analytics for deeper insights into campaign performance.

Remarketing Strategies – Learning how to create remarketing campaigns to re-engage visitors who didn’t convert.

Best Practices for Scaling and Managing Ads – Advanced tips for scaling campaigns and managing multiple accounts.

Requirements

No Prior Knowledge of Google Ads Needed – The course is designed for complete beginners, though any previous experience with online marketing can be useful.

Basic Computer Skills – Familiarity with using a computer, internet browsing, and accessing web-based applications.

Interest in Digital Marketing – No prior experience is needed, but a genuine interest in learning how online advertising works is helpful.

Basic Understanding of English – The course is taught in English, so a fundamental grasp of the language will be required to follow along.

Willingness to Experiment and Learn by Doing – Success with Google Ads comes from practice, so learners should be ready to create campaigns, test strategies, and analyze results.

Description

Are you ready to master Google Ads and take your business or marketing skills to the next level? Whether you’re a complete beginner or looking to sharpen your expertise, this course will provide you with everything you need to create high-performing campaigns, drive targeted traffic, and maximize your return on investment (ROI). Why Take This Course? This course is designed to take you from beginner to expert, providing a structured, step-by-step guide to navigating Google Ads. You’ll gain hands-on experience through live demonstrations, and practical exercises that will allow you to apply what you’ve learned immediately.Whether you’re a business owner looking to drive more traffic to your website, a digital marketing professional aiming to boost your skill set, or a freelancer wanting to add Google Ads management to your services, this course has everything you need to succeed.By the end of this course, you'll have the confidence to build and manage effective Google Ads campaigns that deliver real, measurable results. Plus, with practice tests, assignments, and free access to a student forum, you'll be well-equipped to succeed. And don't forget—you'll also receive a certification upon completion to showcase your skills!Enroll today and start driving traffic, increasing leads, and boosting sales with Google Ads!

Overview

Section 1: Introduction to Google Ads and Its Features

Lecture 1 Google ads Course Introduction!

Lecture 2 Introduction to Google Ads and Its Features

Section 2: Creating Your First Google Ads Account

Lecture 3 Create a Google Ads Account 2024

Lecture 4 Navigating the Google Ads Interface (Billing) 2024

Lecture 5 Navigating the Google Ads Interface (Campaign section) 2024

Lecture 6 Navigating the Google Ads Interface (admin settings and access levels) 2024

Lecture 7 Google Ads account Structure

Lecture 8 Example Of An Account Structure

Section 3: Campaign Creation

Lecture 9 Campaign Creation (Campaign Settings)

Lecture 10 Campaign Goals Overview

Lecture 11 Understanding Goals through Marketing Funnel

Lecture 12 Understanding Google Ads Campaign Types and Ad Formats

Lecture 13 Bidding Strategies

Lecture 14 Maximize Conversions Bidding Strategy

Lecture 15 Target CPA Bidding Strategy

Lecture 16 Maximize Conversion Value Bidding Strategy

Lecture 17 Target ROAS Bidding Strategy

Lecture 18 Target Impression Share Bidding Strategy

Lecture 19 Maximize Clicks Bidding Strategy

Lecture 20 Manual CPC Bidding Strategy (Enhanced CPC)

Lecture 21 Location Targeting

Lecture 22 Search & Display Partners

Lecture 23 Language & Audience settings

Lecture 24 Ad Rotation

Lecture 25 Ad Schedule / Start Date & End Date

Lecture 26 Brand Restrictions

Lecture 27 Ad Group Level Settings (Keywords)

Lecture 28 Ad Group Level Settings (Ad Creatives & Ad Strenght)

Lecture 29 Campaign Budget

Lecture 30 Review and Publish Campaign

Section 4: Art of Keyword Reasearch

Lecture 31 The Art of Keyword Research (Keywords & Search Terms)

Lecture 32 Keyword Match Types

Lecture 33 Negative Keywords

Lecture 34 Search Term Report

Lecture 35 Keyword Planner

Lecture 36 Tips for Keyword Research

Section 5: Basic Metrics to Monitor

Lecture 37 Basic Metrics to Monitor (Part 1)

Lecture 38 Basic Metrics to Monitor (CPC)

Lecture 39 Basic Metrics to Monitor (Leads & Conversions)

Section 6: Ad Auctions, Ad Position & Impression Share.

Lecture 40 Ad Position & Ad Rank

Lecture 41 Quality Score and Actual CPC

Lecture 42 Impression Share

Section 7: Extensions, now known as Assets

Lecture 43 About Assets

Lecture 44 Where can we find assets?

Lecture 45 Location Asset

Lecture 46 Call Asset

Lecture 47 Sitelinks

Lecture 48 Callout & Structured Snippets

Lecture 49 Price Asset

Lecture 50 App Asset

Lecture 51 Promotion Asset

Lecture 52 Lead Form Asset

Lecture 53 Impact Of Assets/Ad Format

Section 8: Conversion Tracking & Measurements

Lecture 54 Types of Conversion Trackers

Lecture 55 Website Conversion Tracking

Lecture 56 Call Conversion Tracker

Lecture 57 App Conversion Tracker

Lecture 58 Import Conversion Tracker

Lecture 59 Primary & Secondary Conversion Actions

Lecture 60 Attribution Model

Section 9: About Display, Video, Shopping ads, P Max Campaigns & More.

Lecture 61 Dynamic Search Campaigns / Ad Groups

Lecture 62 Call Campaign Creation

Lecture 63 Display Campaign Creation

Lecture 64 Video Campaign Creation

Lecture 65 App Campaign Creation

Lecture 66 Smart Campaign Creation

Lecture 67 Shopping Campaign Creation

Lecture 68 Local ads & Performance Max Campaign Creation

Lecture 69 Local ads & Performance Max Campaign Creation (cont)

Lecture 70 Demand Gen Campaign

Section 10: Performance Planner

Lecture 71 Definition & Eligibility

Lecture 72 Create & Measure Performance

Section 11: Remarketing and Audience Targeting

Lecture 73 Remarketing and Audience Targeting

Section 12: Policy and Compliance

Lecture 74 Types of Policies and Giudelines

Lecture 75 Prohibited Content (Ad Policies & Guidelines)

Lecture 76 Prohibited Practices

Lecture 77 Restricted content & Features

Lecture 78 Editorial & Technical (Conclusion)

Small Business Owners – Looking to manage their own Google Ads campaigns to attract more customers and grow their businesses.,Digital Marketing Professionals – Wanting to enhance their skills and offer Google Ads as a service to clients.,Entrepreneurs & Startups – Eager to increase online visibility and drive targeted traffic without relying on external agencies.,Freelancers – Interested in expanding their services by adding Google Ads management to their offerings.,Marketing Students – Seeking practical, real-world knowledge to complement their academic studies in digital marketing.,Content Creators & Bloggers – Wanting to promote their content, grow their audience, and monetize their platforms through Google Ads.,E-commerce Store Owners – Aiming to use Google Ads to increase product visibility and generate more sales.,Job Seekers – Hoping to develop in-demand Google Ads skills to increase their employability in digital marketing roles.,Non-Profits & NGOs – Looking to make the most of their limited advertising budgets by effectively using Google Ads.,Marketing Agencies – Interested in training new employees or upskilling current team members in Google Ads management.