Master Class In Supply Market Research

Gleaning critical insights and gravitas from in depth market knowledge

What you'll learn

Know how to undertake disciplined supply market research to unlock material business insights

Understand the criticality of supply market research in the context of developing a high quality sourcing and supply chain strategy

Enhanced leadership credentials as you illustrate how market knowledge informs your decision making

Access to key questions to enable you unearth risk and opportunities for your business

Requirements

none required

Description

Supply Market research is the bedrock of two critical aspects of your success as a strategic sourcing or supply chain professional. Firstly high quality supply market research is the foundation the quality of your supply strategy. You can’t have a high quality sourcing strategy without a very thorough understanding of the marketplace. Secondly your knowledge of the market underpins your credibility with peers and key stakeholders. Your personal brand as a high calibre professional hinges upon your ability to turn your knowledge into actions that will deliver your organisation a competitive advantage.  This course will enable you to efficiently undertake thorough supply market research so that you engage and select high calibre supply partners and get the most out of your supply ecosystem.We will cover all of the important content you need to know when undertaking supply market research, specifically we will look at;ü The process of supply market researchü Supply Market Segmentationü Sources of knowledgeü Turning data into a business insightü Decision making arising from the researchAs a key outcome we want you to be successful on the back of being able to articulately communicate the business rational that underpins your sourcing decision making to secure a competitive advantage.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Market Analysis - Porter's 5 Forces

Lecture 2 Market Analysis - Porters 5 Forces

Section 3: Market Analysis - Dimensions

Lecture 3 Market Analysis - Dimensions

Lecture 4 Market Analysis - Dynamics

Lecture 5 Market Analysis - Drivers

Lecture 6 Market Analysis - Niches

Lecture 7 Market Analysis - Action Planning, Wrap Up & Close

This course is aimed as strategic sourcing, procurement and supply chain professionals who want to refresh their knowledge and enhance their skills and competencies to enable them to compete for Senior Leadership roles.