Mastering Conversion Rate Optimization Cro Mastery

Increase sales and drive significant growth for your business with CRO

What you'll learn

What is Conversion Rate Optimization CRO

Why is Conversion Rate Optimization is Important

What is the Conversion Rate Optimization in Digital Marketing

Purpose of Conversion Rate Optimization

Users Journey for E-commerce & Service Oriented Business

Essential Skills for CRO

Stages of Conversion Funnel

Macro vs Micro Conversions

Homepage vs Landing Page

Website Load Time, Product Page, Checkout Page, Internal Site Search, Browser and Mobile Responsiveness Audit

UX/UI Mastery for CRO

Understanding UTM Parameters for CRO

On Page SEO Analysis

Checklist for CRO

Understanding Website Color Psychology

Qualitative and Quantitative Data Analysis

Data-Driven Decision Making for CRO

Requirements

A strong desire to master conversion rate optimization (CRO)

Having a good understanding of marketing concepts

No previous CRO experience is needed

No prior coding or statistical knowledge

Description

This course is designed to equip you with the essential skills and knowledge to optimize your website's performance and drive more conversions. By understanding the intricacies of the conversion funnel, leveraging powerful tools like GA4 and Clarity, and conducting thorough audits of your website's UX, UI, and SEO, you'll learn how to create a seamless customer journey and maximize your website's revenue potential.You'll begin by delving into the fundamentals of CRO, including the conversion funnel and the importance of UTM parameters for tracking and analyzing your website's performance. Next, you'll explore how to integrate GA4 and Clarity with your website to gain valuable insights into user behavior and identify areas for improvement.Throughout the course, you'll learn to conduct In-depth audits of various aspects of your website, including user experience, user interface, e-commerce structure, website load time, internal site search, browser and mobile responsiveness, on-page SEO, product pages, color psychology, and the checkout process etc. Analyzing qualitative data from Clarity, you'll gain a deeper understanding of your users' needs and preferences, enabling you to make data-driven decisions to enhance your website's conversion rate.By the end of this course, you'll be equipped with the tools and strategies to optimize your website for maximum conversions, increase your customer base, and drive significant growth for your business.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: The Foundation of CRO

Lecture 2 Understanding Conversion Funnel

Lecture 3 Understanding UTM Parameters for CRO

Section 3: Data-Driven CRO

Lecture 4 GA4 Integration & Connect with GTM

Lecture 5 GA4 Custom Report for CRO

Section 4: Visualizing User Behavior

Lecture 6 Clarity Integration with Website

Lecture 7 Google Analytics Integration with Clarity

Lecture 8 Checklist for CRO

Section 5: Understanding User Experience

Lecture 9 Understanding User's Journey UX-UI

Lecture 10 Homepage vs Landing Page

Lecture 11 E-commerce Website Structural Audit for CRO

Lecture 12 Website Load Time Audit for CRO

Section 6: Technical Optimization

Lecture 13 Internal Site Search for CRO

Lecture 14 Browser and Mobile Responsiveness Audit for CRO

Lecture 15 On Page SEO Audit for CRO

Section 7: Conversion-Focused Design

Lecture 16 Product Page Audit for CRO

Lecture 17 Understanding Color Psychology for CRO

Lecture 18 Checkout Page Audit for CRO

Section 8: Data Analysis and Optimization

Lecture 19 Using Clarity Website Qualitative Data Analysis

Lecture 20 GA4 Data Analysis & Sales Increase Tips

Section 9: Next Steps and Conclusion

Lecture 21 Conclusion

Beginner and intermediate conversion specialists,Online marketers,Web designers and developers,Marketers,Business owners and e-commerce managers