Mastering Account-Based Marketing (Abm)

Drive B2B Growth with Personalized Strategies, Targeted Campaigns, and Measurable ABM Success

What you'll learn

Learn the core principles of Account-Based Marketing, including personalized marketing approaches and targeting high-value accounts.

Discover how to create tailored ABM strategies, from identifying ideal target accounts to developing a customized ABM playbook.

Explore how to leverage digital and offline channels, craft personalized content, and align sales and marketing for maximum impact.

Understand key metrics, tools, and techniques for tracking ABM success and driving continuous improvement with real-world case studies.

Requirements

No prior experience with ABM platforms is required, but students should be open to learning about CRM, marketing automation, and analytics tools used in ABM campaigns.

Description

In today’s competitive B2B landscape, generic marketing approaches are no longer enough to attract and convert high-value clients. Businesses need a focused, personalized approach to engage decision-makers and close deals. Account-Based Marketing (ABM) is the solution that top-performing companies are using to revolutionize their marketing strategies, targeting key accounts with precision and delivering remarkable results.Welcome to “Mastering Account-Based Marketing (ABM),” an in-depth course designed to teach you how to create and execute powerful ABM campaigns that generate qualified leads, strengthen relationships with top clients, and drive significant revenue growth. Whether you’re new to ABM or looking to advance your existing skills, this course will equip you with everything you need to succeed.What You Will Learn:Comprehensive ABM Fundamentals: Understand the core principles and types of ABM, including One-to-One, One-to-Few, and One-to-Many strategies.Identifying and Targeting High-Value Accounts: Learn how to research, select, and prioritize the right accounts that align with your business goals.Building a Personalized ABM Strategy: Develop tailored marketing campaigns that speak directly to key decision-makers at your target accounts.Aligning Sales and Marketing: Discover how to foster collaboration between sales and marketing teams for seamless communication, greater efficiency, and increased conversions.Leveraging Multi-Channel Campaigns: Explore the best practices for integrating digital and offline channels like email, social media, direct mail, and webinars to reach and engage your audience effectively.Measuring and Optimizing ABM Performance: Dive deep into ABM-specific metrics, including engagement, conversion, and retention, and learn how to use data to continually refine and improve your campaigns.Key Course Features:Step-by-Step Guidance: We’ll walk you through every phase of ABM, from account selection to campaign execution and optimization.Real-World Case Studies: Gain insights from leading companies such as Dropbox, Slack, HubSpot, and Zendesk, showing you how they successfully implemented ABM to drive growth.Practical Examples and Exercises: Learn through actionable exercises and examples that give you hands-on experience in designing ABM strategies and plans.Advanced ABM Tactics: Explore cutting-edge strategies such as using AI and predictive analytics to target high-potential accounts and leveraging ABM for upselling and cross-selling.Access to ABM Tools and Templates: Get access to downloadable ABM planning templates, content frameworks, and dashboards to help you execute and track your ABM campaigns effectively.Who This Course is For:B2B Marketing Professionals: Learn how to transform your traditional marketing approach into a highly targeted and personalized ABM strategy.Sales Teams and Account Managers: Understand how to align with marketing and use ABM to close more deals with high-value accounts.Marketing Leaders and Executives: Gain the knowledge and tools to implement a scalable ABM program that delivers measurable ROI.Entrepreneurs and Business Owners: Leverage ABM to grow your business by focusing on high-potential accounts and building long-term customer relationships.Why ABM Matters:Account-Based Marketing is not just a trend; it’s a proven methodology that empowers businesses to focus their marketing efforts on accounts that offer the highest value. By shifting from broad-based marketing to a targeted approach, companies are seeing higher engagement rates, shorter sales cycles, and stronger customer relationships.According to industry research, 87% of marketers report that ABM delivers a higher return on investment (ROI) than other marketing strategies. With 75% of B2B buyers saying they find personalized content highly valuable, ABM is quickly becoming a must-have skill for modern marketers.By the end of this course, you will have the expertise to:Develop and execute ABM campaigns that generate real, measurable results.Build a strong alignment between marketing and sales teams for more efficient collaboration.Create personalized content that resonates with decision-makers at target accounts.Use data to measure and optimize the performance of your ABM campaigns, ensuring continuous improvement.Enroll today and take the first step towards mastering ABM! Whether you’re looking to sharpen your marketing skills, boost sales, or drive more revenue, this course will provide you with everything you need to succeed in the world of Account-Based Marketing.

Overview

Section 1: Module 1: Introduction to Account-Based Marketing

Lecture 1 1.1 What is Account-Based Marketing (ABM)?

Lecture 2 1.2 Importance of ABM in Modern Marketing

Lecture 3 1.3 Core Principles of ABM

Lecture 4 1.4 Types of ABM Strategies

Section 2: Module 2: Building a Strong ABM Foundation

Lecture 5 2.1 Identifying and Selecting Target Accounts

Lecture 6 2.2 Research and Insights for Target Accounts

Lecture 7 2.3 Developing an ABM Strategy and Plan

Section 3: Module 3: ABM Tactics and Implementation

Lecture 8 3.1 Crafting Personalized Marketing Messages and Content

Lecture 9 3.2 Multi-Channel ABM Campaigns

Lecture 10 3.3 Sales and Marketing Alignment in ABM

Lecture 11 3.4 ABM Technology Stack

Section 4: Module 4: Advanced ABM Strategies

Lecture 12 4.1 Scaling ABM Efforts

Lecture 13 4.2 Data-Driven ABM

Lecture 14 4.3 ABM for Account Expansion and Upselling

Section 5: Module 5: Measuring and Optimizing ABM Performance

Lecture 15 5.1 Defining Success Metrics for ABM

Lecture 16 5.2 Tools and Techniques for Measuring ABM Effectiveness

Lecture 17 5.3 Continuous Improvement in ABM

Section 6: Module 6: ABM in Practice: Real-World Applications and Case Studies

Lecture 18 6.1 Case Studies of Successful ABM Implementations

Lecture 19 6.2 Workshops and Hands-On Exercises

Lecture 20 6.3 Guest Lectures and Industry Insights

Section 7: Module 7: Capstone Project and Additional Resources

Lecture 21 7.1 Capstone Project: Designing a Comprehensive ABM Strategy

Lecture 22 7.2 Additional Resources

B2B Marketing Professionals,Sales Teams and Account Managers,Marketing Managers and Executives,Business Owners and Entrepreneurs,Sales Development Representatives (SDR's),Account Executives,Business Development Representatives (BDR's)