Mastering Eloqua Orchestration: From Basics To Practice

Master Multi-Step Campaigns, Programs, A/B Testing & More!

What you'll learn

Understanding the basics of Eloqua orchestration and how it enhances marketing automation.

Creating simple and multi-step campaigns to engage customers throughout their journey.

Building effective programs to streamline marketing efforts and achieve campaign goals.

Exploring the various components of Eloqua orchestration, such as actions and decisions.

Requirements

Basic understanding of email marketing and marketing automation concepts

Access to an Eloqua account or a willingness to explore the platform

Description

Welcome to the world of Eloqua Orchestration! In this comprehensive course, you'll dive deep into the art of crafting effective customer journeys through Eloqua's powerful orchestration capabilities. From simple to multi-step campaigns, you'll learn how to create dynamic workflows that nurture leads, drive engagement, and boost conversions.Summary of Lessons:Introduction to Customer Journey & Eloqua Orchestration: Discover the significance of the customer journey and how Eloqua Orchestration can enhance your marketing efforts. Learn about the essential tools at your disposal.About Simple and Multi-Step Campaigns: Explore the fundamentals of simple and multi-step campaigns, understanding their structures and when to leverage each type for maximum impact.Understanding "Actions" in a Multi-Step Campaign: Uncover the versatility of "Actions" in the Eloqua campaign canvas, and harness them to automate tasks, engage contacts, and tailor experiences.Understanding "Decisions" in a Multi-Step Campaign: Dive into the power of "Decisions" and their role in guiding contacts along different paths, ensuring personalized interactions based on specific criteria.A/B Testing in Eloqua: Learn the art of A/B testing in Eloqua to optimize your campaigns, enabling data-driven decisions and driving better results.How Programs are Useful in Eloqua: Explore Eloqua Programs and their role in orchestrating complex marketing strategies, enabling seamless execution and reporting.Practice Session: Eloqua Orchestration (Real Case Example): Apply your newfound knowledge in a hands-on practice session, where you'll craft a real-world Eloqua orchestration scenario from start to finish.Embark on this learning journey, and unlock the true potential of Eloqua Orchestration to create impactful marketing campaigns that drive measurable success. Enroll now and master the art of customer engagement with Eloqua!

Overview

Section 1: Introduction

Lecture 1 Introduction to Customer Journey & Eloqua Orchestration

Lecture 2 About Simple and Multi-Step Campaigns

Lecture 3 Understanding "Actions" in a Multi-Step Campaign

Lecture 4 Understanding "Decisions" in a Multi-Step Campaign

Lecture 5 A/B Testing in Eloqua

Lecture 6 How Programs are useful in Eloqua ?

Lecture 7 Practice Session: Eloqua Orchestration

Marketing professionals and campaign managers,Individuals seeking to enhance their marketing automation skills,Beginners and intermediate Eloqua users,Those looking to leverage Eloqua's orchestration features effectively,Anyone interested in mastering Eloqua's multi-step campaigns and programs